---
title: 'Senior Sales Account Executive at fundamentalXR'
canonical: 'https://feeny.ai/job/senior-sales-account-executive-fundamentalxr-london-z8megyxpatb5'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Sales Account Executive at fundamentalXR

- **Company:** fundamentalXR
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/fundamentalxr/5c5e29e0-dbcc-4369-8e50-8cb604e4a065

## Job description

## About Us

Fundamental XR builds VR and haptic training solutions for the med-tech, med-device, and pharma industries. We're VC-backed and our market position is unique. We already work with some of the biggest names in the industry; Philips, Johnson & Johnson, AbbVie, Orbis, Abiomed, Vicarious Surgical, Novartis, and Allergan, among others.

Our target markets are pouring investment into VR, AR, XR, and AI right now. That timing, combined with warm accounts that have room to grow and large enterprise logos still untapped, means the ceiling on this role is high.

Where we see this hire having a real impact You'll help set the standard for how we sell. Your cadence, outreach approach, and account strategy will become the model others follow.

- Generate your own pipeline. You'll be responsible for identifying, developing, and selling new business opportunities. We expect the successful candidate to have strong SDR fundamentals, tailored email, proficient on the phone and create bespoke LinkedIn outreach as well as building the confidence to work our target market in person at industry events.
- Grow warm accounts. Take existing relationships with room to expand and turn them into larger, multi-stakeholder deals.
- Open up untapped enterprise accounts. Using a ‘scalpel-selling’ approach, with focused, research-led targeting rather than relying on broader, generic outreach.
- Run a consultative, complex sales process. With deals starting at $150,000 and scaling to $1m+, you'll be managing long sales cycles, multiple stakeholders, and technical/clinical buying committees and need to qualify opportunities through agreed frameworks (BANTC, MEDDPICC etc.).
- Use data to drive and defend your strategy. You'll need to tell a clear, data-backed story of who you're targeting and why, spot when a channel or approach isn't working and pivot quickly, and double down, increasing cadence and investment on the tactics that prove fruitful.
- Set the pace for the sales team. As a senior hire, you’ll need to get up to speed fast, develop and present outreach strategy within the first 30 days and execute that strategy
- Collaborate with other teams. Following our new ‘Solution Sales’ process, where an SME / MedEd / PO is engaged early in customer conversations to appropriately understand customer requirements, define scope and liaising with CSM to define how business outcomes will be measured and articulated to client on live project
- Strengthen the sales team culture by focusing on delivery and hands-on mentoring of junior team members.
- Help review our sales software stack helping figure out what works for us, what software or services are critical and supporting the successful roll out

Who we think we be successful in this role

- Proven track record closing complex, high-value deals (six figures and above), ideally in a solution-sale or enterprise environment.
- Strong self-starter with genuine experience generating your own pipeline and not just working inbound leads.
- Comfortable and effective with SDR-style outreach: cold email, LinkedIn, calling and event-based prospecting.
- Experience selling into large enterprise or matrixed organisations, ideally med-tech, med-device, pharma, healthcare, or another regulated/technical market.
- A creative, hypothesis-driven approach to sales - someone who tests new angles rather than defaulting to "how it's always been done."
- Confidence operating without a fully mature playbook, and the drive to help build one.
- Comfortable working with data and CRM reporting to justify targeting decisions, track what's working, and adjust cadence and channel mix based on results rather than instinct alone.
- Excellent stakeholder management across clinical, procurement, and commercial buyers.
- Experience driving smart adoption of available tools using agentic AI for persona and target company research, for example, delivering results faster and at greater scale.

## What We Offer

- Private healthcare with AXA for you and your family
- A penthouse office in Farringdon with unlimited snacks and soft drinks
- £250/year work-from-home budget to build a setup that works for you
- 25 days holiday + bank holidays, increasing 1 day per year up to 30 days.
- A perks package with discounts on gym memberships and popular retailers

## About fundamentalXR

## Company Overview
- **One-liner**: Fundamental XR uses immersive technology (VR, AR, MR, haptics, web, and apps) to create training and simulation solutions for the medical sector, accelerating skills development for surgical teams.
- **Entity Type**: Private (Series B)
- **Headquarters**: London, United Kingdom
- **Founded**: 2012
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Medical Device / Healthcare Technology / Immersive Simulation
- **Target customers**: B2B – Healthcare institutions, MedTech companies, pharmaceutical firms, and medical device manufacturers.
- **Mission or purpose statement**: "Immersive technology to accelerate human excellence" – the company focuses on transforming how surgical teams train and adopt complex procedures.

## Products & Services
- **Fundamental Surgery (Platform)**: A complete XR training solution that includes VR, AR, MR, haptics, web, and app-based modules. It allows for realistic anatomy simulation, collaborative training, and integration with existing systems (LMS, SSO). The platform is hardware-agnostic and scalable.
- **HapticVR™**: A proprietary haptics system providing physical feedback through touch or motion to simulate real surgical procedures.
- **CollaborationVR™**: A module enabling tutoring, teamwork, or role-based training in shared virtual spaces.
- **StandaloneVR™**: A self-contained VR training solution deployable without external hardware dependencies.
- **Fundamental Core SDK**: A simulation development Unity toolkit and distribution platform for physician and healthcare teams to build custom training modules.
- **AI Integration**: Generative AI is used to create deeper, adaptive learning experiences.
- **Web & Apps**: Experiences delivered through browsers or native mobile/tablet applications for broader accessibility.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric (Revenue)**: Annual Revenue of approximately **$7.5 million** (latest estimate).
- **Key Metric (Funding)**: **$28.75 million** in total funding across 6 rounds:
  - Seed Round (2013-06-01): 1 investor
  - Venture Round (2018-05-01): $900k
  - Venture Round (2018-10-01): $1.1M
  - Series A (2019-10-01): $4.3M (5 investors)
  - Series B (2022-08-01): $16.4M (6 investors)
- **Notable Investors/Partners**: Key executives include Allan May (Chairman), Paul Nendick (CPTO), and Mathew Cole (Board Member & Investor). The company has partnerships with leading MedTech and healthcare institutions.
- **Growth Signals**:
  - Over **500,000 training hours** delivered.
  - **95% skill retention rate** reported.
  - **40% faster learning** compared to traditional methods.
  - **400% reduction** in physical setup assistance for training.
  - Serves **50+ countries** and **30+ countries** for specific programs.
  - Recognized as **Frost & Sullivan's Company of the Year** and won the **BEST PRACTICES AWARD 2023**.
  - Identified as "best in class" in the global VR surgical simulation and training industry.

## Competitive Advantages
- **Proprietary Haptics**: Their HapticVR™ technology provides realistic physical feedback, a key differentiator in medical simulation.
- **Hardware Agnostic & Scalable**: The platform works across VR, AR, MR, web, and mobile, and integrates with existing hospital LMS and SSO systems.
- **High-Fidelity Digital Twins**: Creates stunning recreations of patients, anatomy, and treatment mechanisms, including custom imaging devices.
- **Proven Clinical Outcomes**: Backed by data showing significant improvements in learning speed, skill retention, and cost savings for healthcare institutions.
- **Enterprise-Grade Security**: Dependable, secure, and ready to integrate with any single-sign-on system.

## Strategic Focus
- **Global Scale & Expansion**: Actively expanding into new geographies (over 30 countries serviced) and therapeutic areas (urology, ophthalmology, gene therapy, injection training, robotics).
- **AI-Driven Learning**: Deeper integration of generative AI to create adaptive, personalized training experiences.
- **Custom XR Solutions**: Partnering with clients to design and deliver bespoke XR solutions that solve specific problems across disciplines and teams.
- **Value Creation**: Emphasizing measurable ROI for clients, including reduced operational friction, faster competency building, and cost savings.

## Why Work Here
- **Culture & Mission**: Focused on "accelerating human excellence" in healthcare through cutting-edge immersive technology. The work directly impacts patient outcomes and surgical team performance.
- **Work Model**: **Hybrid Workspace** – employees engage in a combination of remote and on-site work, with offices in London (Regent Street, Gray’s Inn Road) and presence in the US, UAE, and Ireland.
- **Engineering & Tech Stack**: A strong engineering culture using modern tools including Unity, Python, Node.js, PostgreSQL, React, TypeScript, GitHub Actions, Power BI, and MLOps. The team includes specialists in VR/AR/MR, haptics, and AI.
- **Team & Growth**: ~46 employees (with a recent headcount adjustment). The team is highly technical (20% in technical roles) with a flat structure (20% managers, 16% senior). Notable talent sources include Medtronic, Imperial College London, and Warner Bros. Discovery.
- **Notable Perks**: Working on a platform that is recognized as "best in class" in a high-growth market. Opportunity to work on award-winning technology (Frost & Sullivan award) with a mission-driven focus.
- **Hiring**: Actively hiring; careers page is live at [jobs.ashbyhq.com/fundamentalxr](https://jobs.ashbyhq.com/fundamentalxr).

## Sources
1. [fundamentalxr.com](https://www.fundamentalxr.com/)
2. [LinkedIn - Fundamental XR](https://uk.linkedin.com/company/fundamentalxr)
3. [Built In - FundamentalXR Careers](https://builtin.com/company/fundamentalxr)
4. [CB Insights - FundamentalVR](https://www.cbinsights.com/company/fundamentalvr)
5. [Jobs.ashbyhq.com - FundamentalXR](https://jobs.ashbyhq.com/fundamentalxr)

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