---
title: 'Senior Sales Development Representative (SDR) (f/m/x) at doinstruct'
canonical: 'https://feeny.ai/job/senior-sales-development-representative-sdr-f-m-x-doinstruct-within-p7h32m51rjrr'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Sales Development Representative (SDR) (f/m/x) at doinstruct

- **Company:** doinstruct
- **Location:** Within, Germany
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-05-20
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/doinstruct/3bf16b19-7763-462f-bc90-001e91f19456

## Job description

If you've done outbound for a while, you know what most SDR roles actually look like: a number on a board, a script to follow, and meetings that get booked whether they're ready or not. We built this role differently. Our SDRs spend 15 to 30 minutes on a qualifying call. Not to pitch, but to actually understand what's broken in a prospect's business and whether it's worth an AE's time. We call it a pain chain: symptom, root cause, business cost. And: No chain, no meeting; the AE will send it back for further qualification. It keeps the quality honest and it means the work you do actually matters downstream. If you're ready to trade volume for something with more substance, it's worth a conversation.

🎯 What you’ll own Your accounts are mid-market and enterprise (150-5,000 employees). You run the full qualification process before anything reaches an AE, which in practice looks like this:

- Qualification calls that go long enough to build a real case, not just confirm that someone picked up
- Re-engagement on accounts that have been approached before, with a genuine plan for how to get in differently
- Follow-up calls with yourself when a first conversation doesn't go deep enough, rather than booking something that isn't ready
- Finding your own contacts when the data isn't clean, because it often isn't
- Keeping HubSpot honest so your pipeline reflects reality
- Working closely enough with your AE that what you hand off actually lands

🙋 What we're looking for You've done B2B outbound before and you have a real opinion on what makes a qualification call worth something. That's the baseline.

- 1-2 years of outbound sales or SDR experience in B2B
- You've worked accounts with no clean data, navigated gatekeepers, and made multi-touch sequences actually work
- You think about pipeline quality, not just volume, and you can explain the difference to someone who disagrees
- Fluent German, working English
- You manage your own day well and take feedback seriously when it comes

🤩 What's different here The qualification bar here is genuinely high. A meeting without a clear pain chain doesn't move forward, and you're expected to know that before it reaches the AE. There's no hiding behind dial counts or activity metrics when the pipeline tells a different story. The accounts you'll work aren't easy. No clean contact data, gatekeepers who've heard every opener, prospects who need a few different approaches before they pick up. The job isn't to call more. It's to find the angle that works, and to keep looking until you do. When it clicks, you feel it. Your pipeline moves, your meetings convert, and the AE comes back wanting more. People here have moved to AE in around 24 months. That track is real, and it starts with the quality of what you build in this role.

🚀 Why doinstruct

- You'll get coaching from Jiri (one of Germany's top sales trainers) alongside day-to-day feedback from an SDR lead who's genuinely among the best in the country
- The SDR team has real influence on how we approach markets. You're not just running someone else's sequences
- We're honest about what's working and what isn't, in both directions
- 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation easier

A little glimpse into what a GTM Team Meet-Up can look like:

____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

_ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.

## About doinstruct

## Company Overview
- **One-liner**: doinstruct is an AI-powered frontline operational excellence platform that automates multilingual training and compliance for deskless workers.
- **Entity Type**: Private (Series A, raised $18M in April 2025; total funding $33.8M)
- **Headquarters**: Berlin, Germany
- **Founded**: 2021
- **Founders**: Charlotte Rothert (CEO & Co-Founder), Mona Feder (Co-Founder & CPO), Thorsten Gross (Gründer), Daniel Marinkovic (Gründer)

## Core Business
- **Industry**: Software Development, focused on frontline workforce training, compliance, and operational excellence.
- **Target Customers**: B2B – primarily companies with deskless/frontline workers in manufacturing, logistics, food production, and other regulated industries. Serves both SMEs (up to 150 users) and enterprises.
- **Mission**: Empower the backbone of society – the frontline workforce – by making workplaces safer, more compliant, and more efficient.

## Products & Services
- **Manager (Web App)**: Control center for training automation, compliance tracking, certificates, and audit readiness. Role- and site-specific training pushed automatically.
- **App (Mobile-first)**: Delivers clear, multilingual training directly to frontline workers – no downloads, no passwords, instant access.
- **Genius (AI Engine)**: Instantly generates, translates, and updates trainings from SOPs, expert input, industry knowledge, and international standards. Powers the entire platform.
- **Doinstruct API**: Modern REST API for integration with existing HR, HSE, and employee apps.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Annual Revenue $5.7M (LinkedIn estimate); Total Funding $33.8M; 400+ customers; 75 employees (+26.1% YoY)
- **Notable Investors/Partners**: HV Capital (led Series A), Creandum, Spotify (participated in venture round), HTGF (alumni go to)
- **Growth Signals**: Expanded to 7 countries (Germany, UK, Italy, Ireland, Czechia, Kosovo, Netherlands); active US hiring (Founding Account Executive, Senior Account Executive – USA); 35+ languages supported; LinkedIn followers up 61.5% year-over-year.

## Competitive Advantages
- **AI-powered content generation and translation** (Genius) reduces manual effort for creating and updating training in 35+ languages.
- **Audit-ready compliance** (GFSI/IFS8 compliant) with 0% deviations reported by customers.
- **Mobile-first, password-free access** drives high adoption among deskless workers.
- **Multilingual by default** – platform available in 35+ languages, enabling global scale.
- **Transparent per-user pricing** with low deployment effort (start within 24 hours).

## Strategic Focus
- **US market expansion** – hiring founding sales roles on the East Coast.
- **Scaling AI capabilities** – Genius engine is central to product evolution.
- **Deepening enterprise integrations** via API and partnerships.
- **Customer success and retention** – growing Customer Experience and Customer Success teams.

## Why Work Here
- **Culture**: Office-first in Berlin (dog-friendly, collaborative environment) with hybrid options. Remote roles available within Germany and US East Coast.
- **Perks**: 50€ monthly voucher (Belonio), Babbel language learning subscription, JobBike leasing, Urban Sports Club/eGym membership, 20% bAV subsidy, and discounts on sustainable products.
- **Values**: Ownership, Honesty, Enabler, Appreciation – high autonomy and direct feedback.
- **Growth**: Fast-growing startup (26% headcount growth YoY) with clear progression opportunities. Teams are lean and impact-driven.
- **Engineering**: Modern tech stack, AI-first product, and a focus on building for the underserved frontline workforce.

## Sources
1. [doinstruct.com](https://www.doinstruct.com/)
2. [LinkedIn – doinstruct](https://www.linkedin.com/company/doinstruct/)
3. [CB Insights – doinstruct](https://www.cbinsights.com/company/doinstruct)
4. [Built In – doinstruct Software GmbH](https://builtin.com/company/doinstruct-software-gmbh)
5. [Ashby Careers – doinstruct](https://jobs.ashbyhq.com/doinstruct?action=apply)

## Other roles at doinstruct

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- [Sr Growth Marketer (f/m/x)](https://feeny.ai/job/sr-growth-marketer-f-m-x-doinstruct-within-mf479bkbjs15) — Within, Germany
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- [Field Marketing Manager (f/m/x)](https://feeny.ai/job/field-marketing-manager-f-m-x-doinstruct-within-xkskk0qhfvd8) — Within, Germany
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- [Unexpected Awesome Person - Join our Talent Pool](https://feeny.ai/job/unexpected-awesome-person-join-our-talent-pool-doinstruct-within-4rf6etwx9k3s) — Within, Germany