---
title: 'Senior Sales Executive at dmg events'
canonical: 'https://feeny.ai/job/senior-sales-executive-dmg-events-dubai-zmwwqbsvam93'
type: 'job'
last_seen: '2026-10-16'
---

# Senior Sales Executive at dmg events

- **Company:** dmg events
- **Location:** Dubai, United Arab Emirates
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/dmgevents/jobs/8261199

## Job description

## JOB PURPOSE:

Drive sponsorship, exhibition, partnership and media revenue across a portfolio of international energy events and media products, covering the Middle East, Europe, Asia and other key global markets. Identify and convert new business, develop existing accounts and manage the full sales cycle from prospecting and pitching through negotiation, contracting and closing. Support new event launches by securing sponsors, exhibitors and partners, building first-edition pipelines and developing opportunities for retention, rebooking and growth.

## KEY ACCOUNTABILITIES:

Business Development and Sales Proactively identify, qualify and convert new commercial opportunities through cold calling, targeted email outreach, networking, referrals, social selling and face-to-face meetings. Build relationships with local and international organisations whose commercial objectives align with the portfolio. Engage decision-makers across marketing, communications, business development, commercial and executive leadership. Sponsorship and Partnership Sales Sell headline and session sponsorships, strategic partnerships, exhibition packages, branding opportunities, networking activities and bespoke event solutions. Understand client objectives and recommend relevant packages that demonstrate clear commercial value. Identify opportunities to increase investment through additional sponsorship, participation and media opportunities. Full Sales Cycle Management Take ownership of opportunities from initial contact through qualification, proposal development, negotiation, contracting and closing. Prepare persuasive proposals and presentations that communicate audience profiles, event positioning and the benefits of participation. Negotiate effectively while protecting commercial value and consistently achieving or exceeding individual revenue targets. Account Management and Growth Manage and develop relationships with existing sponsors, exhibitors and commercial partners. Maintain regular contact throughout the sales and event cycle, understand changing client priorities and encourage repeat participation. Grow accounts through rebooking, upselling and cross-selling across events, markets and relevant products. New Events and Market Development Support the commercial launch of new events and entry into new territories. Research target organisations, identify sponsors and partners, develop prospect lists and build qualified pipelines. Secure first-edition revenue and strengthen future editions through client retention, account development and increased investment. Market Research and Intelligence Develop a strong understanding of assigned industries, markets and regions. Monitor competitor events, sponsorship activity, market trends and emerging businesses. Identify commercial opportunities and provide insights to inform event positioning, sponsorship packages and future portfolio development. CRM, Pipeline and Forecasting Maintain accurate client information, sales activity and opportunity records in the CRM. Record realistic opportunity values, closing dates and clear next steps. Actively progress opportunities through the sales cycle and provide reliable forecasts and regular pipeline updates. Understand pipeline value and conversion rates to prioritise activity and address revenue gaps. Cross-functional Collaboration Work closely with event management, marketing, content, operations, production and finance to support successful delivery. Communicate client requirements and contractual commitments clearly. Share market feedback to strengthen commercial propositions and ensure sponsors and partners receive a high-quality experience from contract signing through event delivery. Event and Market Representation Attend events, exhibitions, conferences and industry meetings as required. Meet existing and prospective clients, generate leads and develop commercial relationships. Represent the organisation professionally with senior executives, industry leaders, commercial partners and relevant government stakeholders.

## KEY SUCCESS MEASURES

- Achievement or exceedance of individual revenue targets.
- New business revenue and acquisition of sponsors, exhibitors and partners.
- Qualified pipeline growth, opportunity progression and conversion.
- Commercial contribution to new event launches and market development.
- Client retention, rebooking, upselling and cross-selling.
- Accurate CRM records, pipeline reporting and revenue forecasts.
- Effective delivery of contractual commitments and a strong client experience.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

- Minimum two years’ experience in B2B event sales, preferably within exhibitions, conferences, sponsorship or commercially driven business events.
- Proven experience selling sponsorships, exhibition packages, partnerships, branding opportunities or related commercial solutions.
- Strong record of generating new business through proactive outbound sales, including cold calling, targeted outreach, networking and client meetings.
- Ability to identify and develop commercial opportunities across new markets and international territories.
- Confidence engaging senior decision-makers, including executives, marketing and communications leaders and commercial stakeholders.
- Strong account management skills, with the ability to retain clients, secure repeat business and increase investment.
- Effective consultative selling skills, translating client objectives into relevant sponsorship and event solutions.
- Strong commercial awareness, negotiation and closing capabilities.
- Experience preparing and presenting tailored proposals, sponsorship packages and commercial presentations.
- Ability to manage pipeline value, opportunity stages, conversion rates and forecasts.
- Experience using Salesforce or a comparable CRM to manage sales activity, opportunities and reporting.
- Excellent written and verbal communication, presentation and networking skills.
- Strong organisation and time management, with the ability to manage competing priorities independently.
- Proficiency in Microsoft Office and willingness to travel internationally.
- Experience supporting new event launches or geographical market development is advantageous.
- Experience in energy, infrastructure, technology or related B2B sectors is advantageous.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

## About dmg events

## Company Overview
- **One-liner**: dmg events is a global organizer of over 115 face-to-face exhibitions, conferences, and awards ceremonies and a publisher of trade magazines, operating across key industry sectors including construction, energy, food & hospitality, and coatings.
- **Entity Type**: Private (wholly-owned subsidiary of Daily Mail and General Trust (DMGT))
- **Headquarters**: Dubai, United Arab Emirates
- **Founded**: 1989
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Events & Exhibitions, Trade Media & Publishing
- **Target customers**: B2B, serving professionals, businesses, and government entities across diverse sectors including construction, energy, food & hospitality, coatings, interiors, and education.
- **Mission or purpose statement**: "To accelerate business growth by fostering unparalleled opportunities through face-to-face events" [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Products & Services
- **Exhibitions**: Large-scale trade shows that "bring businesses, products, and people together, fostering innovation and forging new partnerships." Flagship events include the Big 5 Construct series (Saudi, Global), NOG Energy Week, Asia Pacific Coatings Show, and Saudi Wood Expo. [dmgevents.com](https://www.dmgevents.com/)
- **Conferences**: Strategic and technical conferences that "tackle the biggest issues across diverse industries, bringing together leading minds to bring about collective change." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Awards Ceremonies**: Programs that "honor those who drive change, innovate, and excel within their fields, celebrating their outstanding contributions." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Digital News Platforms**: Includes "Energy Connects," a global digital news platform providing curated content and thought-leadership. [dmgevents.com](https://www.dmgevents.com/)
- **Trade Magazines**: Print and digital publications serving their core sectors.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (dmg events is a subsidiary of DMGT, an international portfolio with total revenues of around £1 billion). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Key Metric**: Organizes over 115 events annually, attracting more than 650,000 visitors. Operates with 13 offices in 10 countries (including Saudi Arabia, UAE, Egypt, South Africa, UK, Canada, and Singapore). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Notable Investors/Partners**: Wholly-owned subsidiary of DMGT (Daily Mail and General Trust).
- **Growth Signals**: Strong global expansion through "geo-adapting" flagship events to new markets (e.g., Big 5 Construct Saudi, Vietnam Manufacturing). Has set a public target to halve Scope 1, 2, and 3 greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Competitive Advantages
- **Global Scale & Local Presence**: With offices in 10 countries, the company combines a global portfolio of over 115 events with deep local market understanding, allowing them to "geo-adapt" core event brands to new regions. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **DMGT Backing**: As a subsidiary of a major international media group (DMGT), dmg events has the financial stability and strategic resources to pursue acquisitions and long-term growth.
- **Multi-Sector Diversification**: The company is not reliant on a single industry, operating across construction, energy, hospitality, coatings, education, and more, which provides resilience against sector-specific downturns.

## Strategic Focus
- **Sustainability**: A core strategic priority with a clear target to halve greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **International Expansion**: Continued growth through strategic acquisitions and geo-adaptation of flagship events into new and emerging markets.
- **Diversity & Inclusion**: Designing events "with a focus on diversity, inclusion, and equality" and creating a culture of belonging internally. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Youth Empowerment**: Running youth programs designed to "empower the next generation" with tools and opportunities. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Why Work Here
- **Global & Dynamic Environment**: Work across a portfolio of world-class events in diverse industries (construction, energy, hospitality, etc.) with colleagues in 10 countries.
- **Culture & Values**: Emphasizes integrity, accountability, and ethical standards. The company states its mission is to "build a supportive and dynamic workplace that prioritizes employees." [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Employee Development**: Actively invests in talent development, providing opportunities for upskilling, people management, and becoming industry experts. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Wellbeing & Recognition**: Promotes a healthy work-life balance through initiatives like "Wellness Week," and has a culture of recognizing and rewarding excellence. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Diversity & Inclusion**: Committed to creating a culture of "diversity, inclusion, and belonging," recognizing that different perspectives bring value. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Work Policy**: Offices in Dubai, London, Riyadh, Hanoi, Singapore, and more. Roles are posted with specific locations (e.g., Dubai, London, Riyadh, Hanoi), suggesting a preference for in-office or hybrid work depending on the role and location. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

## Sources
1. [dmgevents.com](https://www.dmgevents.com/)
2. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
3. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
4. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

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