--- title: 'Senior Sales Lead, North America - Houston at DICE' canonical: 'https://feeny.ai/job/senior-sales-lead-north-america-houston-dice-houston-5mm0075fve11' type: 'job' last_seen: '2026-09-05' --- # Senior Sales Lead, North America - Houston at DICE - **Company:** DICE - **Location:** Houston, TX - **Posted:** 2026-03-20 - **Last confirmed live:** 2026-09-05 - **Apply:** https://job-boards.eu.greenhouse.io/dicefm-careers/jobs/4818354101 ## Job description Senior Sales Lead - Houston, Texas Live shows make us feel good. They’re a time to hang with our friends, discover new artists or lose ourselves on a dance floor. We’re on a mission to bring all of this to more fans, more often – and this is where you come in. We’re looking for a Senior Sales Lead to join our Sales team and build relationships with the best venues and promoters. At DICE, you’ll be part of the company that’s redefining live entertainment. It's a place where you can be yourself, influence the culture, and create work that you’re proud of. ## About the role This is an exciting opportunity for an experienced commercial leader to join the team at DICE. You’ll be accountable for driving exponential growth amongst North America’s leading venues and promoters in the USA, Canada, and future expansion into Mexico. You will work closely with internal stakeholders in wider global markets to ensure all business opportunities are maximised, with a focus on regional expansion and new partnerships. We know the power of live will never go away; you will be joining at a time when DICE’s legacy in the live space is coming into full force, helping our much-loved partners innovate and grow. We work with the best artists, promoters and venues in music and culture, like Club Space in Miami, Alexandra Palace in London, and SummerSmash in Chicago. You’ll form relationships with leading venues and promoters, helping them thrive with DICE. The Senior Sales Lead will report to the Director of Sales, North America, and work as part of the Sales Leadership Team. You’ll be - Identifying, negotiating and closing partnerships with venues and promoters. - Educating your network about DICE. - Resetting the DICE brand in the market, working with the teams on creative ways to get DICE and the teams front and centre in each market. - Thinking outside of the box to remain competitive and ahead of our competitors - Using our strategy to find new business for the team across lead generation, deal modelling, negotiation and closing. - Driving the strategy for expansion into new cities within existing markets. - Working with the Sales Operations team to fine-tune processes, systems and reports to monitor growth. - Working with Operations to make sure deals go smoothly.Working closely with Operations and Product to ensure seamless partner onboarding and execution. You are - Passionate, humble and talented. - A fan of music and culture. - Actively responsible. - Comfortable under pressure. - Flexible in fast-changing environments. - Strong relationship-building capability. You need - Experience in a ticketing sales role. - A network of potential partners and local knowledge of North American venues and promoters.. - Excellent sales and commercial know-how. - Great presentation skills and strong commercial modelling skills. - Knowledge of Salesforce or similar CRM tools. - Data-driven decision-making. - Flexibility to travel to cities across North America. ## About DICE DICE is based throughout Europe, North America, Australia and India, and is rapidly growing worldwide. We’re constantly innovating to bring amazing products to fans, artists, venues and promoters. We know that having a variety of perspectives makes us a better company – it's why we strongly encourage members of underrepresented communities to apply. Find out how we're creating a more [diverse, equitable and inclusive DICE](https://dice.fm/diversity-equity-inclusion). Our Benefits The salary range for this position is $120,000 to $140,000. We note the salary information as a general guideline only, as actual compensation may vary from posting based on location. We will consider various factors to determine the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations. Application process Our process usually involves a quick chat on the phone, a task and an interview where you’ll meet the people you’ll work with. We’ll keep you fully informed along the way. For information on how we use your data, please view our [Candidate Privacy Policy](https://dicefm.zendesk.com/hc/en-gb/articles/5537095618321-United-States-Privacy-Policy-for-Job-Candidates). We may use AI-assisted tools to help analyse skills and experience. These systems function solely as decision-support tools; they do not autonomously reject candidates or make final hiring decisions. Every application is subject to meaningful human oversight, with every hiring decision through the process being made by humans If you would like more information about how your data is processed, please contact us. ## About DICE ## Company Overview - **One-liner**: DICE is a ticketing and live event discovery platform that fights scalping and makes buying tickets for concerts, festivals, clubs, and comedy shows easy and fair. - **Entity Type**: Private (Series C, $202M total funding) - **Headquarters**: London, England, United Kingdom - **Founded**: 2014 - **Founders**: Phil Hutcheon ## Core Business - **Primary industry**: Live event ticketing and event discovery - **Target customers**: B2C (fans attending live events) and B2B (venues, promoters, and artists) - **Mission statement**: To bring people together through live shows by creating a platform that makes going out easy, fair, and inclusive. ## Products & Services - **DICE App (Mobile & Web)**: A ticketing platform where fans can search, browse, and buy tickets to live events. Key features include upfront pricing (no hidden fees), anti-scalping measures, personalised recommendations, and a waitlist system for sold-out shows. Type: SaaS / Mobile App. - **Venue & Promoter Platform**: A back-end suite for venues and promoters to manage ticket sales, audience data, and event logistics. Type: SaaS. - **Live Streaming (Historical)**: During the COVID-19 pandemic, DICE pivoted to a live streaming service, allowing fans to buy tickets to private, virtual shows. Type: Service (legacy offering). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Annual Revenue of $39.5M (as of latest estimates). Total funding of $202M across 7 rounds. - **Notable Investors/Partners**: Investors include SoftBank Vision Fund (led Series C), Tony Fadell (Nest co-founder, iPod inventor), Xavier Niel (French billionaire), and early investors Mustafa Suleyman and Demis Hassabis (DeepMind co-founders). Key partner: Appointed primary ticketing partner for London’s Alexandra Palace in May 2023. - **Growth Signals**: Operates in 16 countries (including the US, Spain, Italy, France, and Germany). Employs 233 people. In January 2025, DICE sold Boiler Room (acquired in 2021) to Superstruct Entertainment. Headcount has seen a slight YoY decrease (-5.1%, -19 people) as of latest data. ## Competitive Advantages - **Anti-Scalping Technology**: DICE’s core differentiator is its strong stance against ticket touting and price gouging. The platform uses rotating barcodes, limits on ticket transfers, and upfront pricing to ensure fans pay a fair price. - **Fan-First Experience**: The app provides a seamless, hassle-free purchasing experience with personalised recommendations, making it a beloved alternative to legacy ticketing platforms. - **Artist & Venue Relationships**: DICE has built a strong network of world-class venues and promoters, securing exclusive partnerships and a reputation for fair dealing. ## Strategic Focus - **Global Expansion**: DICE is actively expanding its sales presence across North America and Europe, with numerous Sales Lead roles open in cities like Austin, Berlin, Paris, and Milan. - **Platform Growth**: The company is investing in its data, engineering, and product teams to enhance personalisation, scalability, and the overall user experience. - **Reinforcing the Core**: After selling Boiler Room, DICE is refocusing on its primary ticketing and discovery mission, streamlining operations to strengthen its core business. ## Why Work Here - **Culture & Mission**: DICE is described as a place “where fans get to work.” The culture is built on passion for live events, with core values of being actively responsible, keeping commitments, and supporting teammates. [dice.fm](https://dice.fm/jobs?lng=en) - **Hybrid Working**: In London, the team works from the Dalston office at least three days a week. Other locations also adopt a hybrid policy. [dice.fm](https://dice.fm/jobs?lng=en) - **Benefits & Perks**: Comprehensive package including private medical insurance, mental health support, enhanced parental leave from day one, carers leave, monthly ClassPass credits, volunteering days, summer hours, and discounts on events. [dice.fm](https://dice.fm/jobs?lng=en) - **Engineering & Data Focus**: The company is actively hiring for Backend Engineers, Data Engineers, and Platform Product Managers, indicating a strong investment in its technical foundation. [greenhouse.io](http://job-boards.eu.greenhouse.io/dicefm-careers) - **Visa Sponsorship**: DICE can sponsor visas for particular roles and offices, offering transparency early in the recruitment process. [dice.fm](https://dice.fm/jobs?lng=en) ## Sources 1. [dice.fm - Careers Page](https://dice.fm/jobs?lng=en) 2. [dice.fm - About Page](https://dice.fm/about?lng=en) 3. [linkedin.com - DICE Company Profile](https://www.linkedin.com/company/dice-fm) 4. [dice.fm - Homepage](https://dice.fm/?lng=en) 5. [greenhouse.io - DICE Jobs Board](http://job-boards.eu.greenhouse.io/dicefm-careers) ## Other roles at DICE - [IT Support Specialist](https://feeny.ai/job/it-support-specialist-dice-london-bme8t4dv60h2) — London, United Kingdom - [Assets & Operations Coordinator, North America](https://feeny.ai/job/assets-operations-coordinator-north-america-dice-new-york-h70pakfqh6cc) — New York, NY - [Localisation Specialist](https://feeny.ai/job/localisation-specialist-dice-argentina-jdph8081np7q) — Argentina - [Account Manager, North America (Spanish-speaking)](https://feeny.ai/job/account-manager-north-america-spanish-speaking-dice-texas-cgj5106fyyd7) — Texas - [Account Manager, North America (Spanish-speaking)](https://feeny.ai/job/account-manager-north-america-spanish-speaking-dice-mexico-city-p58b0wyj6esb) — Mexico City, Mexico - [Senior Sales Lead, North America - Charlotte](https://feeny.ai/job/senior-sales-lead-north-america-charlotte-dice-charlotte-yhmphvsahtys) — Charlotte, NC - [Senior Sales Lead, North America - Columbus](https://feeny.ai/job/senior-sales-lead-north-america-columbus-dice-columbus-dp0r0ppbjz0y) — Columbus, OH - [Sales Lead, North America - Denver](https://feeny.ai/job/sales-lead-north-america-denver-dice-denver-b447wmgcajc0) — Denver, CO - [Sales Lead, North America - Dallas](https://feeny.ai/job/sales-lead-north-america-dallas-dice-dallas-3dswj7jrd5s6) — Dallas, TX - [Sales Lead, North America - Houston](https://feeny.ai/job/sales-lead-north-america-houston-dice-houston-y66wbwf8ym37) — Houston, TX