---
title: 'Senior Salesforce Administrator at Movable Ink'
canonical: 'https://feeny.ai/job/senior-salesforce-administrator-movable-ink-toronto-75p5da8qcpwn'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Salesforce Administrator at Movable Ink

- **Company:** Movable Ink
- **Location:** Toronto, Canada
- **Posted:** 2026-08-14
- **Last confirmed live:** 2026-09-13
- **Apply:** https://movableink.com/job-listing?gh_jid=8129548

## Job description

Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

The Senior Salesforce Administrator serves as a primary strategic administrator and functional lead for Movable Ink’s Salesforce environment. This role bridges business needs and technical solutions by leading requirement gathering, business analysis, and backlog grooming for both administrative builds and custom developer projects. Working across internal GTM teams, operational partners, and technical delivery teams, you will facilitate discovery, write granular user stories, coordinate UAT, and drive declarative platform improvements.

Responsibilities:

- Conduct daily support and administration of Salesforce objects, fields, record types, validation rules, process builders, flows, and related enablement tools.
- Manage user access, roles, profiles, permission sets, sharing rules, and security controls across Salesforce and integrated sales tools.
- Troubleshoot bugs, field errors, and integration defects within Salesforce, serving as a point of escalation for complex support requests.
- Perform data maintenance activities including data cleansing, deduplication, field validation, and data imports/exports.
- Lead requirements gathering workshops to translate complex business demands into technical specifications and detailed user stories for both admin and development team backlogs.
- Support intake prioritization and drive sprint grooming sessions to align GTM business requirements with technical delivery execution.
- Design, build, and maintain scalable declarative solutions using core Salesforce capabilities, including advanced Flows and custom objects.
- Develop test cases, organize User Acceptance Testing (UAT) with business owners, and ensure release readiness across administrative and custom code deployments.
- Create process documentation, system workflows, and end-user training materials to drive system adoption.
- Stay up to date with Salesforce seasonal releases, features, and best practices.

Qualifications:

- 5+ years as a Salesforce Administrator in a SaaS or high-growth environment.
- Active Salesforce Administrator Certification required; Salesforce Advanced Administrator or Salesforce Business Analyst Certification preferred.
- Proven track record handling daily platform support, user security, and data management while grooming backlogs for technical teams.
- Deep proficiency with declarative automation (Salesforce Flow), validation logic, security controls, custom reports/dashboards, and GTM tool integrations.
- Strong understanding of Enterprise, Mid-Market, and SMB SaaS sales cycles, recurring revenue structures, and sales operations workflows.
- Ability to prioritize competing business demands and manage cross-functional projects in a fast-paced environment.

The base pay range for this position is CAD$ 87,000 - CAD$ 113,000, which can include additional bonus depending on the position ultimately offered, in addition to a full range of medical, financial, and/or other benefits. The base pay offered may vary depending on job-related knowledge, skills, and experience. Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.

We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.

## About Movable Ink

## Company Overview
- **One-liner**: Movable Ink delivers AI-powered content personalization and decisioning software that helps brands create individualized customer engagements at scale.
- **Entity Type**: Private (acquired by Symphony Technology Group (STG) in June 2025)
- **Headquarters**: New York City, USA
- **Founded**: 2010
- **Founders**: Not publicly available from provided sources

## Core Business
- **Primary industry**: Marketing technology (martech), AI-powered personalization, CRM automation
- **Target customers**: B2B – enterprise brands, marketers in retail, e-commerce, financial services, etc.
- **Mission / Purpose**: To help businesses earn attention in a world where time is precious and creativity is power – enabling marketers to amplify their voice and delight customers.

## Products & Services
- **Movable Ink Studio**: A 1:1 content personalization platform that transforms data into unique, personalized content at the moment of engagement (SaaS).
- **Movable Ink Da Vinci**: An AI-decisioning solution that curates content for each customer, optimizing batch messaging programs to drive revenue lift and improve experiences (SaaS).
- **Programmatic CRM by Movable Ink**: Automated, AI-driven orchestration of content variations, message curation, send-time and frequency optimization (SaaS).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (acquired by STG in June 2025 for an undisclosed amount)
- **Key Metric**: Over 500 employees (global); 200+ product + tech employees (as of 2025)
- **Notable Investors / Partners**: Symphony Technology Group (STG) – acquirer; partner network of nearly 100 verified integrations (e.g., ESPs, CDPs, analytics tools)
- **Growth Signals**: Named one of BuiltIn’s “Best Places to Work” in 2025 across multiple cities; won AI Breakthrough and AdExchanger AI Innovator awards; acquired by STG in June 2025; Adam Stambleck named CEO in March 2026; served as “the world’s most innovative brands” globally

## Competitive Advantages
- **AI-native personalization** with proprietary decisioning engine (Da Vinci) that differentiates from rule-based or static personalization tools.
- **Deep partner ecosystem** – nearly 100 verified integrations, allowing seamless fit into existing martech stacks.
- **Proven ROI** – Forrester TEI study found customers achieved over $20M in benefits over three years with payback under six months.
- **Enterprise scale** – powers high-volume, real-time personalization for global brands (e.g., Hibbett boosted email revenue 46% per send).

## Strategic Focus
- Continuing to scale AI-driven automation for customer engagement, especially in batch and triggered messaging.
- Expanding international presence (North America, Central America, Europe, Australia) and deepening partner integrations.
- Post-acquisition integration with STG while maintaining innovation in AI-decisioning and content generation.

## Why Work Here
- **Culture**: Emphasizes curiosity, grit, empathy, and collaboration; employee-owned culture with active ERGs (Movable Pink, Inklusive, LatINK, Black-Ink, Movable Ink Asians) and a company-wide culture committee (BCC).
- **Work Flexibility**: Hybrid work model; offices in New York (HQ), Chicago, Boston, San Francisco, and other global locations.
- **Benefits**: Comprehensive health, dental, vision; generous PTO (including holidays, birthdays, weddings); mental health and well-being benefits; 401K contribution (US); competitive parental leave and support; volunteer opportunities; social events and company talent show.
- **Recognition**: BuiltIn Best Places to Work 2025 (multiple cities), Inc. Magazine Best Workplaces, Fortune 100 Best Midsize Companies to Work For 2025, National Retail Federation’s “Best Marketing Automation Solution”.
- **Interview Process**: Focus interviews using A-Method (Top Grading); reference checks; virtual interviews via Zoom; encourages candidates to ask questions.

## Sources
1. [movableink.com - Careers](https://movableink.com/careers)
2. [movableink.com - About](https://movableink.com/about)
3. [movableink.com - Home](https://movableink.com/)
4. [movableink.com - Hiring FAQ](https://movableink.com/careers/faq)
5. [builtin.com - Movable Ink Jobs](https://builtin.com/company/movable-ink/jobs)

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