---
title: 'Senior SEO Consultant at VML/WPPEnterprise Solutions'
canonical: 'https://feeny.ai/job/senior-seo-consultant-vml-wppenterprise-solutions-amsterdam-5d1w83ez0kv2'
type: 'job'
last_seen: '2026-11-11'
---

# Senior SEO Consultant at VML/WPPEnterprise Solutions 

- **Company:** VML/WPPEnterprise Solutions 
- **Location:** Amsterdam, Netherlands
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-11-11
- **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8765194002

## Job description

## Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

## What's happening

Over 50% of Google searches now end without a click. ChatGPT has 2.5 billion daily users. The brands that LLMs learn to recommend early are becoming the default choices. This isn't a future scenario. It's now.

At WPP ES, our Discoverability team works at the intersection of traditional search and generative AI. We help enterprise clients end to end: from visibility audits and competitive benchmarking, through priority page optimization and entity architecture, to fully embedded GEO operating models with governance, training, and real-time performance dashboards.

We run these for enterprise clients across FMCG, consumer electronics, healthcare, sports nutrition, and financial services.

We need a senior consultant who can lead the SEO side of this with authority, act as a strategic sparring partner for our clients, and grow into GEO with curiosity and pace.

## What you'll do

This is a senior consultant role. You don't just execute SEO - you steer clients toward the right strategy, challenge their assumptions when needed, and help them get there.

- Own the client relationship on discoverability. You're the strategic sparring partner for marketing leads and digital directors. You advise, align, and drive decisions.
- Lead end-to-end SEO and GEO strategies for enterprise clients: from audit and roadmap through implementation, content optimization, technical fixes, and ongoing performance management.
- Drive measurable results. You don't stop at the recommendation. You own the path from insight to implementation to impact, whether that's restructuring priority pages, improving entity coverage, or building a GEO dashboard.
- Turn data into direction. GA4, GSC, Ahrefs, Semrush, Screaming Frog are your daily tools. But the value is in the recommendation, not the report.
- Coach and develop medior and junior specialists. On craft, on client skills, on quality standards.
- Shape our GEO proposition. This discipline is young. You'll help define how we audit, optimize, and measure brand visibility in AI search.
- Collaborate internationally across WPP ES’ 55+ market network.

## Who you are

- A senior consultant, not just a specialist. You've led complex SEO engagements and advised stakeholders at director level. You understand technical SEO, content strategy, and how both connect to commercial outcomes.
- Someone clients trust to steer them. You communicate with confidence, ground your advice in evidence, and don't shy away from a difficult recommendation.
- Curious about what comes next. GEO is new. You're energized by that. You read, experiment, and form your own opinions on how AI is reshaping discoverability.
- A multiplier. You make the people around you better at their work, not just better at following yours.

## What you'll need

- 7+ years of hands-on SEO experience, both technical and strategic, on complex multi-market websites
- Tooling fluency: Screaming Frog, Ahrefs, Semrush, Google Search Console, GA4
- Proven consultancy skills. You've advised clients at senior level and steered strategic direction, not just delivered reports
- Mentoring experience. You've helped others grow, formally or informally
- Fluent in English. Dutch is highly desirable
- Currently residing in the Netherlands and with a current right to work if applicable
- GEO experience is a plus, not a prerequisite. Deeply curious and ready to pioneer counts

The team

You'll be part of the SEO/GEO team of 10 specialists within WPP ES' Commerce Performance practice. The team shapes how brands get found in traditional search and in AI-generated answers.

## What we offer

Our compensation:

- A salary of 4,800.- to 5,400.- gross/month, based on experience.
- An additional gross annual 8% holiday allowance pay.
- A mobility package to suit your commuting needs.
- Competitive pension benefits.
- A choice of a Mac or Windows laptop.

Our culture:

- A flexible hybrid schedule that puts your work-life balance first.
- A culture of trust, with a feel-at-home vibe and an international environment.
- Mental health: Complimentary membership EAP (Employee Assistant Programme) counseling services.
- Wellness pack: access to in-building yoga/ pilates classes (when available), our own in-house chair masseuse, bootcamp initiatives, etc.
- Working with a renowned international customer base, B2B and B2C customers.
- End of the week drinks, team events and parties.

The real draw: you'll work on a discipline that is defining the next decade of digital marketing. Real clients, real complexity, and the space to shape something new.

## About WPP ES

Part of WPP, 26,000 people, 55+ markets. Clients include AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company, and Wendy's. Recognized by Forrester as a Leader across marketing, commerce, and digital experience services.

## About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML/WPPEnterprise Solutions 

## Company Overview
- **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands.
- **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded.
- **Headquarters**: London, United Kingdom
- **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R)
- **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan.

## Core Business
- **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI
- **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology
- **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness.

## Products & Services
For each major offering:
- **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities.
- **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation.
- **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce.
- **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact.
- **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network.
- **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn).
- **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals.
- **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships).
- **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025).

## Competitive Advantages
- **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof.
- **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery.
- **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe.
- **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI.

## Strategic Focus
- Scaling AI‑driven transformation and automation for enterprise clients.
- Deepening omnichannel commerce capabilities (B2B, DTC, marketplace).
- Expanding consulting and CX services alongside technology delivery.
- Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity.
- Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings.

## Why Work Here
- **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers).
- **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent.
- **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments.
- **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand.
- **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists.

## Sources
1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions)
2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers)
3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions)
4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions)

## Other roles at VML/WPPEnterprise Solutions 

- [Analista de e-commerce Pleno (Híbrido SP)](https://feeny.ai/job/analista-de-e-commerce-pleno-hibrido-sp-vml-wppenterprise-solutions-sao-paulo-dv3ep7kmxb3d) — São Paulo, Brazil
- [Consultant Senior - Transformation, Marketing & Expérience Client (F/H)](https://feeny.ai/job/consultant-senior-transformation-marketing-experience-client-f-h-vml-9wp713edkw8d) — Paris, France
- [Analista de Martech  Pleno I](https://feeny.ai/job/analista-de-martech-pleno-i-vml-wppenterprise-solutions-sao-paulo-qc5vtsx4t4pp) — São Paulo, Brazil
- [Business Analyst - Enterprise & AI Solutions](https://feeny.ai/job/business-analyst-enterprise-ai-solutions-vml-wppenterprise-solutions-amsterdam-jg9bkbdnfp91) — Amsterdam, Netherlands
- [Salesforce Marketing Cloud Developer](https://feeny.ai/job/salesforce-marketing-cloud-developer-vml-wppenterprise-solutions-cape-town-b4bba59dvmq0) — Cape Town, South Africa / Johannesburg, South Africa
- [PXM Business Analyst](https://feeny.ai/job/pxm-business-analyst-vml-wppenterprise-solutions-amsterdam-t3bm7mvxrzmv) — Amsterdam, Netherlands
- [Marketing Technology Engineer (BCN)](https://feeny.ai/job/marketing-technology-engineer-bcn-vml-wppenterprise-solutions-barcelona-j44wwjnx6kc8) — Barcelona, Spain
- [UI_Architect](https://feeny.ai/job/ui-architect-vml-wppenterprise-solutions-bengaluru-bw4jgq55gsgg) — Bengaluru, India
- [Adobe Target](https://feeny.ai/job/adobe-target-vml-wppenterprise-solutions-noida-zdkythzj3b7h) — Noida, India
- [SFCC Frontend Developer](https://feeny.ai/job/sfcc-frontend-developer-vml-wppenterprise-solutions-mumbai-d8c40wqhkqx5) — Mumbai, India