---
title: 'Senior Service Designer, Food Systems & Fulfillment (f/m/x) at HelloFresh'
canonical: 'https://feeny.ai/job/senior-service-designer-food-systems-fulfillment-f-m-x-hellofresh-berlin-95qz6fbcab25'
type: 'job'
last_seen: '2026-10-13'
---

# Senior Service Designer, Food Systems & Fulfillment (f/m/x) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-10-13
- **Apply:** https://careers.hellofresh.com/global/en/job/8242893?gh_jid=8242893

## Job description

## The role

The Enterprise UX practice at HelloFresh is a cross-functional team that brings physical and digital product and service experiences to life through strategic research, service design, prototyping, and storytelling. We are dedicated to transforming enterprise ways of working by applying structured methods like Definition Sprints, Service Blueprinting, and AS-IS and TO-BE mapping, creating meaningful & effective enterprise experiences to shape the future of HelloFresh’s Supply Chain. As a Senior Service Designer, you will leverage your research and service design expertise to shape compelling visions for both product and process improvements. You will deeply investigate current ways of working—identifying key data archetypes, mapping AS-IS states, and collaboratively defining desired TO-BE workflows. Your insights will identify the most impactful opportunities for investment. You will closely collaborate with product, engineering, users and operational stakeholders to design, prototype, and validate scalable solutions aligned with our Enterprise Design System.

## About the Domain

The wider Food Systems Alliance owns technology that enables a lean and sustainable procurement process from Suppliers to HelloFresh facilities and improves customer experience with accurate ingredient data flow and optimal ingredient quality. Optimising cost of ingredients, providing customers with the freshest and best ingredients, and enabling buying decisions that reduce excess stock and other forms of inventory waste are just some of the focus areas for this alliance.

## What you’ll do

- Conduct and lead strategic Definition Sprints to uncover user needs, validate hypotheses, and collaboratively define clear next steps for design and development.
- Map current (AS-IS) enterprise processes and systems, identifying pain points and opportunities, then collaboratively design optimized (TO-BE) processes, particularly within the Food Systems alliance  - the cluster that takes care of supply chain management topics within Hello Fresh..
- Partner and inspire other enterprise designers to excel in service design and prototyping, nurturing growth within the team.
- Deeply understand the user journeys and workflows of Recipe Developers, Menu Planners, and Buyers, building strong stakeholder relationships to advocate effectively for these users.
- Develop and align design concepts and prototypes with the Enterprise Design System to ensure scalability and consistency across enterprise tooling.
- Form collaborative partnerships with POs, engineers, and researchers, using influence to elevate UX solutions and challenge broader assumptions within internal product teams.
- Mentor and coach designers in creating user experiences demonstrating pride in craft, clarity, and effectiveness.
- Create UX/UI flows and experiences that elegantly address complex enterprise problems with delightful, user-centric solutions.
- Facilitate clear communication across teams, leveraging structured storytelling methods to amplify your impact.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

## What you’ll bring

- 4+ years of product design experience, particularly within enterprise or B2B contexts.
- Proven track record in applying structured service design methodologies such as Definition Sprints, AS-IS/TO-BE mapping, and Service Blueprinting.
- Additional experience leading projects, mentoring, or directly managing design team members.
- A portfolio demonstrating impactful, user-centered enterprise experiences and a high level of craft.
- Expertise in visual design, interaction design, UX writing, and UI design.
- Mastery of Figma and familiarity with relevant prototyping and service design tools.
- Excellent communication skills in English, capable of articulating complex concepts clearly to diverse stakeholders.

## What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

## #DESIGN

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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