---
title: 'Senior Site Analyst at AIP Connect'
canonical: 'https://feeny.ai/job/senior-site-analyst-aip-connect-toronto-0nb99ggh2p08'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Site Analyst at AIP Connect

- **Company:** AIP Connect
- **Location:** Toronto, Canada
- **Compensation:** $80k–$90k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.lever.co/aipconnect/3e3694b9-de76-44fd-b5dd-07b9465a4458

## Job description

Open Vacancy: This role is a current, active position and we are accepting applications.

Our client is a global leader in media and marketing, helping some of the world’s leading brands connect with their audiences through data-driven strategies and innovative solutions. With expertise across media planning, buying, analytics, and digital, they deliver impactful results for clients across industries.

## About the Role

The Sr. Site Analyst will be responsible for analyzing site performance across a wide array of client sites, including paid and earned traffic generated through media, search, social, email, and other channels.

This role will support the Associate Director in understanding business and analytics needs and developing reporting that enables informed decision-making, generates actionable insights, and drives recommended actions. The Sr. Site Analyst will work alongside a team of resources to automate reporting, develop insights, and identify opportunities to optimize future marketing efforts.

The role will provide exposure to a wide variety of data-driven analyses across media, site, email, and social, while leveraging Business Intelligence tools such as Power BI to effectively visualize and communicate performance.

Responsibilities:

- Serve a multitude of functions including, but not limited to, investigation of insights to explain causality of site performance and then recommend experience optimizations.
- Plan, design, and have ongoing accountability for the creation of cutting-edge visualizations to meet our client’s needs.
- Collaborate with clients and across agency teams to analyze cross-channel campaign performance, including media, social, email and site as well as creative performance.
- Support the evolution of the client’s analytical capabilities, including leveraging Adobe’s Customer Journey Analytics tool to assess individual and cross-channel performance.
- Continuously look for improvements, monitor quality levels, and manage quality problems.
- Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts.

Education & Experience:

- 5+ years of experience in site analysis and advanced knowledge of Adobe Analytics with an understanding of related Adobe Marketing Cloud products.
- Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation.
- Highly accountable self-starter with the ability to work well within a group, as well as independently.
- Bachelor’s degree in Engineering, Economics, Mathematics, Business, Computer Science or Data Science preferred.
- Must be proficient in MS Office (Excel and PowerPoint); Excel skills for data analysis required.
- Experience using website analytics tools such as Google Analytics, Adobe Analytics or Adobe Customer Journey Analytics.
- Experience using Power BI, Domo, Looker or Tableau preferred but not required.
- Some business and marketing understanding, to understand performance trends and develop insights into the causality of performance, leading to optimization recommendations.
- Must have strong communication skills, both verbal and written.
- Must be able to handle multiple client projects simultaneously.
- Demonstrated ability to learn new technologies and evolve as business requirements change.

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility:  If you need any accommodations during the interview process, please let us know.

Posted Salary: Actual compensation within this range will be determined based on job-related skills, relevant experience, education, and training. This range reflects base salary only and does not include eligibility for bonus program or other benefits.

For the most accurate and up-to-date details on this role, please refer directly to AIP Connect’s careers page, as third-party sites may not reflect current information.

## About AIP Connect

## Company Overview
- **One-liner**: AIP Connect is a boutique recruitment and staffing agency that connects companies with top talent through a human-centric, high-touch approach.
- **Entity Type**: Private (Founded and bootstrapped by its CEO)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2006
- **Founders**: Nicol Kalman

## Core Business
- **Primary industry**: Staffing and Recruiting
- **Target customers**: B2B — primarily mid-to-large enterprises and agencies in sectors like technology, marketing, media, and professional services
- **Mission/purpose statement**: To connect the right people to the right employers with a refreshingly different approach — prioritizing authenticity, transparency, and long-term fit over volume.

## Products & Services
- **Executive Search / Permanent Recruitment**: Full-service headhunting for senior-level and specialized roles across account management, operations, data & analytics, human resources, and media.
- **Temporary Staffing**: Short-term and contract placements for roles needing immediate support, managed by a dedicated AIP Staffing Inc. division under Managing Director Leslie Barrow.
- **Freelance & Contracts**: A curated pipeline for companies needing flexible, project-based talent, ranging from creative to technical fields.
- **General Application & Pipeline**: An open channel for candidates to register interest even when no specific role is listed, allowing AIP to proactively match them to future opportunities.

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: Total headcount of ~29 employees (Year-over-Year growth: +15.4%, adding ~6 people); LinkedIn following of 8,192 (Yearly growth: +8.6%)
- **Notable Investors/Partners**: Bootstrapped — no external investors; key executives include Nicol Kalman (Founder/CEO), Kristine Sanderson (Partner, CHRL MHRM), Sarah Glynn (Snr. Recruitment Manager), and Leslie Barrow (Managing Director, AIP Staffing).
- **Growth Signals**: Active hiring across multiple geographies (Canada and US); 8 office locations; recent job postings for internal roles like Operations Systems Administrator signal internal scaling.

## Competitive Advantages
- **Truly human-centric**: Rejects algorithms and automated matching in favor of in-person briefings and deep conversations — a strong differentiator against large, tech-driven competitors.
- **Full transparency**: Communicates directly about salary, skill gaps, and role realities for both candidates and clients, building trust and reducing mis-hires.
- **Candidate-first philosophy**: Explicitly treats candidates as long-term partners, not commodities, focusing on fair compensation, career progression, and cultural fit.
- **Strong leadership team**: Led by an experienced founder and a team with deep industry knowledge and HR credentials (CHRL).

## Strategic Focus
- **Growth as a "connector" brand**: Emphasizing its role as a community builder that brings like-minded people together, rather than just a transaction facilitator.
- **Operational expansion**: Investing in internal systems and talent (e.g., Operations Systems Administrator) to support scaling across North America while maintaining its high-touch model.
- **AI as a support tool, not a replacement**: Leveraging AI to assist in resume review and candidate assessment, but explicitly keeping final decisions human — a balanced approach to technology.

## Why Work Here
- **Culture**: Described internally and externally as "refreshingly different" — values high integrity, openness, and a genuine commitment to people. The team is described as "born connectors."
- **Work environment**: Offers hybrid, remote, and on-site roles depending on the position and location. Geographies include Toronto, Vancouver, Montreal, Calgary, Halifax, Richmond (VA), and New York City.
- **Notable perks/engineering culture**: While the company is not a tech product firm, its internal use of AI in the hiring process shows a forward-looking, pragmatic attitude toward technology. The culture prioritizes low-ego, high-trust collaboration. Candidates are respected and never treated as commodities.
- **Alumni network**: Alumni have gone on to reputable firms like Wealthsimple, PwC Canada, Bell Media, and Spencer Stuart, reflecting a strong talent development environment.

## Sources
1. [aipconnect.com/about-us](https://aipconnect.com/about-us/)
2. [jobs.lever.co/aipconnect](https://jobs.lever.co/aipconnect)
3. [linkedin.com/company/anithing-is-possible-recruiting](https://linkedin.com/company/anithing-is-possible-recruiting)
4. [aipconnect.com/team/](https://aipconnect.com/team/)
5. [aipconnect.com/current-roles/](https://aipconnect.com/current-roles/)

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