---
title: 'Senior Social Media Strategy Manager at MrBeast'
canonical: 'https://feeny.ai/job/senior-social-media-strategy-manager-mrbeast-greenville-7z89t3mzmcd4'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Social Media Strategy Manager at MrBeast

- **Company:** MrBeast
- **Location:** Greenville, NC
- **Posted:** 2026-06-29
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6103702004

## Job description

## About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

## About The Role

The Senior Social Media Strategy Manager is the strategic role for social media operations across Beast Industries’ CPG brands, including Feastables, MrBeast Apparel, MrBeast Labs, Lunchly, and future Beast-owned properties. This role supports the strategy that determines how each brand shows up, stays ahead of culture, and ensures the right ideas make it to production.

You’re the filter between raw creative energy and strategic execution. You work closely with the creative team to pressure-test ideas, bring trend intelligence and competitive context to the table, and drive the thoughtfulness behind every concept before it reaches the Head of Content. Your value is measured by how sharp, strategically grounded, and culturally relevant the team’s output becomes because of your influence.

The ideal candidate thinks in systems, not just posts. They bring deep platform fluency, trend forecasting discipline, competitive rigor, and strategic instinct to know when a creative concept is right for the moment, right for the brand, and right for the audience, or when it needs to be killed, redirected, or elevated. While Feastables is the highest-volume brand in the portfolio, this role requires shifting strategy across distinctly different product categories and audiences.

## What You'll Do

- Develop social media strategies for tentpole brand moments, seasonal pushes, and product launches, defining the strategic narrative, platform approach, and content mix before creative execution begins
- Lead ongoing trend research across TikTok, Instagram, YouTube, X/Twitter, and emerging platforms, surfacing opportunities, relevant formats, sounds, and cultural moments to the creative team with context on timing and brand fit
- Work closely with the creative team to filter, refine, and pressure-test content concepts, bringing strategic insight, audience understanding, and competitive context to ensure the strongest ideas move forward
- Build and maintain a competitive intelligence practice: monthly audits across each brand’s category analyzing what competitors are winning attention on social, what’s falling flat, and where Beast brands have whitespace to own
- Track how brands (gaming, fashion, entertainment) engage Gen Z and Gen Alpha audiences and translate relevant tactics into Beast brand-applicable strategies
- Pull and analyze social analytics from Emplifi and platform dashboards weekly and monthly, translating performance data into clear insights that inform creative direction, content mix, and platform prioritization
- Write detailed MrBeast channel integration briefs including talking points, product highlights, brand expectations, and retailer callouts aligned to each brand’s comms calendar
- Build creative decks and strategic presentations for campaign pitches, strategy updates, and cross-functional alignment
- Collaborate with the Creator Partnerships Manager to evaluate creator-brand fit and ensure partnership activations align with brand strategy and audience targets
- Define and refine how each Beast brand should show up on each platform, including voice, format preferences, posting cadence, and content mix, and evolve that positioning as platforms and audiences shift
- Contribute strategic input to social copy and creative briefs, ensuring platform-specific language drives conversation and shareability rather than defaulting to marketing language
- Maintain a reference library of high-performing content examples from competitors, creators, and adjacent categories for team-wide learning and creative team inspiration
- Adapt and shift between brand voices, tones, and audience contexts quickly, recognizing that what works for Feastables may not work for Apparel or Lunchly, and vice versa

## What We're Looking For

- 3-5 years of experience in social media strategy, content strategy, or brand strategy for consumer-facing brands
- Demonstrated ability to translate trend research and competitive analysis into actionable creative direction
- Strong analytical skills with experience pulling insights from social analytics platforms (Emplifi, Sprout, or similar) and translating data into strategic recommendations
- Proven ability to write compelling strategic briefs and campaign frameworks that give creative teams clear direction without being prescriptive
- Deep, demonstrable fluency in internet culture, meme formats, creator ecosystems, and short-form video trends
- Experience working across multiple brands or products

## Preferred Skills

- Experience working alongside or embedded within a creative team in a strategic advisory capacity
- Background in or strong understanding of the MrBeast content ecosystem and creator-native video formats
- Experience with TikTok Shop content strategy or social commerce
- Track record of identifying trends early and shaping how a brand responds to them
- Experience developing campaign strategies for product launches or seasonal brand moments
- Consumer brand, apparel, entertainment, creator economy, or agency experience

## Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

## About MrBeast

## Company Overview
- **One-liner**: MrBeast is a YouTube-driven entertainment brand that produces large-scale challenges, giveaways, and philanthropic content, while extending into consumer food products and financial services.
- **Entity Type**: Private (Growth Equity, last round: Grant in Sep 2025; Series C in Feb 2024; Private Equity in Jan 2026; Debt Financing in Oct 2024)
- **Headquarters**: Greenville, North Carolina, United States (with additional offices in Oldsmar, Florida; New York, NY; Chicago, IL; San Francisco, CA)
- **Founded**: 2012
- **Founders**: Jimmy Donaldson (MrBeast)

## Core Business
- **Primary industry**: Media Production / Digital Content Creation / Consumer Packaged Goods
- **Target customers**: Global, young audience (B2C); also B2B via brand sponsorships and partnerships
- **Mission or purpose**: "Do the impossible" – entertain global audiences, fund charitable initiatives, and build a sustainable entertainment empire

## Products & Services
- **YouTube Content (MrBeast channel)**: Large-scale challenges, giveaways, and philanthropic stunts – primary audience driver with 430M+ subscribers and 34B+ views.
- **MrBeast Burger**: Virtual restaurant brand operating through partner kitchens for online food delivery.
- **Feastables**: Line of chocolate and snack products.
- **Beast Industries**: Parent company overseeing all ventures; recently acquired Step (financial technology company, announced 2026).
- **Merchandise**: Apparel and branded goods sold through the channel and website.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; company is private.
- **Key Metric**: Total Funding $765M, including a $300M Series C (Feb 2024, led by Alpha Wave Global), $200M Private Equity round (Jan 2026), $100M Debt Financing (Oct 2024), and a $15M Grant from the State of North Carolina (Sep 2025).
- **Notable Investors/Partners**: Alpha Wave Global, Bitmine Immersion Technologies, State of North Carolina.
- **Growth Signals**:
  - Workforce grew 67.3% year-over-year to 392 employees (LinkedIn as of mid-2026).
  - Expanding workforce by 50% in 2026 (hiring across marketing, engineering, consumer products) – reported by Yahoo Finance (Apr 8, 2026).
  - Active job postings: 101, with quarterly growth of +110.4% and yearly growth of +339.1%.
  - Operates in 32 countries (including India, Brazil, UK, France, Canada).

## Competitive Advantages
- **Massive, loyal audience**: 430M+ subscribers on YouTube; global reach and brand recognition.
- **Diversified revenue streams**: YouTube ad revenue, brand sponsorships, merchandise, food ventures (Burger, Feastables), and now financial services (Step acquisition).
- **High-stakes, participatory content model**: Differentiates from traditional media by directly involving the audience in challenges and giveaways, driving engagement and virality.
- **Philanthropic angle**: "Donated $0M+" – charitable initiatives build goodwill and community trust.
- **Talent brand**: Known for competitive pay, equity, relocation support, and a culture of "doing the impossible."

## Strategic Focus
- **Current priorities**: Scaling the entertainment empire to rival Disney (per founder Jimmy Donaldson); expanding workforce 50% in 2026; integrating financial services via Step acquisition; growing consumer product lines (Feastables, MrBeast Burger).
- **Direction for growth**: Building a diversified creator-led platform across media, consumer goods, and fintech.

## Why Work Here
- **Culture**: "We do the impossible" – high-impact, fast-paced environment. Founder works 15-hour days; described as "live to work" culture, but roles offer flexibility and remote/hybrid options for some positions.
- **Remote/Hybrid/Office Policy**: Many roles are on-site in Greenville, NC (HQ); hybrid for some positions (e.g., Channel Lead); remote roles available (e.g., contract roles, Senior Data Scientist). Relocation support provided for NC-based roles.
- **Notable perks** (from MrBeastJobs.com):
  - Competitive salary
  - Generous medical plan, Health Savings Account, 401k with matching
  - Flexible vacation
  - Technology package
  - Relocation coverage
  - Supportive environment
  - No college degree requirement for many roles
- **Engineering culture**: Roles in engineering (backend, frontend, ML/AI, data), product design, and security. Senior roles offer $130k–$160k salary plus equity (per Yahoo Finance reporting).
- **Employee ratings** (LinkedIn, 59 reviews): 4.4/5 overall; Work-Life 3.8, Compensation 4.3, Culture 4.1, Career 4.4.

## Sources
1. [MrBeast Careers](https://www.mrbeastjobs.com/)
2. [Greenhouse Job Board](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/5986847004)
3. [LinkedIn Company Page](https://www.linkedin.com/company/mrbeastyoutube/jobs)
4. [Simplify Jobs Profile](https://simplify.jobs/c/MrBeast)
5. [Yahoo Finance Article (Apr 8, 2026) – via Simplify Jobs summary](https://simplify.jobs/c/MrBeast)

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