---
title: 'Senior Software Engineer - Ads Manager at Instacart'
canonical: 'https://feeny.ai/job/senior-software-engineer-ads-manager-instacart-canada-hcec1bwzcsr9'
type: 'job'
last_seen: '2026-11-01'
---

# Senior Software Engineer - Ads Manager at Instacart

- **Company:** Instacart
- **Location:** Canada
- **Compensation:** $168k–$178k
- **Work type:** remote
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-11-01
- **Apply:** https://instacart.careers/job/?gh_jid=8304487

## Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. [Learn more about our flexible approach to where we work.](https://www.instacart.careers/flex-first)

## Overview

The Ads Manager team builds the core self-serve platform that brands, agencies, and retailers use to create, manage, and optimize their advertising campaigns on Instacart. We own the services, APIs, and data models behind campaign creation, creative management, and reporting, along with the advertiser-facing experiences built on top of them. Our work serves the advertisers who drive Instacart's main revenue, and there is tremendous room to grow. We are hiring a Senior Software Engineer (IC5) to own high-impact initiatives such as ads web observability and North Star metrics and automated AI review for ads formats.

## About the Job

- Lead and deliver projects end to end, from design through launch, that improve advertiser activation, platform health, and ad revenue growth.
- Design, build, and operate scalable, well-tested services and APIs that power campaign management and reporting, reaching into the frontend where needed.
- Partner with product managers and engineers inside and outside Ads Manager to turn ambiguous requirements into well-scoped plans.
- Define key architectural patterns, write and review system design documents, and improve observability and system reliability.
- Mentor junior engineers and raise the bar for code quality through thoughtful code review.
- Contribute to recruiting and improve team processes.

## About You

## Minimum Qualifications

- 5+ years of professional software engineering experience.
- Strong experience building and operating backend services and APIs in a modern web framework such as Ruby on Rails or Go.
- Solid understanding of relational databases and SQL, including data modeling and query performance.
- Experience designing for scale, reliability, and maintainability across distributed systems.
- Comfortable working across the stack, including integrating with frontend applications.
- Self-starter and self-motivated, able to unblock yourself and drive work forward independently.
- Strong analytical and debugging skills, with a sense of ownership for production systems.
- Clear communicator who collaborates well with engineers, designers, and PMs across multiple teams.

## Preferred Qualifications

- Prior work experience in the digital advertising industry or on self-serve platforms.
- Experience designing and versioning public or partner-facing APIs (REST or GraphQL).
- Experience with asynchronous processing and messaging systems such as Kafka or Sidekiq.
- Familiarity with cloud infrastructure and tooling (AWS, Terraform, Datadog or similar).
- Experience with React or TypeScript, and with integrating ML or AI capabilities into products.

#LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy [here](https://instacart.careers/flex-first/). Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings [here](https://instacart.careers/taste-of-instacart/).

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN $168,000—$177,500 CAD

## About Instacart

## Company Overview
- **One-liner**: Instacart is the leading online grocery platform in North America, offering same-day delivery and pickup services from over 700 retail partners.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Max Mullen (co-founder) [instacart.careers](https://www.instacart.careers/flex-first)

## Core Business
- Primary industries: Online grocery delivery, internet & web services
- Target customers: B2C consumers; also B2B partnerships with retailers and brands
- Mission: “Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together.” [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)

## Products & Services
- **Instacart Platform**: Same-day delivery and pickup from grocery stores, superstores, and local shops. Customers order via mobile app or website.
- **Instacart+**: Premium membership offering reduced delivery fees, lower service fees, and special perks.
- **Retail Partnerships**: Instacart powers e‑commerce and fulfillment for over 700 retailers across the U.S. and Canada.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company).
- **Key Metric**: Annual revenue not disclosed; employee count between 1,001 and 5,000 per Glassdoor. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)
- **Notable Investors/Partners**: Not listed in provided sources – state “Not publicly available” per search results.
- **Growth Signals**: 47% of job seekers rate their interview experience positively; 59% of employees would recommend the company. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm) The company highlights a “high-impact environment” where you can “do in two years what might take five at another company.” [instacart.careers](https://www.instacart.careers/taste-of-instacart)

## Competitive Advantages
- **Network effects**: Largest online grocery platform in North America with deep integrations across major retailers.
- **Scale & brand recognition**: Highly trusted name in grocery delivery, with a large base of both consumers and shoppers.
- **Flex First model**: A remote-friendly culture that allows hiring top talent across the U.S. and Canada, reducing geographic constraints.

## Strategic Focus
- **Flex First & distributed work**: Empowering employees to work from home or offices, with periodic “Team Jams” for in‑person collaboration. [instacart.careers](https://www.instacart.careers/flex-first)
- **Continued platform growth**: Expanding retailer partnerships and improving the shopping experience for customers, shoppers, and brands.
- **Employee experience**: Investing in learning & development, wellness, and community impact programs to attract and retain talent.

## Why Work Here
- **Flex First philosophy**: Employees can work remotely from anywhere in the U.S. (excluding Alaska and territories) or Canada (Ontario, Alberta, British Columbia) with no mandatory return-to-office date. Offices remain open for optional use. [instacart.careers](https://www.instacart.careers/flex-first)
- **Comprehensive benefits** (from the “Taste of Instacart” page): [instacart.careers](https://www.instacart.careers/taste-of-instacart)
  - Flexible time off and “Four Year Fill‑Up” (four consecutive weeks of leave around the 4‑year mark)
  - Family‑building benefits (fertility, adoption, surrogacy support)
  - Learning & development programs with an annual allowance
  - 401(k) matching in the U.S. / RRSP in Canada, student loan assistance, financial planning
  - Work‑from‑home stipend and internet reimbursement
  - Monthly “Treat Yourself” stipend for wellness or personal care
  - Mental and physical wellness programs, medical/dental/vision coverage
  - Free Instacart+ membership
  - Community volunteer programs (Instacart Serves, donation matching, “Carrot Credits”)
- **Culture**: 59% of employees on Glassdoor would recommend the company; Glassdoor ratings show 3.5★ overall, with 3.3★ for culture & values and 3.6★ for career opportunities. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm) The company describes itself as a place where you can “shape the career that nourishes you.”

## Sources
1. [Glassdoor – Instacart Overview](https://www.glassdoor.com/Overview/Working-at-Instacart-EI_IE714486.11,20.htm)
2. [Instacart Careers – Home](https://www.instacart.careers/)
3. [Instacart Careers – Flex First](https://www.instacart.careers/flex-first)
4. [Instacart Careers – Taste of Instacart](https://www.instacart.careers/taste-of-instacart)

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