---
title: 'Senior Software Engineer at AppsFlyer'
canonical: 'https://feeny.ai/job/senior-software-engineer-appsflyer-herzliya-k00kzv841zzg'
type: 'job'
last_seen: '2026-10-14'
---

# Senior Software Engineer at AppsFlyer

- **Company:** AppsFlyer
- **Location:** Herzliya, Israel
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-14
- **Apply:** https://careers.appsflyer.com/jobs/position/8852064002?gh_jid=8852064002

## Job description

AppsFlyer runs one of the industry's largest backend operations. Our platform processes 150+ billion daily app events, serving requests and powering analytics at a massive scale. Our Incrementality team builds the data foundation behind AppsFlyer's marketing experimentation platform. We help marketers understand what really works through large-scale A/B testing and advanced analytics. We're looking for a Senior Backend Engineer who enjoys turning complex statistical and algorithmic logic into scalable, production-grade systems. You'll build and optimize the services that power our experimentation engine, ensure the reliability of the pipelines behind it, and work closely with data scientists and product managers to bring new capabilities to life.

## What you’ll do

- Develop end-to-end services and features, from gathering requirements and research to implementation, deployment, and monitoring.
- Integrate and implement AI flows and solutions into the team and department.
- Solve unique and yet unsolved industry problems at scale, even when faced with limited clarity on the optimal solution approach. Your ability to navigate and conquer such challenges will be highly valued.
- Collaborate closely with Product Managers, Analysts, Data Scientists, and Software Engineers, working together to deliver exceptional value to our customers. Your contributions will directly contribute to shaping the success of our products.
- Dive deep into the analysis and optimization of performance, scalability, and stability across our product portfolio, as well as the environments and tools supporting them. Your insights and improvements will have a significant impact on ensuring our technological excellence.
- Embrace a continuous learning mindset, constantly exploring and evaluating new technologies. This commitment to innovation ensures that our products and systems remain at the forefront of the industry, effortlessly adapting to the ever-growing scale of our operations.
- Elevate your impact by mentoring others, leading projects, and advocating for engineering best practices within your team. Your influence will extend beyond your own work, fostering a culture of growth and excellence.

## What you have

- B.Sc. in Computer Science or equivalent practical experience.
- 5+ years of development experience with a passion for excellence.
- Strong server-side skills with proven experience building services in large-scale production environments.
- Strong programming fundamentals — clean, testable, production-grade code, with the judgment to know what deserves abstraction. Comfortable being polyglot: our extended-platforms backend is functional (Clojure, Go) and you get productive in an unfamiliar codebase rather than rewriting it.
- Experience with AI concepts and tools, integrating AI workflows into backend systems.
- Experience with large-scale production databases.
- Experience working in public cloud environments (AWS is a strong advantage).
- Solid system design/architecture skills and technological expertise.
- A drive to get things done as part of a team, taking ownership and leading others where needed.
- A passion for mentoring, setting an example for your peers, and driving continuous improvement in your team's ways of working.

Bonus points

- A/B testing or marketing measurement exposure.
- Familiarity with Big Data tools such as Scala, Spark, or data pipeline frameworks.
- Recommended by an AppsFlyer employee.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

[“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.”](https://www.appsflyer.com/blog/how-all-in-shaped-our-story-and-could-define-your-career/) Oren Kaniel, CEO.

## About AppsFlyer

## Company Overview
- **One-liner**: AppsFlyer provides a privacy-first, AI-powered Modern Marketing Cloud for unified measurement, data collaboration, and marketing analytics across mobile, web, CTV, and desktop.
- **Entity Type**: Private (Series D+; raised $1B in June 2026 at a $2.7B valuation)
- **Headquarters**: San Francisco, California, United States (also global HQ in Herzliya, Israel)
- **Founded**: 2011
- **Founders**: Oren Kaniel (CEO) and Reshef Mann (CTO)

## Core Business
- Primary industry: Marketing technology (MarTech) – mobile attribution, measurement, analytics, data collaboration
- Target customers: B2B – brands, marketers, app developers, and agencies of all sizes (startups to global enterprises)
- Mission: “Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.”

## Products & Services
- **Measurement Suite**: Omnichannel attribution and analytics to measure marketing performance across mobile, web, CTV, and desktop (SaaS).
- **Deep Linking Suite**: Tools for personalized user experiences and seamless cross-platform engagement (SaaS).
- **Data Collaboration Suite**: Privacy-safe data clean room and collaboration platform for secure data sharing with partners (SaaS).
- **Agentic AI Suite**: Autonomous, AI-driven workflows for user acquisition, retention, and marketing optimization (SaaS).

## Market Standing
- **Valuation**: $2.7 billion (as of June 2026)
- **Key Metric**: Total funding raised – over $1.2B (Series A $7.1M, B $20M, C $56M, D $210M in 2020, plus $1B round in 2026)
- **Notable Investors/Partners**: General Atlantic, Google, Meta, Unity, Moloco, Pitango Venture Capital, Qumra Capital, Goldman Sachs, Deutsche Telekom Capital Partners
- **Growth Signals**: 
  - Evolved from mobile attribution to “Modern Marketing Cloud” (Nov 2025)
  - Acquired Devtodev (gaming analytics) and oolo (AI user acquisition) in 2023
  - 15,000+ brands, 100,000+ active apps, 190+ countries reached
  - ~1,600 employees across 20+ offices globally (2026)

## Competitive Advantages
- **Privacy-first architecture**: Built for a world of rising privacy regulations; data clean room and consent-based measurement are core differentiators.
- **Industry standard for mobile attribution**: Recognized as the leading MMP (Mobile Measurement Partner) for over a decade.
- **AI-native platform**: Agentic AI Suite and automated workflows give marketers a competitive edge in efficiency and insight.
- **Global scale and partner ecosystem**: Integrates with Apple, Google, Meta, Amazon, AWS, and 8,000+ technology partners.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities to enable autonomous marketing decisions.
- **Omnichannel expansion**: Moving beyond mobile to unify measurement across CTV, desktop, and offline.
- **Privacy-safe data collaboration**: Growing the Data Collaboration Suite to help brands and partners share insights without compromising privacy.
- **Continued global expansion**: Leveraging 20+ offices to serve local markets and enterprise clients.

## Why Work Here
- **Culture**: Described as “approachable professionals, passionate, flexible, and always learning” – encourages curiosity, experimentation, and learning from mistakes. [appsflyer.com](https://www.appsflyer.com/company/about/)
- **Stock options**: Every employee receives a stock option package. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Global mobility**: Global Employee Exchange Program (GEEP) lets employees spend a month in another office. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Perks**: Private health insurance, complimentary fitness classes, environmental sustainability support, flexible work arrangements. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Work model**: Mix of remote, hybrid, and in-office roles depending on location and team (e.g., some roles listed as “Remote”, others “In-Office”). [builtin.com](https://builtin.com/company/appsflyer)
- **Engineering culture**: Mission-critical platform; emphasis on data accuracy, privacy, and AI innovation. Teams are global and collaborative.

## Sources
1. [appsflyer.com](https://www.appsflyer.com/company/about/)
2. [careers.appsflyer.com](https://careers.appsflyer.com/)
3. [wikipedia.org](https://en.wikipedia.org/wiki/AppsFlyer)
4. [builtin.com](https://builtin.com/company/appsflyer)
5. [linkedin.com](https://www.linkedin.com/company/appsflyerhq)

## Other roles at AppsFlyer

- [Backend Engineer](https://feeny.ai/job/backend-engineer-appsflyer-warsaw-9ejst80pc5ep) — Warsaw, Poland
- [Senior SW Engineer](https://feeny.ai/job/senior-sw-engineer-appsflyer-warsaw-0h6ysshqzwq2) — Warsaw, Poland
- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-appsflyer-warsaw-xj5r3g12dgzg) — Warsaw, Poland
- [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-appsflyer-herzliya-nsy8ebk7y5n8) — Herzliya, Israel
- [Product Partnerships Lead](https://feeny.ai/job/product-partnerships-lead-appsflyer-herzliya-x3tn16jvwczp) — Herzliya, Israel
- [Application Security Team Lead](https://feeny.ai/job/application-security-team-lead-appsflyer-herzliya-kqj8sxgkndqb) — Herzliya, Israel
- [Data Analyst](https://feeny.ai/job/data-analyst-appsflyer-herzliya-4jy3p2mwfwn4) — Herzliya, Israel
- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-appsflyer-warsaw-g8881tmpcznb) — Warsaw, Poland
- [Assistant Controller - Corporate Team](https://feeny.ai/job/assistant-controller-corporate-team-appsflyer-herzliya-50bh7f1p2kqs) — Herzliya, Israel
- [Senior IT Infrastructure Operations](https://feeny.ai/job/senior-it-infrastructure-operations-appsflyer-herzliya-8bjn5wwfydtw) — Herzliya, Israel