---
title: 'Senior Software Engineer - Automation & Tooling at Zeta Global'
canonical: 'https://feeny.ai/job/senior-software-engineer-automation-tooling-zeta-global-bengaluru-bb760nfknsw7'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Software Engineer - Automation & Tooling at Zeta Global

- **Company:** Zeta Global
- **Location:** Bengaluru, India
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/zetaglobal/jobs/6147722004

## Job description

Senior Software Engineer - Automation & Tooling

## Key Responsibilities

- Design, develop, and maintain robust automation frameworks, tools, and scripts to enhance engineering efficiency and product quality. Write production-grade code and actively contribute to the test automation ecosystem.
- Provide architectural input for automation solutions, ensure scalability and maintainability, and set coding standards for QA automation. Act as a go-to technical leader while remaining actively involved in code contributions.
- Partner with Product Managers, Engineering Managers, Engineers, QA Managers, and QA peers across multiple pods to identify quality challenges, share solutions, and drive org-wide improvements.
- Identify gaps in QA processes and tooling; design and implement innovative solutions to improve testing practices. Drive the evaluation, adoption and integration of new technologies, frameworks, and methodologies within the Automation & Tooling team.
- Own complex quality issues across pods; facilitate discussions and workshops to drive resolution and implement long-term solutions.
- Mentor junior engineers and QA peers in automation best practices. Run knowledge-sharing sessions to spread technical expertise across the organization.
- Track and analyze QA-related KPIs; leverage data to identify improvements and report progress on automation and quality initiatives.
- Align QA automation strategies with end-user needs, ensuring test coverage and quality improvements directly support the customer experience.

## Qualifications

- Bachelor’s degree in computer science, Engineering, or equivalent experience.
- 8+ years in Quality Engineering or Software Development, with strong emphasis on test automation and tooling.
- Strong software engineering background with proven coding expertise (Python required; Java, JavaScript, or similar languages a plus).
- Demonstrated ability to architect and maintain automation frameworks at scale.
- Experience integrating automation into CI/CD pipelines and modern DevOps environments.
- Track record of contributing both strategically (process/tooling improvements) and technically (hands-on coding).
- Experience mentoring engineers and influencing QA practices across teams or pods.

## Skills and Competencies

- Excellent coding and debugging skills; strong grasp of software engineering principles.
- Ability to design and document complex automation frameworks and tools.
- Strong problem-solving, analytical, and architectural skills.
- Excellent communication and interpersonal abilities; able to influence without direct authority.
- Knowledge of Agile and DevOps methodologies.

Bonus / Preferred Skills in AI/ML

- Hands-on experience developing AI -powered applications, especially using RAG architectures for knowledge retrieval and augmentation.
- Familiarity with LangChain or similar frameworks for building LLM-powered workflows.
- Experience with Model Context Protocols (MCPs) or related agent orchestration approaches.
- Strong Python skills with modern ML/AI libraries (e.g. Hugging Face, OpenAI API, Llama Index).
- Experience applying AI in QA/automation contexts (e.g., intelligent test generation, anomaly detection, defect classification).
- Understanding of MLOps practices (model deployment, monitoring, versioning, integration with CI/CD).
- Awareness of ethical AI practices (bias, explainability, model governance).

Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Zeta Global is a leading AI-powered marketing technology company that enables enterprise brands to acquire, grow, and retain customers through intelligent, data-driven engagement. At the center of its innovation is the Zeta Marketing Platform (ZMP), which unifies customer data, identity, and advanced analytics to transform billions of data signals into actionable marketing intelligence and measurable business outcomes.

Publicly traded on the New York Stock Exchange (NYSE: ZETA), Zeta is redefining modern marketing with Athena by Zeta™, a superintelligent, conversational agent embedded in ZMP that personalizes the marketer’s workspace, surfaces platform generated insights through natural dialogue and recommends next-best actions to help brands accelerate and optimize their marketing outcomes.

## About Zeta Global

## Company Overview
- **One-liner**: Zeta Global is an AI-powered marketing cloud platform that unifies identity, intelligence, and omnichannel activation to help enterprise brands acquire, grow, and retain customers.
- **Entity Type**: Public (NYSE: ZETA)
- **Headquarters**: New York, NY, USA
- **Founded**: 2007
- **Founders**: David A. Steinberg and John Sculley (former Apple CEO and Pepsi President)

## Core Business
- Primary industry/industries: Marketing technology (MarTech), Advertising technology (AdTech), Artificial Intelligence
- Target customers: Enterprise brands and scaled enterprises (defined as customers generating at least $100,000 in trailing twelve-month revenue); over 450 such customers across diverse verticals
- Mission or purpose statement: "Accelerate Brand Growth" by enabling brands to build repeatable and scalable programs that drive higher ROI on marketing investments

## Products & Services
- **Zeta Marketing Platform (ZMP)**: The core omnichannel marketing platform that leverages proprietary AI and trillions of consumer signals. It unifies identity, intelligence, and activation into a single platform, enabling personalized experiences across email, social media, web, SMS, connected TV, video, and more.
- **Athena by Zeta™**: An agentic AI solution that puts AI at the center of every marketing decision, enabling automated workflows, spend optimization, and scaling of impact across the customer journey.
- **Data & Analytics**: A proprietary opt-in database of unique global identifiers, providing deterministic attribution, real-time intent data, and interest/intent audiences for precise targeting and measurable outcomes.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NYSE; market cap fluctuates (latest data not specified in search results)
- **Key Metric**: Over 450 scaled enterprise customers; over 1,700 employees globally (as of investor relations page), with recent headcount exceeding 2,000 (as of life-at-Zeta page)
- **Notable Investors/Partners**: Co-founded by John Sculley (former Apple CEO); recent strategic partnership announced with Palantir (June 2026) to build unified data and AI infrastructure for marketing
- **Growth Signals**: Strategic partnership with Palantir; launch of Athena by Zeta™ for agencies; consistent expansion of enterprise customer base; global office presence across 12+ locations

## Competitive Advantages
- **Proprietary Identity Data**: One of the industry’s largest proprietary opt-in databases, providing a unique foundation for deterministic attribution and real-time intent targeting.
- **Unified Platform**: Combines identity, intelligence, and activation into a single platform, eliminating the need for multiple point solutions and vendor silos—directly addressing a key pain point for CMOs.
- **AI-First Approach**: Leverages advanced AI and agentic AI (Athena) to automate and optimize marketing workflows, making sophisticated marketing simple and scalable.
- **Founding Leadership**: Co-founded by a former Apple CEO, bringing deep industry credibility and strategic vision.

## Strategic Focus
- **AI and Automation**: Deepening investment in agentic AI (Athena by Zeta) to automate marketing decisions and workflows, reducing manual effort for marketers.
- **Partnership Ecosystem**: Expanding strategic partnerships (e.g., Palantir) to build unified data and AI infrastructure, opening new capabilities for enterprise clients.
- **Agency Channel**: Bringing Athena by Zeta to agencies, extending the platform’s reach beyond direct enterprise customers.
- **Global Expansion**: Maintaining and growing a global footprint with offices in the US, India, Europe, and South America to serve multinational clients.

## Why Work Here
- **Culture & Values**: Emphasizes "Achieving the Impossible™" with virtues like "Curiosity Beats Certainty," "Fearless Exploration," "Always Learning," and "Humanize." The culture is described as collaborative, innovative, and supportive of individual growth.
- **Diversity & Inclusion**: Active Employee Resource Groups (ERGs) for LGBTQIA+, women, Hispanic/Latinx, Asian & Pacific Islander, Black community, neurodiverse employees, and sustainability-focused groups.
- **Work Policy**: Offers hybrid and remote work options, with in-office events and virtual engagement. Specific policies vary by role and location.
- **Benefits**: Competitive pay equity, 401k with company match, Employee Stock Purchase Plan, flexible time off, generous parental leave, wellness programs (Caravan app, gym discounts), commuter benefits, and adoption assistance. In the US, includes medical, dental, vision, STD/LTD, life insurance. EMEA offices offer pensions, work-from-home allowances, and lunch vouchers.
- **Career Growth**: Emphasizes "Always Learning" as a core virtue, with opportunities for mentorship, cross-functional collaboration, and internal mobility. Hiring process includes a first chat with Talent, team interviews, and an onboarding program designed for connection.
- **Global Presence**: Opportunity to work in major hubs like New York, San Francisco, Los Angeles, Nashville, London, Paris, Prague, Hyderabad, Bangalore, and more.

## Sources
1. [Zeta Global Official Site](https://zetaglobal.com/)
2. [Zeta Global - Our Story and Mission](https://zetaglobal.com/about/our-story/)
3. [Zeta Global - Benefits and Hiring](https://zetaglobal.com/about/benefits-and-hiring/)
4. [Zeta Global - Investor Relations](https://investors.zetaglobal.com/overview/default.aspx)
5. [Zeta Global - Life at Zeta](https://zetaglobal.com/about/life-at-zeta/)
6. [Zeta Global - Careers Page (Greenhouse)](https://job-boards.greenhouse.io/zetaglobal)

## Other roles at Zeta Global

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- [Associate Analyst](https://feeny.ai/job/associate-analyst-zeta-global-hyderabad-x5qvrsr2y36g) — Hyderabad, India
- [Data Engineer, Data Cloud International](https://feeny.ai/job/data-engineer-data-cloud-international-zeta-global-copenhagen-1nkkjxgb21sq) — Copenhagen, Denmark
- [Assistant Manager – Billing](https://feeny.ai/job/assistant-manager-billing-zeta-global-hyderabad-8bzktanp12vt) — Hyderabad, India
- [Manager, Data Cloud Intelligence](https://feeny.ai/job/manager-data-cloud-intelligence-zeta-global-atlanta-ybe65ec1axxs) — Atlanta, GA
- [Manager, Data Cloud Intelligence](https://feeny.ai/job/manager-data-cloud-intelligence-zeta-global-new-york-2n8p8bcfdfsk) — New York, NY
- [Vice President - Impact Partners](https://feeny.ai/job/vice-president-impact-partners-zeta-global-london-hyyes524rbh0) — London, United Kingdom
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