---
title: 'Senior Software Engineer – Forecasting & Recommendations at Zeta Global'
canonical: 'https://feeny.ai/job/senior-software-engineer-forecasting-recommendations-zeta-global-bengaluru-4p6zvqyzbb6v'
type: 'job'
last_seen: '2026-09-17'
---

# Senior Software Engineer – Forecasting & Recommendations at Zeta Global

- **Company:** Zeta Global
- **Location:** Bengaluru, India
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-17
- **Apply:** https://job-boards.greenhouse.io/zetaglobal/jobs/6179913004

## Job description

Senior Software Engineer – Forecasting & Recommendations

About the role:

We are hiring a hands-on Senior Software Engineer to build and operate backend services for our Forecasting and Recommendations platforms, with a focus on production-grade AI and data-driven decisioning systems.

This role focus on designing, building, and maintaining high-throughput, low-latency distributed systems that power forecasting, recommendations, and Performance Advisor capabilities at scale. You will work deeply in backend systems, APIs, event-driven services, and cloud infrastructure, while contributing to reliability, observability, and operational excellence.

We are looking for an engineer who can contribute immediately, has strong experience building scalable production systems, and brings sound judgment around developing reliable, maintainable, and high-performance software, including systems that integrate machine-learning and AI capabilities

What You’ll Do :

- Design, build, and operate backend services supporting forecasting, recommendations, and Performance Advisor workflows in production.
- Write production-quality code daily; own significant services and components from design through deployment, support, and incident resolution.
- Build low-latency, high-throughput SaaS services, including APIs, event-driven pipelines, data-processing services, and model-integration workflows.
- Develop and maintain scalable backend components that support AI- and machine-learning-driven product capabilities.
- Collaborate with data science, platform, and product teams to integrate forecasting, recommendation, and AI decisioning capabilities into production systems.
- Work with technologies such as Kafka, Elasticsearch, NoSQL databases, and AWS to build resilient distributed systems.
- Ensure product quality through rigorous code reviews, unit tests, debugging, and continuous improvement.
- Champion observability and reliability through metrics, logging, tracing, alerting, and root-cause analysis.
- Participate in production incident response, retrospectives, and systemic fixes.
- Identify performance, scalability, and reliability risks early and contribute practical solutions.
- Reduce complexity across services, infrastructure, and processes to improve stability and team velocity.
- Collaborate effectively across engineering and product teams in a large, distributed development.

What We’re Looking For :

- 8–12 years of professional software engineering experience building and operating scalable, robust backend systems.
- A strong track record of hands-on ownership of production services, including improvements in performance, reliability, scalability, or cost.
- Strong expertise in distributed systems design, including service boundaries, concurrency, data modeling, failure handling, and scalability tradeoffs.
- Experience developing high-throughput, event-driven systems and backend APIs.
- Experience supporting machine-learning-driven systems, forecasting, recommendations, or similar datadriven applications is strongly preferred.
- Strong hands-on experience with AWS and cloud-native system design and operations.
- Experience with Kafka, Elasticsearch, NoSQL databases such as Aerospike, Thrift, and modern CI/CD pipelines.
- Experience with container-based solutions and microservices architectures.
- Proficiency in one or more backend languages commonly used for large-scale systems, such as Python, Java, Ruby, Go, or Scala.
- Familiarity with modern AI-enabled applications, LLM integrations, or agentic workflows is a plus.
- Strong object-oriented programming, system design, problem-solving, critical-thinking, and communication skills.
- Bachelor’s or master’s degree in computer science, Mathematics, Engineering, or a related field, or equivalent practical experience.

Senior-Level Expectations

In this role, you are expected to:

- Be a strong, hands-on contributor who delivers high-quality software and sets a strong engineering example.
- Take ownership of significant services, components, or features from design through production operation.
- Build a deep understanding of the systems and domains you own.
- Simplify and improve existing systems to increase team velocity, reliability, and maintainability.
- Balance technical, analytical, and product constraints to deliver practical solutions.
- Make sound technical decisions within your domain and raise architectural or operational risks early.
- Mentor and support other engineers through code reviews, design discussions, and collaborative problem solving.
- Ship meaningful services, features, and infrastructure improvements that advance the Performance Advisor platform.

## Why Join This Team

- Build and operate mission-critical systems that power forecasting and recommendations at scale.
- Build and operate mission-critical systems that power forecasting, recommendations, and Performance Advisor capabilities at scale.
- Work on high-throughput distributed systems with meaningful business impact.
- Collaborate with experienced engineers, product leaders, and AI/data teams.
- Work in an environment that values execution, pragmatism, and modern engineering workflows.
- Solve complex backend and systems problems while building skills in cloud-native and AI-powered applications.

Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Zeta Global is a leading AI-powered marketing technology company that enables enterprise brands to acquire, grow, and retain customers through intelligent, data-driven engagement. At the center of its innovation is the Zeta Marketing Platform (ZMP), which unifies customer data, identity, and advanced analytics to transform billions of data signals into actionable marketing intelligence and measurable business outcomes.

Publicly traded on the New York Stock Exchange (NYSE: ZETA), Zeta is redefining modern marketing with Athena by Zeta™, a super intelligent, conversational agent embedded in ZMP that personalizes the marketer’s workspace, surfaces platform generated insights through natural dialogue and recommends next-best actions to help brands accelerate and optimize their marketing outcomes.

## About Zeta Global

## Company Overview
- **One-liner**: Zeta Global is an AI-powered marketing cloud platform that unifies identity, intelligence, and omnichannel activation to help enterprise brands acquire, grow, and retain customers.
- **Entity Type**: Public (NYSE: ZETA)
- **Headquarters**: New York, NY, USA
- **Founded**: 2007
- **Founders**: David A. Steinberg and John Sculley (former Apple CEO and Pepsi President)

## Core Business
- Primary industry/industries: Marketing technology (MarTech), Advertising technology (AdTech), Artificial Intelligence
- Target customers: Enterprise brands and scaled enterprises (defined as customers generating at least $100,000 in trailing twelve-month revenue); over 450 such customers across diverse verticals
- Mission or purpose statement: "Accelerate Brand Growth" by enabling brands to build repeatable and scalable programs that drive higher ROI on marketing investments

## Products & Services
- **Zeta Marketing Platform (ZMP)**: The core omnichannel marketing platform that leverages proprietary AI and trillions of consumer signals. It unifies identity, intelligence, and activation into a single platform, enabling personalized experiences across email, social media, web, SMS, connected TV, video, and more.
- **Athena by Zeta™**: An agentic AI solution that puts AI at the center of every marketing decision, enabling automated workflows, spend optimization, and scaling of impact across the customer journey.
- **Data & Analytics**: A proprietary opt-in database of unique global identifiers, providing deterministic attribution, real-time intent data, and interest/intent audiences for precise targeting and measurable outcomes.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NYSE; market cap fluctuates (latest data not specified in search results)
- **Key Metric**: Over 450 scaled enterprise customers; over 1,700 employees globally (as of investor relations page), with recent headcount exceeding 2,000 (as of life-at-Zeta page)
- **Notable Investors/Partners**: Co-founded by John Sculley (former Apple CEO); recent strategic partnership announced with Palantir (June 2026) to build unified data and AI infrastructure for marketing
- **Growth Signals**: Strategic partnership with Palantir; launch of Athena by Zeta™ for agencies; consistent expansion of enterprise customer base; global office presence across 12+ locations

## Competitive Advantages
- **Proprietary Identity Data**: One of the industry’s largest proprietary opt-in databases, providing a unique foundation for deterministic attribution and real-time intent targeting.
- **Unified Platform**: Combines identity, intelligence, and activation into a single platform, eliminating the need for multiple point solutions and vendor silos—directly addressing a key pain point for CMOs.
- **AI-First Approach**: Leverages advanced AI and agentic AI (Athena) to automate and optimize marketing workflows, making sophisticated marketing simple and scalable.
- **Founding Leadership**: Co-founded by a former Apple CEO, bringing deep industry credibility and strategic vision.

## Strategic Focus
- **AI and Automation**: Deepening investment in agentic AI (Athena by Zeta) to automate marketing decisions and workflows, reducing manual effort for marketers.
- **Partnership Ecosystem**: Expanding strategic partnerships (e.g., Palantir) to build unified data and AI infrastructure, opening new capabilities for enterprise clients.
- **Agency Channel**: Bringing Athena by Zeta to agencies, extending the platform’s reach beyond direct enterprise customers.
- **Global Expansion**: Maintaining and growing a global footprint with offices in the US, India, Europe, and South America to serve multinational clients.

## Why Work Here
- **Culture & Values**: Emphasizes "Achieving the Impossible™" with virtues like "Curiosity Beats Certainty," "Fearless Exploration," "Always Learning," and "Humanize." The culture is described as collaborative, innovative, and supportive of individual growth.
- **Diversity & Inclusion**: Active Employee Resource Groups (ERGs) for LGBTQIA+, women, Hispanic/Latinx, Asian & Pacific Islander, Black community, neurodiverse employees, and sustainability-focused groups.
- **Work Policy**: Offers hybrid and remote work options, with in-office events and virtual engagement. Specific policies vary by role and location.
- **Benefits**: Competitive pay equity, 401k with company match, Employee Stock Purchase Plan, flexible time off, generous parental leave, wellness programs (Caravan app, gym discounts), commuter benefits, and adoption assistance. In the US, includes medical, dental, vision, STD/LTD, life insurance. EMEA offices offer pensions, work-from-home allowances, and lunch vouchers.
- **Career Growth**: Emphasizes "Always Learning" as a core virtue, with opportunities for mentorship, cross-functional collaboration, and internal mobility. Hiring process includes a first chat with Talent, team interviews, and an onboarding program designed for connection.
- **Global Presence**: Opportunity to work in major hubs like New York, San Francisco, Los Angeles, Nashville, London, Paris, Prague, Hyderabad, Bangalore, and more.

## Sources
1. [Zeta Global Official Site](https://zetaglobal.com/)
2. [Zeta Global - Our Story and Mission](https://zetaglobal.com/about/our-story/)
3. [Zeta Global - Benefits and Hiring](https://zetaglobal.com/about/benefits-and-hiring/)
4. [Zeta Global - Investor Relations](https://investors.zetaglobal.com/overview/default.aspx)
5. [Zeta Global - Life at Zeta](https://zetaglobal.com/about/life-at-zeta/)
6. [Zeta Global - Careers Page (Greenhouse)](https://job-boards.greenhouse.io/zetaglobal)

## Other roles at Zeta Global

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- [Manager, Sales Marketing - Programmatic](https://feeny.ai/job/manager-sales-marketing-programmatic-zeta-global-united-states-e1ehzz5z5kb3) — United States
- [Staff Software Engineer](https://feeny.ai/job/staff-software-engineer-zeta-global-bengaluru-vzsgfxaw033r) — Bengaluru, India
- [Senior Software Engineer, Identity](https://feeny.ai/job/senior-software-engineer-identity-zeta-global-united-states-2ascce7jqecn) — United States
- [Senior Software Engineer, Identity](https://feeny.ai/job/senior-software-engineer-identity-zeta-global-san-francisco-dtb661b75w7h) — San Francisco, CA
- [Field Marketing Manager - CRM](https://feeny.ai/job/field-marketing-manager-crm-zeta-global-london-qcwrshynv586) — London, United Kingdom
- [Enterprise Sales - CRM](https://feeny.ai/job/enterprise-sales-crm-zeta-global-london-sksgmnzyh3hh) — London, United Kingdom
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- [Product Marketing Lead - CRM](https://feeny.ai/job/product-marketing-lead-crm-zeta-global-london-y9wgrb367rmt) — London, United Kingdom