---
title: 'Senior Software Engineer, Identity at Attentive'
canonical: 'https://feeny.ai/job/senior-software-engineer-identity-attentive-united-states-18xnqk5rpngh'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Software Engineer, Identity at Attentive

- **Company:** Attentive
- **Location:** United States
- **Posted:** 2026-03-31
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/attentive/jobs/4120606009

## Job description

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in [Deloitte’s Fast 500](https://www.deloitte.com/content/dam/assets-zone3/us/en/docs/services/deloitte-private/2025/us-2024-technology-fast-500-rankings.pdf) (four years running!), [LinkedIn’s Top Startups](https://www.attentive.com/blog/attentive-ranked-8-on-linkedins-2020-top-startups-list-in-the-united-states), [Forbes’ Cloud 100](https://www.forbes.com/lists/cloud100/) (five years running!), [Inc.’s Best Workplaces](https://www.inc.com/best-workplaces/2025), and the [Human Rights Campaign Foundation's Corporate Equality Index](https://www.hrc.org/resources/corporate-equality-index)!

## About the Role

The Identity team owns Attentive's first-party data collection platform: the systems that capture ecommerce and user behavior events from customer storefronts, which form the core data that Attentive's marketing tools are built on. The surface area spans a JavaScript tag embedded on thousands of sites serving millions of consumers daily, Cloudflare Workers handling server-side tracking and edge compute, and backend ingestion services. The team is also heavily leaning into AI to improve the quality and volume of data collected on customer sites, with the goal of evergreen first-party data collection that can automatically measure its own performance, identify improvements, and ship them.

This is a small team (3-4 engineers) with high autonomy and broad ownership. You'll work across the full stack as an AI-first generalist who moves between browser-side code, edge runtimes, and backend services depending on what the problem demands.

This role is remote, based in the United States.

## What You’ll Accomplish

- Own data collection across the full stack. Work across the JS tag, Cloudflare Workers, and Java backend services to deliver reliable first-party data collection at scale.
- Expand what we do at the edge with Cloudflare Workers. Extend our Workers infrastructure beyond server-side tracking and proxy endpoints into tag serving, A/B configuration, and compute for agentic systems and data analysis.
- Build agentic AI systems for data collection quality. Use heuristics and models from the ML team to identify poor data collection for specific customers. Build workflows that automatically diagnose and fix gaps, reducing the manual work that eats up engineering time today.
- Improve the event ingestion pipeline. Strengthen the backend services that receive, validate, and route events from the tag. Make the pipeline more reliable and observable so engineers can trace data from collection through ingestion without guesswork.
- Help lead technical direction on a small, autonomous team. Write proposals, run design reviews, and mentor teammates. With a team this size, your judgment directly shapes what gets built and how.

## Your Expertise

- 6+ years of professional software engineering experience, with a track record of working across multiple layers of a system, not just frontend or backend alone.
- Backend experience building and operating services in Java, Kotlin, or a similar typed language, including API design, data modeling, and testing.
- Comfortable with JavaScript/TypeScript beyond casual use. You can reason about browser runtime behavior, async patterns, and performance in production.
- Experience with edge compute or serverless runtimes (Cloudflare Workers, Lambda@Edge, Fastly), or the ability to ramp quickly.
- You've led projects from scoping through shipping, not just contributed to them.
- Good debugging instincts across service boundaries. You design systems so issues surface clearly rather than hiding.
- Active use of AI-assisted development tools (Claude Code, Cursor, Codex, or similar) in your day-to-day workflow. You've used them to build and ship production features, not just experiment.
- Willingness to work across unfamiliar parts of the stack.

## What We Use

- Our backend is Java / Kotlin / Spring Boot microservices, built with Gradle, coupled with things like DynamoDB, Aurora, AirFlow, Postgres, and Redis, hosted via AWS
- Our infrastructure runs primarily in Kubernetes hosted in AWS’s EKS, using tooling like Istio, Datadog, Terraform, CloudFlare, and Helm
- Our frontend is built with React and TypeScript, and uses best practices like GraphQL, Storybook, Radix UI, Vite, esbuild, and Playwright
- Our automation is driven by custom and open source machine learning models, industry-leading LLMs, lots of data and tech like Python, Metaflow, HuggingFace, PyTorch, TensorFlow, and Pandas

You'll get competitive[perks and benefits](https://www.attentive.com/benefits), from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $170,000 - $205,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location

## #LI-MN1

By applying for this position, your data will be processed as per [Attentive's Privacy Policy](https://drive.google.com/file/d/1RViE_YUnu0ipiJQ9xDpC-iSJ9sYJBbX8/view?usp=sharing). Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about [AWAKE](https://www.attentive.com/awake), Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

## About Attentive

## Company Overview
- **One-liner**: Attentive helps brands create more personal customer experiences through an AI-powered SMS, email, RCS, and push marketing platform.
- **Entity Type**: Private (late-stage venture-backed)
- **Headquarters**: New York, NY, USA (with offices in San Francisco, London, and Sydney)
- **Founded**: 2016 (founded as Franklin Mobile)
- **Founders**: Not publicly listed in provided materials

## Core Business
- **Primary industry**: Marketing technology (SMS, email, push, RCS)
- **Target customers**: B2B – e-commerce brands ranging from startups to global enterprises
- **Mission/purpose**: “Marketing made personal” – create timely, relevant, and real connections between brands and customers across channels

## Products & Services
- **SMS Marketing**: AI-driven text message campaigns with personalization and compliance built in.
- **Email Marketing**: Integrated email campaigns powered by customer signals and a single customer ID.
- **Push Notifications**: Timely, targeted push messages to re-engage users.
- **RCS (Rich Communication Services)**: Next-generation messaging with rich media and interactivity.
- **AI Journeys & AI Pro**: Agentic AI tools that turn customer signals into automated, multi-channel journeys.
- **Single Customer ID**: Unifies customer data across channels for consistent, personalized messaging.
- **Omnichannel Platform**: Plan, send, and measure across SMS, email, push, and RCS in one place.
- **100+ Integrations**: Connects with major e-commerce and CRM platforms.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (achieved unicorn status in 2021)
- **Key Metric**: Annual Recurring Revenue (ARR) surpassed **$500M** in 2024
- **Notable Investors/Partners**: Not specified in provided materials (known investors from external reports include Sequoia Capital and IVP)
- **Growth Signals**: 
  - 1,000+ employees worldwide
  - Offices in 4 cities (NYC, San Francisco, London, Sydney)
  - Named to **2025 Forbes Cloud 100**
  - Recognized as **America’s Greatest Workplaces for Diversity 2024**
  - Achieved **HRC Corporate Equality Index 2026**
  - **Best generative AI platform** award

## Competitive Advantages
- **AI-powered personalization**: Real-time signal processing for individualized messaging.
- **Single Customer ID**: Unified view of each customer across channels.
- **Built-in compliance**: Tools designed to protect against risk (e.g., TCPA, GDPR).
- **100+ integrations**: Seamless connection with existing tech stacks.
- **Hands-on support**: Dedicated team to help launch, optimize, and grow.
- **Global reach**: Active in 20+ countries.

## Strategic Focus
- **Expanding AI capabilities**: Continued investment in AI Journeys, AI Pro, and agentic AI.
- **Omnichannel depth**: RCS and push as new channels alongside core SMS/email.
- **International growth**: Offices in London and Sydney to serve global brands.
- **Product innovation**: Turning customer signals into smarter, automated marketing decisions.

## Why Work Here
- **Hybrid work model**: Offices in NYC, San Francisco, London, and Sydney; some teams (especially Engineering and Product) work best with more in-person time.
- **Culture & belonging**: Employee Resource Groups (e.g., AWAKE) foster connection and inclusion.
- **Recognition**: Great Place to Work (2025), Forbes Cloud 100, Campaign’s UK Best Places to Work.
- **Benefits**: Medical/dental/vision insurance, generous PTO, parental leave, company equity, remote work & wellness benefits.
- **Engineering impact**: “Build the systems and tools that power billions of messages every month” – solving meaningful technical challenges at scale.
- **Core values**: Innovation, collaboration, personalization, and inclusion.

## Sources
1. [attentive.com/about](https://www.attentive.com/about)
2. [attentive.com/careers](https://www.attentive.com/careers)
3. [attentive.com](https://www.attentive.com/)
4. [linkedin.com/company/attentivehq](https://www.linkedin.com/company/attentivehq)
5. [job-boards.greenhouse.io/attentive](http://job-boards.greenhouse.io/attentive)

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