---
title: 'Senior Software Engineer II, Segmentation at LG Ad Solutions'
canonical: 'https://feeny.ai/job/senior-software-engineer-ii-segmentation-lg-ad-solutions-new-york-t97zs7x2hy2g'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Software Engineer II, Segmentation at LG Ad Solutions

- **Company:** LG Ad Solutions
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/lgads/32af915a-3890-4d56-a3ed-59b2632ce316

## Job description

WE REQUIRE PEOPLE TO BE ON-SITE, 4 DAYS/WEEK AT OUR NYC OR DENVER OFFICE AND ARE UNABLE TO OFFER RELOCATION SUPPORT.

## LG AD SOLUTIONS

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

## THE OPPORTUNITY:

We are looking for a Senior Software Engineer II to join our dynamic engineering team in either our NYC or Denver offices. This role will focus on building and optimizing large-scale ad serving, measurement, and targeting systems that drive over $500M in revenue. Specifically, you'll be working on tools used by our clients to develop their customer segmentation strategies. You'll be part of a collaborative environment that leverages data engineering and distributed systems to power LG Ad Solutions' global CTV advertising platform.

This is more than just a coding role. You will work closely with Product, Operations, and other Engineering teams to design, implement, and deploy scalable solutions across our ad tech stack. This role will also entail collaboration with our developer teams in India. This is a hands-on role that provides opportunities to lead impactful projects, mentor peers, and work with cutting-edge technologies in a fast-paced, data-driven environment.

## RESPONSIBILITIES:

- Design, develop, and deploy scalable ad serving and measurement systems supporting large data volumes and high throughput.
- Implement and optimize big data applications for performance, reliability, and cost-efficiency.
- Drive end-to-end ownership of projects from requirement gathering and design through delivery, monitoring, and maintenance.
- Lead and mentor junior engineers, fostering growth and innovation through code reviews, design guidance, and continuous learning.
- Champion best engineering practices and promote a culture of quality, operational excellence, and accountability within the team.
- Collaborate cross-functionally with Product, Operations, and other Engineering teams to align on requirements and delivery timelines.
- Work on integrations with internal and external platforms to enhance targeting and measurement capabilities.
- Contribute to system architecture design, long-term technical vision, and roadmap planning.

## REQUIREMENTS:

- Bachelor's or Master's degree or relevant experience in Computer Science, Engineering, or a related field.
- 5+ years of experience developing and maintaining large-scale, high-quality software systems.
- Proficiency in one or more programming languages such as Scala, Go, Python, C++, or JavaScript, along with a strong knowledge of fundamental Computer Science concepts.
- Experience working with technologies like Spark/Databricks, MySQL, Redis/ElastiCache, ReactJS, Kubernetes, and AWS.
- Ability to independently understand, contribute to, and refactor large codebases.
- Strong understanding of data structures, algorithms, and system design.
- Collaborate closely with engineering teams in India to deliver high-quality solutions, share technical knowledge, and drive successful project execution.

Preferred:

- Prior experience scaling distributed computing and big data systems.
- Proven track record of technical leadership in complex projects.
- Experience working in a distributed global team environment and mentoring junior engineers.

LG Ad Solutions provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@lgads.tv to let us know the nature of your request.

Application Deadline: September 30, 2026

## Compensation & Benefits

- Tier 1* (San Francisco Bay Area, New York City Tri-State Area, Los Angeles Metro Area, and Seattle Metro Area)$185,000 - $240,000/year
- Tier 2* (all other U.S. Locations outside of Tier 1) $162,000 – $210,000/yr
- Offers Bonus
- Benefits & Perks: 100% employer-paid medical, dental, and vision coverage for employees and eligible dependents. Company-paid life and AD&D, STD and LTD insurance, plus optional supplemental coverage. 401(k) with company match. Flexible Time Off (FTO). Paid parental leave.

*Certain markets, including the San Francisco Bay Area, New York City Tri-State Area, Los Angeles Metro Area, and Seattle Metro Area, are aligned to Tier 1 compensation bands. All other U.S. locations -including Denver - are aligned to Tier 2 compensation bands. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience.

## About LG Ad Solutions

## Company Overview
- **One-liner**: LG Ad Solutions is an advanced advertising platform that powers connected TV and cross-screen campaigns, helping brands engage audiences through deterministic Smart TV data and AI.
- **Entity Type**: Private (total funding: $5.9M from venture rounds; last round 2017)
- **Headquarters**: Mountain View, California, United States
- **Founded**: 2013
- **Founders**: Not publicly available (leadership team includes CEO Michael Hudes, but founder info is not disclosed)

## Core Business
- **Industry**: Advertising Services / Connected TV (CTV) / Cross-screen Advertising
- **Target Customers**: B2B – brands, advertisers, agencies, and media buyers
- **Mission/Purpose**: “Making Connected TV Ads Smarter” – helping advertisers maximize return on ad spend by delivering unduplicated reach across a fragmented TV landscape.

## Products & Services
- **LG Ad Solutions Platform**: An AI-powered advertising platform that offers one-stop planning, activation, and measurement across connected TVs, digital video, and social media. Includes:
  - **Data**: Deterministic automatic content recognition (ACR) data from LG Smart TVs, combined with first-party and partner data for precise audience targeting.
  - **Media**: Access to premium LG CTV inventory (tens of millions of smart TVs globally) and cross-device reach.
  - **Outcomes**: KPI-driven measurement and business outcome reporting to demonstrate ad effectiveness.

## Market Standing
- **Valuation**: Not publicly available
- **Key Financial Metrics**: Estimated annual revenue of $10M (LinkedIn estimate; not officially confirmed). Total funding: $5.9M (Convertible Note $300K in 2014, Venture Round $5.6M in 2016).
- **Notable Investors/Partners**: LG (parent company ecosystem); partnership data from Samsung Ads, Roku, VideoAmp, MediaMint, etc. (talent sources indicate industry relationships).
- **Growth Signals**:
  - Headcount growth: +10.6% YoY (388 employees, up 46 people)
  - 31 active job postings; job postings increased 210% year-over-year
  - Operating in 10 countries (U.S., India, U.K., Canada, Australia, Brazil, South Korea, etc.)
  - Recent hires from Amazon, Roku, Samsung Ads, VideoAmp, Samba TV – strong talent inflow from CTV competitors.

## Competitive Advantages
- **Proprietary Data**: Deterministic ACR data from millions of LG Smart TVs provides a unique, privacy-compliant audience signal that cannot be replicated.
- **Exclusive CTV Inventory**: Direct access to LG’s smart TV inventory gives advertisers unduplicated reach and a premium ad environment.
- **Cross-Screen Unity**: One platform for planning, activation, and measurement across CTV, digital, and social – reducing fragmentation for advertisers.
- **Scale & Global Footprint**: Over 200 million LG Smart TVs worldwide (stated on website), with offices in major markets.

## Strategic Focus
- **AI & Data Platform**: Invest in Video AI and machine learning to improve audience targeting, in-flight optimization, and attribution.
- **Multi-Channel Expansion**: Extend capabilities beyond CTV into digital video and social to become a comprehensive cross-screen hub.
- **Advertiser Tools**: Enhance self-service features, outcome-based buying, and measurement to compete with larger ad platforms.

## Why Work Here
- **Culture & Values**: Emphasizes “We Are One Team,” transparency, accountability, innovation, and a bias for action. Reviews (3.0/5.0 on LinkedIn) cite average culture (2.7) and career development (2.8), but compensation is rated 3.6.
- **Location & Flexibility**: Headquarters in Mountain View, CA; offices in New York, London, Sydney, São Paulo, and others. Hybrid/remote policy not clearly stated.
- **Engineering & Data Focus**: Deep roles for data engineers, ML engineers, platform engineers, and data analytics leads. The stack involves big data, ACR, and AI.
- **Industry Impact**: Work at the forefront of the CTV revolution, competing/partnering with industry giants (Roku, Samsung Ads, Amazon). Opportunity to shape the future of TV advertising.

## Sources
1. [lgads.tv](https://lgads.tv/)
2. [lgads.tv/careers](https://lgads.tv/careers/)
3. [lgads.tv/company](https://lgads.tv/company/)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/lgads)

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