---
title: 'Senior Software Engineer, Infrastructure at Nectar'
canonical: 'https://feeny.ai/job/senior-software-engineer-infrastructure-nectar-palo-alto-j7g7bwyts7zz'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Software Engineer, Infrastructure at Nectar

- **Company:** Nectar
- **Location:** Palo Alto, CA
- **Compensation:** $200k–$300k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-23
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/nectar-social/15c13af5-b0bc-4144-aa67-42f1e2cbc8f4

## Job description

## ABOUT US

We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.

At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.

Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.

## THE ROLE

We're looking for a Senior Software Engineer, Infrastructure to own the reliability, scalability, and operational excellence of the production systems that power Nectar's platform. We run high-volume data ingestion pipelines and real-time AI agents on top of a fast-growing customer base, and we need a seasoned SRE to help us scale these systems safely and keep them running flawlessly.

As one of our first dedicated SREs, you'll have outsized impact and ownership. You'll define how we measure, operate, and harden our infrastructure -- establishing the reliability foundations that the rest of the engineering team builds on as we scale.

## WHAT YOU'LL BE DOING

- Own the reliability and scalability of our production systems as they handle rapidly growing volumes of social data and real-time AI workloads
- Define and drive SLOs, SLIs, and error budgets, and build the observability, alerting, and on-call practices to support them
- Lead incident response and blameless postmortems, then turn what we learn into systemic improvements that prevent recurrence
- Improve performance, cost efficiency, and capacity planning across our cloud infrastructure as the platform scales
- Harden our infrastructure-as-code, deployment, and CI/CD pipelines for resilience and repeatability
- Partner with engineering teams to embed reliability into system design and raise the operational bar across the org

## WHAT WE'RE LOOKING FOR

- 5+ years of experience operating production systems as an SRE, infrastructure, or platform engineer
- Experience scaling databases, data infrastructure, or complex production platforms under significant load
- Hands-on expertise with cloud infrastructure (AWS or similar) and infrastructure-as-code tooling
- Solid programming skills for building automation, tooling, and operational services
- Comfortable operating in fast-moving startup environments with high ownership and autonomy
- A reliability-first mindset balanced with pragmatism about velocity and cost

## BONUS POINTS

- Experience standing up or maturing an SRE practice at an early-stage or rapidly scaling company
- Familiarity with our tech stack: AWS, Pulumi, Postgres, ClickHouse, Turbopuffer, or Temporal
- Background in capacity planning, performance engineering, or cost optimization at scale

## WHAT WE OFFER

- Competitive compensation and early equity
- Health, vision, and dental benefits + 401(k) match
- Hybrid work schedule (4 days in office) with 3 flex remote days per quarter (available after 3 months)
- Comprehensive stipends: $1,000/month housing stipend for living near the office, $50/month mobile stipend, $50/month internet stipend for remote employees, and commuter benefits (train stipend or Palo Alto parking permit reimbursement)
- Free lunch in the heart of University Ave. in Palo Alto

## About Nectar

## Company Overview
- **One-liner**: Nectar builds an AI-powered social operating system that automates community management, social listening, and commerce – turning organic social engagement into measurable revenue.
- **Entity Type**: Private (Startup) – Latest round: $30M Series A (May 2026, per PitchBook); prior seed rounds totaling $12.6M (led by Google Ventures and True Ventures).
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2023
- **Founders**: Misbah Uraizee (CEO) and Farah Uraizee (CTO)

## Core Business
- **Primary industries**: Social Commerce, Marketing Technology (MarTech), Artificial Intelligence / Agentic Automation
- **Target customers**: B2B – disruptor brands and enterprise ecommerce/retail companies (e.g., e.l.f. Beauty, Liquid Death)
- **Mission/purpose**: To bridge community engagement with revenue, enabling brands to scale authentic relationships through AI agents.

## Products & Services
- **Nectar AI Agents**: Autonomous agents that engage one-on-one across social channels (DMs, comments, threads, stories) – handling replies, product recommendations, giveaways, and opt-ins.
- **Social Listening & Intelligence**: Cross-platform listening that captures 100% of brand chatter (including untagged mentions, video frames, audio) and surfaces trends, sentiment, and buying signals 48 hours faster than legacy tools.
- **Content Intelligence**: Post-level performance analytics, competitive benchmarking, and earned media value (EMV) tracking – all in one dashboard.
- **Influencer & Creator Management**: AI-powered scoring to identify rising creators, track competitor wins, and manage influencer outreach.
- **CRM & Revenue Attribution**: Closed-loop attribution that ties social conversations to sales, LTV, and customer journeys – integrates with Klaviyo, Attentive, and downstream retargeting platforms.
- **Brand Voice Studio**: Customizable tone calibration, approval workflows, and brand-safety guardrails to keep AI interactions on-brand.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metrics**:
  - Total funding: $30M (Series A, May 2026) + $12.6M (prior seed rounds)
  - Attributed $100M in revenue across customer conversations (Menlo Ventures, 2026)
  - 10M+ autonomous conversations per week (up 5x in three months)
  - 50M users engaged across customer brands
- **Notable Investors/Partners**: Google Ventures, True Ventures, Menlo Ventures (led Series A); official data partnerships with Meta, TikTok, LinkedIn, Reddit, X.
- **Growth Signals**:
  - Headcount grew 185.7% YoY (52 employees as of mid-2026)
  - Operating in 6 countries (US, Pakistan, UK, Philippines, Bosnia & Herzegovina, Ukraine)
  - 22 active job postings (up 1000% YoY)
  - Customers include e.l.f. Beauty, Liquid Death – fast-growing disruptor brands

## Competitive Advantages
- **Ex-Meta/Instagram/Twitter founding team** who understand social platforms from the inside.
- **Official API partnerships** with major social networks – enabling real-time access to all conversations, not just tagged mentions.
- **Closed-loop revenue attribution** – a unique ability to tie social interactions directly to purchases, differentiating from pure listening or engagement tools.
- **Brand voice control** with human-in-the-loop validation, ensuring AI agents sound exactly like the brand’s best community manager.

## Strategic Focus
- **Scale autonomous community management** – moving from manual moderation to AI-driven, real-time engagement across all channels.
- **Expand enterprise adoption** – targeting large ecommerce and retail brands with SOC 2 Type II compliance, SSO, and role-based access.
- **Deepen integrations** – with CRM, email/SMS marketing (Klaviyo, Attentive), and analytics platforms to close the loop from social signal to purchase.
- **Continue building the "agentic marketing system"** – collapsing the traditional stack of social intelligence, community, influencer, CX, and analytics into one platform.

## Why Work Here
- **Hyper-growth environment**: 185% headcount growth YoY, fresh Series A funding, and a product already at meaningful scale (10M+ conversations/week).
- **Remote-first culture**: Team spans 6 countries (US, Pakistan, UK, Philippines, Bosnia & Herzegovina, Ukraine); strong remote collaboration practices.
- **Engineering-led DNA**: 33% of employees are in technical roles; founders are former Meta/Instagram engineers.
- **Early-stage impact**: Opportunity to shape product and culture from the ground up – 22 open roles across engineering, sales, marketing, and design.
- **Notable perks**: SOC 2 Type II compliance from day one, premium support, and a "brand voice studio" that gives engineers a direct line to customer experience.
- **Career growth**: Fast promotion cycles typical of high-growth startups; alumni have gone to Amazon, True Ventures, and other top tech companies.

## Sources
1. [nectarsocial.com](https://www.nectarsocial.com/)
2. [linkedin.com/company/nectar-ai](https://www.linkedin.com/company/nectar-ai)
3. [pitchbook.com/profiles/company/538850-89](https://pitchbook.com/profiles/company/538850-89)
4. [menlovc.com/perspective/nectar-social-rewriting-the-modern-marketing-playbook](https://menlovc.com/perspective/nectar-social-rewriting-the-modern-marketing-playbook/)
5. [jobs.ashbyhq.com/nectar-social](https://jobs.ashbyhq.com/nectar-social)

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