---
title: 'Senior Software Engineer, Placer Intelligence at Placer.ai'
canonical: 'https://feeny.ai/job/senior-software-engineer-placer-intelligence-placer-ai-united-states-arc53x8q6ent'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Software Engineer, Placer Intelligence at Placer.ai

- **Company:** Placer.ai
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-15
- **Apply:** https://placer.ai/company/we-are-hiring/?gh_jid=8009196003

## Job description

## ABOUT PLACER.AI:

Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.

What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.

Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.

Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

## SUMMARY:

We are seeking an experienced Software Engineer,  with deep GenAI expertise to lead our AI product solutions and development efforts. In this role, you will be responsible for driving the technical vision and architecture of our AI-powered location intelligence platform, building production-ready solutions that transform how businesses understand and leverage location data. You will oversee the full-stack development of our conversational AI system, from LLM integration and agentic workflows to real-time streaming interfaces, while establishing the technical foundation for our next-generation business intelligence tools. If you are a technical leader with 10+ years of software development experience, proven success in production GenAI environments, and a passion for building scalable AI platforms that deliver measurable business impact, we want to hear from you.

## RESPONSIBILITIES:

- Work closely with product, design, and customers. Bring an engineer's view of what to build and how, not just take tickets.
- Turn vague requirements into clear technical plans, and adjust as you learn.
- Design, build, and ship production features across the full stack: APIs, data models, services, and UI.
- Make architecture decisions that balance speed now against maintainability later.
- Build AI-powered capabilities into the product: LLM features, retrieval, agents, and tool-calling flows (including MCP), with scoped permissions and failure recovery.
- Build evals from real user questions so every prompt or model change is measured before it ships.
- Protect AI features against prompt injection, personal-data leaks, and made-up answers.
- Keep production healthy: monitoring and tracing (including AI cost and latency), debugging from real traces, and fixing what breaks.
- Use AI coding tools (Claude Code, Cursor, or similar) as a core part of how you work, and own the quality, tests, and reliability of what ships.
- Raise the engineering bar through code review, sharing what works with AI tools, and improving the team's workflow.

## REQUIREMENTS:

- 10+ years of software engineering, shipping customer-facing products in production.
- Strong full-stack fundamentals: Python (FastAPI or similar), React and TypeScript, relational databases and SQL, and shipping containerized services to the cloud.
- Strong system design: data modeling, API design, and production systems that stay reliable, fast, and secure as they grow. You can explain the trade-offs behind your choices.
- Hands-on experience shipping LLM-powered features: context engineering (prompts, retrieval, tools, memory), evals, handling model failures, and AI system architecture.
- An AI-native workflow: you plan before prompting, work in small reviewable steps, give your agents good context, use tests as the safety net, and can tell when their output is wrong.
- Strong product sense: you understand the user's problem, care about the experience, and push back when something doesn't feel right.
- High EQ: you listen well, read what stakeholders really need, and can disagree while keeping trust.
- Clear communicator with both technical and non-technical people.
- Comfortable with ambiguity: you work independently and know when to ask for help.

## NICE TO HAVES:

- Demonstrated use of AI tools to work more efficiently—whether professionally or personally—and a curiosity for finding new ways to apply them.
- Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output.

WHY JOIN PLACER.AI?

- Join a rocketship! We are pioneers of a new market that we are creating
- Take a central and critical role at Placer.ai
- Work with, and learn from, top-notch talent
- Competitive salary
- Excellent benefits
- Fully remote

The U.S. annualized pay range for this position is $160,000 - $190,000 USD. In addition, certain roles have the opportunity to earn sales-based commissions. Base pay offered within the stated range may vary depending on multiple individualized factors, including job-related skills, professional experience, education and licenses (if applicable), work location and compensation market data.

Base pay is just a part of our total rewards program. Placer provides medical, dental and vision coverage as well as flexible time off, 401K and equity awards for certain roles.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

## NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER

- [About Placer.ai](https://www.youtube.com/watch?v=hCwJVdKq-mo&list=PLVpWfXWcX_ax43WxXX-BII6Ndg8vQ5ced&index=1)
- https://techcrunch.com/2022/01/12/placer-ai-a-location-analytics-startup-finds-100m-at-a-1b-valuation/
- See our data in action at [The Anchor](https://www.placer.ai/anchor)
- [Placer.ai in the news](https://www.placer.ai/resources/press/)
- [Video: About Placer for Commercial Real Estate](https://www.youtube.com/watch?v=hCwJVdKq-mo)

Placer.ai is committed to maintaining a [drug-free workplace](http://www.placer.ai/company/we-are-hiring/drug-policy) and promoting a safe, healthy working environment for all employees.

Placer.ai is an equal opportunity employer and has a global remote workforce. Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.

## About Placer.ai

## Company Overview
- **One-liner**: Placer.ai provides location intelligence and foot traffic data software that helps businesses in retail, real estate, hospitality, and civic sectors understand offline visitation patterns and consumer behavior.
- **Entity Type**: Private (funding stage: Venture-backed, $301M total funding)
- **Headquarters**: Santa Cruz, California, United States
- **Founded**: 2018
- **Founders**: Noam Ben-Zvi (CEO), Zohar Bar-Yehuda (Data Scientist), Oded Fossfeld (CTO), Ofir Lemel (CPO)

## Core Business
- **Primary industries**: Location analytics, foot traffic data, market intelligence, commercial real estate, retail, hospitality, CPG, economic development
- **Target customers**: B2B – commercial real estate firms, retailers, restaurants, entertainment venues, CPG brands, healthcare organizations, financial institutions, civic/government entities
- **Mission / purpose**: “Making Sense of the Physical World” – empowering organizations to understand what’s really happening in physical locations and optimize decision-making.

## Products & Services
- **Placer.ai Platform**: A SaaS-based location analytics dashboard offering property-level reports, audience insights, trade area analysis, demographic and psychographic data, crime trends, planned development, and competitive benchmarking.
- **API (Placer API / PAPI)**: Programmatic access to foot traffic and location data for integration into custom tech stacks and analytics workflows.
- **Feeds**: Automated data exports for enterprise clients needing recurring, structured location data.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric**: $100M ARR (achieved in 2024) [placer.ai about page](https://www.placer.ai/company/about-us)
- **Total Funding**: $301M across 8 rounds, including a $75M venture round in July 2024 and a $12M Series A in 2020 [LinkedIn](https://www.linkedin.com/company/placer)
- **Notable Investors**: Not publicly listed by name; institutional venture capital firms participated in all rounds.
- **Growth Signals**: Over 4,000 customers; expanded data layers beyond foot traffic (crime, development, demographics); operates in 27 countries and employs 544 people; 16 active job postings with a quarterly increase of 6.7% [LinkedIn](https://www.linkedin.com/company/placer)

## Competitive Advantages
- Proprietary, privacy-preserving data panel with claimed +92% accuracy
- High-cardinality categorization across hundreds of property types and venues
- Near-real time visitation tracking and historical trend analysis
- Broadest industry coverage (retail, CRE, healthcare, finance, civic, entertainment, CPG)
- Strong talent pool from elite Israeli intelligence units (Unit 8200) and top tech companies (Similarweb, CoStar, Salesforce)

## Strategic Focus
- Deepening data layers beyond foot traffic (crime, climate, development, consumer expenditure)
- Expanding into new verticals such as healthcare, finance, and civic planning
- Building GenAI solutions (e.g., Principal Engineer, GenAI Solutions role) to accelerate insight generation
- Continuing to scale self-service platform while serving enterprise clients with custom API and feed integrations

## Why Work Here
- **Culture**: Described as “work with the best in the industry, solve complicated problems, and have fun” [careers page](https://www.placer.ai/company/career). LinkedIn rating: 3.6/5 (238 reviews). Work-Life Balance 3.7, Compensation 3.6, Culture 3.4, Career 3.3.
- **Remote/Hybrid**: Office-first presence in Santa Cruz, Los Altos, Covina (California) and Tel Aviv (Israel). No explicit remote-first policy; many roles likely require some office presence.
- **Engineering & Data Science**: Heavy investment in big data, GenAI, and location intelligence; tech stack includes Python, PostgreSQL, Snowflake, Kubernetes, React, Scala, among others. Talent sourced from elite military tech units and companies like Similarweb, CARTO, and Gong.
- **Benefits**: Healthcare coverage with network rates mentioned; standard startup perks for US and Israel offices.

## Sources
1. [Placer.ai – Company Overview](https://www.placer.ai/)
2. [Placer.ai – About Us / Mission](https://www.placer.ai/company/about-us)
3. [Placer.ai – Careers](https://www.placer.ai/company/career)
4. [Placer.ai – LinkedIn Profile](https://www.linkedin.com/company/placer)

## Other roles at Placer.ai

- [Senior Finance Manager](https://feeny.ai/job/senior-finance-manager-placer-ai-colombia-wgsyvrgecykm) — Colombia
- [Founding Engineer, Consumer Apps](https://feeny.ai/job/founding-engineer-consumer-apps-placer-ai-austin-ts71h305tqds) — Austin, TX
- [VP, Revenue Marketing](https://feeny.ai/job/vp-revenue-marketing-placer-ai-united-states-trgmx7vw8m44) — United States
- [Senior AI Software Engineer](https://feeny.ai/job/senior-ai-software-engineer-placer-ai-united-states-wtzx8pgs3g21) — United States
- [Director, Marketing Operations](https://feeny.ai/job/director-marketing-operations-placer-ai-united-states-cpbr693zj02z) — United States
- [Senior Analytics Engineer- Custom Feeds](https://feeny.ai/job/senior-analytics-engineer-custom-feeds-placer-ai-ramat-gan-e7h8mth0hfzg) — Ramat Gan
- [Big Data Engineer](https://feeny.ai/job/big-data-engineer-placer-ai-ramat-gan-e4yq58hffn3h) — Ramat Gan, Israel
- [Senior Backend Engineer- Data Platform](https://feeny.ai/job/senior-backend-engineer-data-platform-placer-ai-ramat-gan-t9cz2jvf0gy5) — Ramat Gan, Israel
- [Backend Engineer - Mobile Platform](https://feeny.ai/job/backend-engineer-mobile-platform-placer-ai-ramat-gan-ygaf8ar82n8h) — Ramat Gan, Israel
- [Account Manager](https://feeny.ai/job/account-manager-placer-ai-united-states-4xkgq3gkq4yv) — United States