--- title: 'Senior Software Engineer at SALT XC' canonical: 'https://feeny.ai/job/senior-software-engineer-salt-xc-toronto-at6ea1p7b62e' type: 'job' last_seen: '2026-10-19' --- # Senior Software Engineer at SALT XC - **Company:** SALT XC - **Location:** Toronto, Canada - **Posted:** 2026-10-02 - **Last confirmed live:** 2026-10-19 - **Apply:** https://job-boards.greenhouse.io/saltxc/jobs/5254213007 ## Job description ## ROLE: SENIOR SOFTWARE ENGINEER ## TEAM: PRODUCT ## LOCATION: TORONTO (HYBRID) ## COMPANY OVERVIEW Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results. We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients. ## ROLE OVERVIEW Join us as a Senior Software Engineer building the next generation of AI products. This is a hands-on senior software development role: you'll spend roughly 80% of your time designing, building, and shipping full-stack product features and backend services, working with the latest AI, cloud, and developer technologies to deliver solutions used across the organization. The remaining ~20% is platform work — keeping the cloud environments, data pipelines, and deployment tooling behind our AI products reliable and secure. Working closely with product and engineering, you will own features end to end — from technical design through release and iteration — while contributing to the CI/CD, infrastructure, and security practices that keep our AI platforms running well. ## CORE RESPONSIBILITIES Software Engineering - Build full-stack applications: Design, develop, and maintain Python & Node.js backend services and modern React frontends, delivering reliable APIs and intuitive user experiences. - Own delivery end to end: Translate business requirements into technical solutions, leading features through design, implementation, testing, deployment, and iteration. - Develop integrations: Connect products with social media platforms, enterprise systems, external APIs, and Model Context Protocol (MCP) servers, handling authentication, data synchronization, and failures reliably. - Shape technical architecture: Make thoughtful decisions about application structure, data models, performance, and scalability, balancing delivery needs with long-term maintainability. - Raise engineering quality: Write clean, well-tested code, lead constructive code reviews, mentor developers, and improve engineering practices. - Automation and Productivity: Use AI agents and tooling to build a robust, highly productive and fast paced engineering environment. - Build for production: Embed security, monitoring, and observability into applications; troubleshoot issues and improve reliability and performance. - Collaborate across teams: Work closely with product, design, and engineering to clarify requirements, identify risks, and deliver practical solutions. Platform & DevOps - Maintain efficient cloud infrastructure and development environments. - Build and maintain data pipelines supporting AI products. - Improve platform reliability, monitoring, logging, and performance. - Ensure data quality, governance, and secure data handling. - Implement secure deployment practices, CI/CD, and automated quality gates. - Support dependency management, vulnerability remediation, and security testing. - Ensure products follow secure coding standards and compliance requirements. ## WHAT SUCCESS LOOKS LIKE - High-quality product features delivered on schedule. - Reliable data pipelines powering AI products. - Highly available and scalable cloud infrastructure. - Secure applications with vulnerabilities identified and remediated early. - Strong collaboration across engineering, product, and security teams. - Well-documented systems that are easy to maintain and scale. ## EXPERIENCE & SKILLS - BSc or Bachelor's degree in Computer Science, Statistics, Software Engineering, or a related technical field. - 6+ years of professional software development experience, including backend and full-stack delivery. - Working familiarity with Google Cloud Platform (GCP), CI/CD pipelines (GitHub Actions, Cloud Build), Docker, and cloud infrastructure management. - Working knowledge of application security, including secure coding, IAM, OAuth/SSO, secrets management, vulnerability remediation, and security best practices. - Experience developing full-stack applications and APIs using modern technologies. - Strong problem-solving and troubleshooting skills, including the ability to support production environments and improve application reliability. - Excellent communication and collaboration skills, with the ability to work effectively across product, engineering, infrastructure, and security teams in an Agile environment. - Experience with TypeScript, React, Tailwind, and Node.js. - Experience with untyped languages such as Python for backend development, along with relevant data management libraries. - Familiarity with production application deployment and maintenance on AWS and/or Google Cloud. - Familiarity with data orchestration and pipeline management. - Experience with SQL and NoSQL based systems. - Demonstrated experience owning and delivering projects end to end. ## NICE TO HAVE - Experience integrating APIs, building automation workflows (e.g., n8n), and working with AI/LLM platforms such as Gemini, Vertex AI, OpenAI, or Claude. - Familiarity with UX flows and writing specs/SOPs. - Exposure to automation or agentic workflows. - Hands-on experience with AI, LLM, and RAG-based systems. - ‘Big Tech’ or large-scale product engineering experience. ## PERKS & BENEFITS THAT SET US APART We don’t just talk about balance, growth, and culture, we build for it: - Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns - Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off. - Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development. - Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad. - Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options. - Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts. ## WHAT WE STAND FOR - Salt of the Earth: We lead with humility, honesty, and heart—always. - Do What’s Right: No shortcuts. We choose integrity over ease, every time. - Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey. - Make Things Better: We’re solution-seekers, always pushing for smarter ways forward. - Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact. The anticipated annual base salary range for this position is $135,000–$165,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program. Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. ## About SALT XC ## Company Overview - **One-liner**: SALT XC is a North American full-service marketing and commerce agency that combines proprietary tech products to create connected consumer experiences through creative, digital, and media innovation. - **Entity Type**: Private (Privately Held) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: 2019 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Advertising Services / Marketing & Commerce - **Target customers**: B2B (enterprise brands), with a focus on consumer-facing companies seeking integrated online and offline experiences. - **Mission or purpose statement**: The agency’s philosophy is “Experiential Commerce™” – designing better consumer experiences that earn attention and drive action. ## Products & Services - **Experiential Commerce™ Framework**: A proprietary methodology that connects online and offline consumer journeys through data, media, and memorable moments. - **Proprietary Tech Products**: A suite of technology tools (e.g., using a tech stack that includes Google Analytics, Asana, Sprinklr, Tableau, Webflow, React, etc.) to move faster, enhance value, and increase performance. - **Specialist Teams**: Collaborative mix of practice areas – Creative, Digital, Media, Connections, The Kitchen (content/production), Account Management, and Creator Marketing. - **Key Services**: Integrated marketing, media activation, experiential marketing, influencer marketing, social media management, creative development, and digital strategy. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Annual Revenue – USD $12.2 million (estimated, as of latest data) - **Notable Investors/Partners**: ABB (became shareholder and partner in March 2024) [marketscreener.com]; acquired Brika Incorporated in February 2022. - **Growth Signals**: - Headcount: 284 employees (+24.8% YoY, +70 people) [linkedin.com] - Website traffic: ~26,778 monthly visits (+68.2% monthly, +230.6% yearly) [linkedin.com] - Active job postings: 38 (monthly increase of 58.3%, yearly increase of 660%) [linkedin.com] - LinkedIn followers: 40,024 (+1.7% monthly, +16.4% yearly) [linkedin.com] ## Competitive Advantages - **Experiential Commerce™ focus**: A unique framework that integrates online and offline consumer touchpoints, differentiating from traditional agencies. - **Proprietary tech stack**: Over 130 technologies used (including custom tools) enabling data-driven decision-making and faster campaign execution. - **Integrated specialist teams**: In-house creative, digital, media, and content teams provide seamless cross-channel execution. - **Strong talent pipeline**: Recruits from major brands like RBC, MLSE, Mosaic North America, and Red Bull [linkedin.com]. ## Strategic Focus - **Growth through acquisition**: Acquired Brika (2022) and partnered with ABB (2024) to expand capabilities and shareholder base. - **Expansion of creator and influencer marketing**: Dedicated roles (Director, Manager, Specialist of Creator Marketing) signal a push into this high-growth area. - **Geographic presence**: Operating in Canada (Toronto, Montreal), United States (Chicago, New York), Australia, and Israel, with plans to scale further. ## Why Work Here - **Culture & Ratings**: Employer rating 3.9/5.0 (52 reviews) with strong scores for Culture (4.0) and Career (3.9) [linkedin.com]; work-life balance rated 3.1. - **Perks & Benefits** (from Built In profile) [builtin.com]: - Generous PTO, paid sick days, bereavement leave - Health, dental, and vision insurance - 401(k), disability, life insurance - Generous parental leave - Employee Assistance Program (EAP) - Free snacks and drinks - Wellness initiatives - **Workplace Policy**: In-Office (Toronto, Chicago, Montreal offices) – employees work from physical offices. - **Growth Opportunities**: Rapid hiring (38 open positions as of March 2025), including roles in Creative, Media, Account Management, and Technology. [greenhouse.io] - **Notable Teams**: The agency has a strong marketing (30%) and design (20%) workforce, with opportunities for specialists and directors. ## Sources 1. [saltxc.com](https://www.saltxc.com/) 2. [greenhouse.io](https://boards.greenhouse.io/saltxc) 3. [linkedin.com](https://www.linkedin.com/company/saltxc) 4. [builtin.com](https://builtin.com/company/salt-xc) 5. [marketscreener.com](https://www.marketscreener.com) (referenced in LinkedIn data for ABB partnership) ## Other roles at SALT XC - [Senior Editor](https://feeny.ai/job/senior-editor-salt-xc-toronto-q1y3dqj16h3s) — Toronto, Canada - [Media Coordinator](https://feeny.ai/job/media-coordinator-salt-xc-toronto-pp89gyhcs88m) — Toronto, Canada - [Strategy Director (Contract)](https://feeny.ai/job/strategy-director-contract-salt-xc-chicago-ha7g8c3m1xva) — Chicago, IL - [Benefits, Perks & Leaves Manager](https://feeny.ai/job/benefits-perks-leaves-manager-salt-xc-toronto-f6q1eqxa0zc6) — Toronto, Canada - [Talent Acquisition Partner](https://feeny.ai/job/talent-acquisition-partner-salt-xc-toronto-d2qx6xd7c1jj) — Toronto, Canada - [Insights Analyst, Social Listening](https://feeny.ai/job/insights-analyst-social-listening-salt-xc-toronto-55dd38vcvkwv) — Toronto, Canada - [Account Supervisor](https://feeny.ai/job/account-supervisor-salt-xc-toronto-w080rkdekpme) — Toronto, Canada - [Senior Director, Social and Creative Strategy](https://feeny.ai/job/senior-director-social-and-creative-strategy-salt-xc-toronto-7b0g24fxw5dd) — Toronto, Canada - [Account Director](https://feeny.ai/job/account-director-salt-xc-toronto-rhs8rf2waacz) — Toronto, Canada - [Intermediate Creative Team](https://feeny.ai/job/intermediate-creative-team-salt-xc-toronto-q8fmbftev505) — Toronto, Canada