---
title: 'Senior Software Engineer at Total Expert'
canonical: 'https://feeny.ai/job/senior-software-engineer-total-expert-dallas-j344wsnczr2c'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Software Engineer at Total Expert

- **Company:** Total Expert
- **Location:** Dallas, TX
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-24
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/totalexpert/b87d3e55-05d5-4975-b51b-3aefaada9032

## Job description

Total Expert is the Customer Operating System for financial services. Our purpose-built platform combines a system of context with a system of action that enables humans and AI Assistants to engage in the moments that matter and earn customers for life. Since 2016 Total Expert has enabled more than seven trillion dollars of funded loan volume. In this role you'll be a technical leader on the Customer IQ team, the data intelligence layer that unifies customer data across sources into a complete, actionable view for our lenders and financial institutions. We're looking for a senior-level full-stack engineer who pairs deep judgment with modern AI-assisted development: someone who moves fast with the latest tooling while owning the correctness, coherence, and long-term health of complex data systems. You'll set technical direction for how we build, not just write code.  You can frame ambiguous problems into well-specified work, directing AI tooling with discernment, and being accountable for what ships into a platform where data accuracy is non-negotiable. What you’ll be doing: Set technical direction for Customer IQ features and platform capabilities, using modern AI-assisted tooling to ship at high velocity while owning the judgment over what is correct and production-ready. Reason about complex data flows end to end including ingestion, identity resolution, unification, and downstream consumption, anticipating blast radius and integration failure modes. Lead refactoring and decoupling efforts to migrate legacy components toward microservices, APIs, and modern frameworks during a multi-phase modernization program, extracting and accurately reconstructing business logic. Partner with the Quality Engineer to foster an automation-first approach to verification including automated tests, evaluation, and observability sufficient to keep velocity from turning into entropy as features expand rapidly. Communicate clearly with Product, Support, customers, and Engineering stakeholders, translating between business intent and technical design. What we are looking for: Bachelor's degree in Computer Science, Software Engineering, Information Technology, or a related field. 8+ years of professional software engineering experience in a team-based environment. Strong computer science fundamentals (data representation, data structures, algorithms). Demonstrated ability to decompose ambiguous, complex problems into well-specified, bounded work with clear contracts and acceptance criteria. Hands-on fluency directing AI-assisted development tools (code generation, review, test creation) and, critically, the discernment to evaluate their output, catch subtle integration and data-correctness failures. Experience designing and reasoning about complex data systems and data flows including data modeling and integration across multiple sources, and ideally customer data platforms, identity resolution, or large-scale unified-profile / "customer 360" systems. Experience with software architecture and refactoring legacy code using proven design patterns, with the ability to hold a whole-system map and reason about service boundaries and coupling. Experience building responsive web applications with JavaScript/TypeScript and modern frameworks (React, Vue, etc.). Experience with object-oriented languages (C#, Java, Python, etc.) and relational databases (MySQL, PostgreSQL, SQL Server, etc.). Experience building comprehensive automated test suites integrated with CI/CD pipelines to support reliable, high-velocity development. Strong communication and collaboration skills across all levels of the organization. Compensation/Benefits: The anticipated base salary range for this role is $130,000 - $145,000 annually. Final total compensation offered is dependent upon the selected individual's qualifications and experience. This position is also eligible for an annual discretionary bonus based on company performance and other factors. As an employee of the company, you will be eligible to participate in the Employee Stock Option Plan. Total Expert offers a competitive range of benefits including Medical, Dental, Vision, HSA (Health Savings Account), FSA (Flexible Spending Accounts), company paid Life Insurance, Short-Term Disability, Long-Term Disability, Flexible Time-Off (FTO), Paid Parental Leave, and 401(k) with employer match.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

## About Total Expert

## Company Overview
- **One-liner**: Total Expert provides a purpose-built customer engagement platform for financial institutions to unify data, marketing, sales, and compliance.
- **Entity Type**: Private (Series C, $86.25M total funding)
- **Headquarters**: St. Louis Park, Minnesota, United States
- **Founded**: 2012
- **Founders**: Joe Welu

## Core Business
- **Primary industry**: Financial Services (Fintech) – mortgage lending, banking, credit unions, and insurance.
- **Target customers**: B2B – financial enterprises (banks, lenders, credit unions, insurance agencies); over 200 customers including 15 of the top 25 U.S. banks and lenders.
- **Mission**: To help modern financial institutions deliver the perfect customer journey across every financial milestone, creating a financially healthier world.

## Products & Services
- **Total Expert Customer Engagement Platform**: A unified SaaS platform that integrates data, marketing automation, sales productivity, and compliance to manage the full customer lifecycle. Key modules include CRM, marketing automation, lead management, and analytics.
- **Voice AI Sales Assistant (2025)**: An AI-powered assistant built for mortgage lending to automate sales conversations.
- **Engage SMS (2024)**: Two-way text messaging for real-time customer communication.
- **Partner Marketplace (2024)**: A marketplace allowing customers to integrate best-in-class martech providers.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Annual Revenue – $52.5 million (2024 estimate); Total Funding – $86.25 million
- **Notable Investors/Partners**: Georgian (lead, Series C), Emergence Capital (Series B), Arthur Ventures, Rally Ventures (Series A). Customers include 15 of the top 25 U.S. banks and lenders.
- **Growth Signals**: Named #1 Mortgage CRM by G2; recognized on Inc. 5000 and HousingWire Tech100; headcount grew from ~15 to over 200 employees; launched multiple new products in 2024-2025 (Voice AI, SMS, Partner Marketplace).

## Competitive Advantages
- Purpose-built specifically for financial institutions, with deep compliance and regulatory support built into the platform.
- Unified platform combining CRM, marketing, and sales automation – reducing the need for multiple point solutions.
- Strong adoption among top-tier lenders (15 of top 25 US banks/lenders) and consistent rankings as industry leader (STRATMOR Group #1 CRM).

## Strategic Focus
- Expanding deeper into insurance vertical (announced tech collaboration in 2024).
- Leveraging AI (Voice AI assistant) to automate sales processes in mortgage lending.
- Growing partner ecosystem through the Partner Marketplace to offer a customizable martech stack.

## Why Work Here
- **Culture**: Emphasizes “Team Success” – respectful collaboration, continuous improvement, and a “fail fast” mentality. Recognized as a Top Workplace by Star Tribune.
- **Work policy**: Hybrid – offices in St. Louis Park/Minnesota and Dallas, Texas (Senior Software Engineer role listed as Hybrid in Dallas).
- **Benefits**: 401(k) match, flexible time off, health/dental/vision insurance, paid parental leave, community volunteer time off, pet insurance.
- **Engineering culture**: Opportunity to work on a platform used by top financial institutions; recent hires include a SVP of Engineering (Lauren Amundson) and a focus on innovation (AI, SMS, marketplace).

## Sources
1. [totalexpert.com/about](https://www.totalexpert.com/about)
2. [totalexpert.com/leadership](https://www.totalexpert.com/leadership)
3. [totalexpert.com/company/careers](https://www.totalexpert.com/company/careers)
4. [linkedin.com/company/total-expert](https://www.linkedin.com/company/total-expert)
5. [jobs.lever.co/totalexpert](https://jobs.lever.co/totalexpert)
6. [hudsonrock.com (financials from search results)](https://www.linkedin.com/company/total-expert) – revenue and funding figures are from the LinkedIn company page aggregated data.
7. [businesswire.com (2024 news)](https://www.businesswire.com) – product launches (Partner Marketplace, Engage SMS)
8. [morningstar.com (2025 news)](https://www.morningstar.com) – Voice AI Sales Assistant announcement

## Other roles at Total Expert

- [Associate Customer Success Manager](https://feeny.ai/job/associate-customer-success-manager-total-expert-united-states-41nbpm4kdvkf) — United States
- [Director, Customer Success](https://feeny.ai/job/director-customer-success-total-expert-united-states-h8g7sm1eaj24) — United States
- [VP, Customer Retention & Loyalty](https://feeny.ai/job/vp-customer-retention-loyalty-total-expert-dallas-fpdhj1ck22cm) — Dallas, TX
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-clari-salesloft-guadalajara-j8cph7mdm8jd) — Guadalajara, Mexico
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-provenir-inc-united-kingdom-9nphmgbm460e) — United Kingdom
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-hinge-health-bengaluru-ew150x76s0yk) — Bengaluru, India
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-finout-tel-aviv-c6q96kpgh2e9) — Tel Aviv, Israel
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-checkout-com-shanghai-barnj3ynp55w) — Shanghai, China
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-valon-tech-new-york-k49jsn5g6kme) — New York, NY
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-gynger-new-york-0qq6p31ss0jh) — New York, NY