--- title: 'Senior Specialist/Associate Manager, Event & Experiential Marketing (Bangkok Based, relocation provided) at Agoda' canonical: 'https://feeny.ai/job/senior-specialist-associate-manager-event-experiential-marketing-bangkok-based-ygjpn1e4xpq6' type: 'job' last_seen: '2026-11-08' --- # Senior Specialist/Associate Manager, Event & Experiential Marketing (Bangkok Based, relocation provided) at Agoda - **Company:** Agoda - **Location:** Bangkok, Thailand - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-08 - **Apply:** https://job-boards.greenhouse.io/agoda/jobs/8349269 ## Job description ## About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Opportunity The Partner Strategic Engagement team is looking for a strategic, results-driven marketer to help own and scale events for Agoda's supply partners: hotels, airlines, and activities. Events are strategic levers for partner growth, activation, and relationship building. This is not a logistics only role. While operational execution is a critical component, this position sits at the intersection of strategy and execution: shaping how events drive measurable business impact through strategic planning, stakeholder orchestration, and scalable frameworks that turn events into a measurable business growth engine. We are looking for someone who thrives in ambiguity, builds clarity through frameworks, drives cross-functional initiatives with discipline and influence, and earns strong stakeholder trust. Experience in events marketing is a plus, but it is not a requirement. Traditional event production experience is not a prerequisite either. Backgrounds in consulting, strategy, or PMO are equally valued, and we strongly encourage those candidates to apply. What matters most is how you think, structure problems, and drive commercial outcomes. You will work closely with Supply, business development, and partner teams to make sure events align with business priorities, strengthen partner relationships, and contribute directly to supply growth goals. You'll own events end to end, with scope growing with your level. ## Key Responsibilities Event Strategy & Business Integration - Translate commercial priorities into event strategies with clear business cases - Contribute to, and at senior levels own, annual roadmaps aligned to growth objectives - Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality) - Build and improve scalable playbooks and operating models Cross-Functional Leadership - Partner with Supply, Partner Digital Marketing, PR, Content, Branding, and Senior Leadership - Align stakeholders with competing priorities - Run structured working sessions and prepare executive updates - Influence without direct authority in a matrix organization Program & Project Governance - Lead events and multi-workstream initiatives end to end - Build detailed project plans with risk mitigation and milestone tracking - Run governance cadence and reporting - Ensure disciplined execution across markets and teams Performance Measurement & Optimization - Build measurement frameworks and post-event impact analysis - Identify key performance levers and iterate based on data - Develop dashboards to track ROI and business outcomes - Run test-and-learn approaches to improve effectiveness ## Requirements We are intentionally looking beyond traditional event planners. Experience in events or field marketing is welcome, but it is not essential. You may come from: - Events, field, or B2B marketing (a plus, not a must) - Management consulting - Strategy or business transformation teams - PMO or program management roles - Business operations in high-growth environments You likely have 4+ years of relevant experience. We will match the level to your experience. You likely demonstrate: Structured Problem-Solving - Ability to turn ambiguity into clear frameworks and action plans - Strong analytical thinking and commercial acumen Stakeholder Management - Experience working with senior stakeholders - Comfortable in high-visibility, fast-moving environments - Ability to influence without relying on hierarchy Execution Excellence - Strong project management discipline - Ability to manage multiple concurrent initiatives - Strong attention to detail without losing sight of the bigger picture Business Orientation - Understands P&L drivers and growth mechanics - Makes data-informed decisions - Focused on impact, not activity #MarketingManager #B2BMarketing #EventMarketing #FieldMarketing #GrowthMarketing #MarketingStrategy #ManagementConsulting #BusinessStrategy #BusinessTransformation #ProgramManagement #ProjectManagement #PMO #BusinessOperations #CrossFunctionalLeadership #StakeholderManagement #CommercialStrategy #DataDrivenMarketing #MarketingAnalytics #RevenueMarketing #MarketingROI #Agoda #LifeAtAgoda #Hiring #BangkokJobs #ThailandJobs #MarketingJobs #JobsInThailand #RelocateToBangkok #SingaporeJobs #MalaysiaJobs #IndonesiaJobs #PhilippinesJobs #VietnamJobs #IndiaJobs Please review our Hiring Process Guidelines before your interview — click [here](https://careersatagoda.com/interview/)to learn how interviewing at Agoda works. Discover more about working at Agoda - Agoda Careers [https://careersatagoda.com](https://careersatagoda.com/) - Facebook https://www.facebook.com/agodacareers/ - LinkedIn https://www.linkedin.com/company/agoda - YouTube https://www.youtube.com/agodalife ## Equal Opportunity Employer At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our [privacy policy](https://careersatagoda.com/privacy-statement). Disclaimer We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee. ## About Agoda ## Company Overview - **One-liner**: Agoda is a digital travel platform that helps travelers find great value deals on hotels, flights, and activities worldwide. - **Entity Type**: Public (subsidiary of Booking Holdings Inc., NASDAQ: BKNG) - **Headquarters**: Singapore - **Founded**: 2005 - **Founders**: Robert Rosenstein and Michael Kenny ## Core Business - Primary industry: Online travel and accommodation booking - Target customers: B2C (leisure and business travelers globally) - Mission/purpose: “Bridging the world through travel” – making travel easier, more affordable, and rewarding for everyone. ## Products & Services - **[Agoda.com / Agoda mobile app]**: Online travel agency (OTA) offering booking for hotels, homes, villas, flights, and activities. Available in 39 languages with 24/7 customer support. - **[Agoda Flights]**: Flight booking service launched in 2010. - **[Agoda Easy Cancel / Hygiene Plus]**: Products introduced during the pandemic to offer flexible cancellation and enhanced cleanliness information. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed separately; parent company Booking Holdings has a market cap of approximately $140+ billion (as of mid-2025). Agoda is a key growth engine within the group. - **Key Metric**: Over 7,000 employees; processes 1 trillion price checks daily; 2B+ user interactions captured daily; 12 PB of data processed monthly. - **Notable Investors/Partners**: Wholly owned by Booking Holdings (NASDAQ: BKNG). Partnerships with over 6 million hotels and holiday properties globally. - **Growth Signals**: Expanded to 27 markets; launched new products during COVID-19 (ASQ, Go Local, Easy Cancel); continues to hire aggressively across engineering, product, and analytics roles. ## Competitive Advantages - **Scale & Data**: Access to Booking Holdings’ global network and massive data pipeline (12 PB/month, 1 trillion price checks/day) enables real-time pricing optimization and personalization. - **Tech-First Culture**: Data-driven experimentation (1,000+ live experiments at any time), heavy use of GenAI, and a strong engineering focus. - **Asia Home Base**: Deep roots in Asia-Pacific with a large office in Bangkok, giving local market insights and cost advantages. - **Parent Support**: Backed by one of the world’s largest online travel companies, providing financial stability and cross-selling opportunities. ## Strategic Focus - **Growth through technology**: Continued investment in AI, machine learning, and experimentation to improve search, pricing, and user experience. - **Expanding product offerings**: Growing beyond accommodation into flights, activities, and domestic travel options. - **Sustainability**: Integrating sustainability initiatives into operations and offerings. - **Talent acquisition**: Actively hiring across multiple functions (engineering, product, data, marketing) to support global expansion. ## Why Work Here - **Culture**: Described as “data-driven to the core” with a focus on experimentation, ownership, and direct respect. Inclusive environment with 90+ nationalities represented. - **Flexibility**: Hybrid workplace balancing in-office and work-from-home days; employees can work from anywhere for up to 30 calendar days per year. - **Benefits**: Competitive perks, flexible benefits, relocation support for key roles, and recognition as an award-winning workplace (Fortune World’s Most Admired Companies 2025, TIME/Statista World’s Best Companies 2023, Forbes World’s Top Companies for Women 2023). - **Engineering & Analytics**: Strong emphasis on tech – 1,000+ live experiments, 12 PB data/month, and a “scientist” mindset across teams. Opportunities to work on massive-scale systems. - **Community**: Employee Resource Groups (ERGs) for belonging and inclusion; lively social events like AgodaFest. ## Sources 1. [agoda.com](https://www.agoda.com/about-agoda/) 2. [careersatagoda.com](https://careersatagoda.com/our-culture/) 3. [careersatagoda.com](https://careersatagoda.com/) 4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/agoda) 5. [linkedin.com](https://au.linkedin.com/company/agoda) ## Other roles at Agoda - [[Cooperative Internship 2027] Infrastructure Internship BKK](https://feeny.ai/job/cooperative-internship-2027-infrastructure-internship-bkk-agoda-bangkok-yegrh05655jy) — Bangkok, Thailand - [[Summer Internship 2027] Infrastructure Internship BKK](https://feeny.ai/job/summer-internship-2027-infrastructure-internship-bkk-agoda-bangkok-n58qcsax0b66) — Bangkok, Thailand - [[Cooperative Internship 2027] Full-stack Internship BKK](https://feeny.ai/job/cooperative-internship-2027-full-stack-internship-bkk-agoda-bangkok-8bcgfgcdd7qm) — Bangkok, Thailand - [[Summer Internship 2027] Full-stack Internship BKK](https://feeny.ai/job/summer-internship-2027-full-stack-internship-bkk-agoda-bangkok-r4hjqh49c6x6) — Bangkok, Thailand - [[Summer Internship 2027] Supply Full-stack Internship BKK](https://feeny.ai/job/summer-internship-2027-supply-full-stack-internship-bkk-agoda-bangkok-2h4d5ntw9h2c) — Bangkok, Thailand - [[Cooperative Internship 2027] Data Internship BKK](https://feeny.ai/job/cooperative-internship-2027-data-internship-bkk-agoda-bangkok-kmn89apk1t1v) — Bangkok, Thailand - [[Summer Internship 2027] Data Internship BKK](https://feeny.ai/job/summer-internship-2027-data-internship-bkk-agoda-bangkok-chpxvpvmxtmx) — Bangkok, Thailand - [[Cooperative Internship 2027] Data Pipeline Intern BKK](https://feeny.ai/job/cooperative-internship-2027-data-pipeline-intern-bkk-agoda-bangkok-bbjfbje364g3) — Bangkok, Thailand - [[Cooperative Internship 2027] Data Platform Intern, Devops](https://feeny.ai/job/cooperative-internship-2027-data-platform-intern-devops-agoda-bangkok-9khzy16fs5ms) — Bangkok, Thailand - [[Summer Internship 2027] Data Platform Intern, Devops](https://feeny.ai/job/summer-internship-2027-data-platform-intern-devops-agoda-bangkok-7fssfps14jn0) — Bangkok, Thailand