---
title: 'Senior / Staff Product Designer at Coast'
canonical: 'https://feeny.ai/job/senior-staff-product-designer-coast-new-york-r6maabv56xc5'
type: 'job'
last_seen: '2026-09-11'
---

# Senior / Staff Product Designer at Coast

- **Company:** Coast
- **Location:** New York, NY
- **Posted:** 2026-04-06
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/coast/jobs/5850295004

## Job description

At Coast, we're building the financial infrastructure powering America's fleets. AI is fundamentally changing how fleets run their financial operations, and we're shaping the tools this new era requires.

Founded in 2020, Coast has become the payments and expense management platform of choice for the 500,000 fleets and 40 million vehicles that keep the country moving — giving fleet owners and operators control, visibility, and trust over how their businesses spend.

Simplicity is our competitive advantage. In an industry where complexity is the norm, we're building something opinionated and focused: software that field workers and fleet managers actually want to use. Every member of our fully co-located team is a builder who cares deeply about bringing modern, well-crafted tools to the trades — an industry that's been underserved for too long. This mindset drives everything we do, from product decisions to hiring choices.

We're looking for a senior to staff level Product Designer to join the team.

In this role, we expect robust design skills, sharp product thinking, and the ability to engage in technical discussions. We work in small, autonomous project teams, where designers are paired tightly with engineers and product managers to explore ideas, build prototypes, deploy internal builds, and ultimately ship to customers. You will be a key element of projects from beginning to end.

Location & work mode

Coast is an in-person company. This role is based out of our New York City office, where our full team works together day to day. We believe great products are built by people who are in the room together — collaborating closely, moving fast, and holding each other to a high bar.

## What you'll do

- Pair closely with engineering and product to initiate and complete roadmap projects, no hand-offs
- Spot opportunities to redesign or refine key screens and flows, as well as smaller quality issues and “paper cuts” as you use Coast
- Create mockups, prototypes, and high-fidelity visuals to communicate ideas and describe their execution
- Guide and inspire fellow designers through collaborative critique of work-in-progress
- Use and improve our lightweight design system components
- Help with hiring new teammates that can elevate our team and product

## What we’re looking for

- 7+ years experience designing software
- Courage to ask questions, experiment, and advocate for what you feel is right
- Humility to accept feedback, adapt your thinking, and iterate toward the best solution
- Experience with prototyping in Figma (and beyond with tools like AI, HTML/CSS)
- Ability to distill problems and feedback, then design clear, focused solutions
- Effective written and verbal communication skills

## What we offer

You'll have a high-impact role with real ownership and the opportunity to shape the future of Coast’s products and services

- Competitive salary ($180,000—$220,000 USD) and equity
- Company-sponsored 401(k)
- Medical, dental, and vision insurance
- Flexible paid time off (vacation, personal well being, paid holidays)
- Paid parental leave
- $400 accessories allowance (a keyboard, mouse, headphones, etc.)
- Education stipend
- Tools to help manage your financial wellness, including webinar, and access to an equity tax advisory service
- Free lunch on Fridays

Learn how we think

- [The $40M push to modernize fleet payments](https://www.youtube.com/watch?v=e8HplJ2Ief4&t=8s) podcast with our founder and CEO, Daniel Simon
- [Fueling the Financial Operating System for Fleets: Our Partnership with Coast](https://www.iconiq.com/growth/insights/fueling-the-financial-operating-system-for-fleets-our-partnership-with-coast) ICONIQ Series B blog post

## About Coast

## Company Overview
- **One-liner**: Coast provides a Visa fleet fuel and gas card combined with an expense management platform to help trades and transportation businesses control, track, and simplify spending on fuel and other fleet expenses.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2020
- **Founders**: Daniel Simon (CEO)

## Core Business
- **Primary industry**: Financial technology (fintech) for fleet management
- **Target customers**: B2B – small to medium-sized businesses in the trades (e.g., construction, plumbing, HVAC) and transportation sectors.
- **Mission statement**: “Drive fleets forward with smart financial tools to empower everyday businesses.”

## Products & Services
- **[Coast Fleet Card](https://coastpay.com/)**: A Visa commercial card (physical and virtual) for fuel, maintenance, and other fleet expenses, with real-time spend controls and GPS-linked fraud detection.
- **[Expense Management Platform](https://coastpay.com/)**: A SaaS dashboard that automates expense categorization, integrates with telematics providers, and provides visibility into fleet spending.
- **[Fraud Protection](https://coastpay.com/)**: A $25,000 fuel fraud guarantee and advanced security features such as transaction alerts based on GPS location and suspicious activity patterns.
- **[Integrations](https://coastpay.com/)**: Seamless connections with telematics and fleet management systems (e.g., GPS tracking, fuel card networks) to consolidate data.

## Market Standing
- **Valuation / Total Funding**: $165.5 million raised across multiple rounds.
  - **Series B (July 2024)**: $40 million led by ICONIQ Growth.
  - **Debt Financing (March 2024)**: $67 million.
  - **Series A (February 2022)**: $27.5 million led by Insight Partners and Accel.
  - **Seed Round (July 2021)**: $6 million led by Better Tomorrow Ventures.
- **Key Metric**: Employee headcount of 118 (as of mid-2025), representing ~30% year-over-year growth.
- **Notable Investors**: ICONIQ Growth, Accel, Insight Partners, Better Tomorrow Ventures, Avid Ventures, Bessemer Venture Partners, BoxGroup, Foundation Capital, Greycroft, Colle, and angel investors including founders of Affirm, Marqeta, Plaid, and Flexport.
- **Growth Signals**: Expanded headcount by 40 people in the last year; active job postings for engineering, sales, and product roles; presence in New York City and Salt Lake City.

## Competitive Advantages
- **Niche focus on trades & transportation**: Unlike general corporate cards, Coast tailors its product to the specific needs of fleets (fuel, maintenance, telematics integration).
- **Fraud guarantee**: The $25,000 fuel fraud guarantee provides strong risk mitigation for businesses.
- **Simple pricing**: A flat $4 per active user per month with no annual fees, making cost predictable.
- **Deep telematics integrations**: Partnerships with GPS and fleet tracking providers allow automatic expense reconciliation.

## Strategic Focus
- **Expand customer base in the trades vertical**: Target small fleets that still rely on manual processes or legacy fuel cards.
- **Deepen product capabilities**: Add more automation, controls, and analytics to the expense management platform.
- **Strengthen partnerships**: Build more integrations with telematics and fleet management systems to increase stickiness and data richness.

## Why Work Here
- **Culture & values**: Emphasis on collaboration, ownership, transparency, speed, and customer obsession. Described as “ambitious and dedicated” with a supportive, vibrant office atmosphere.
- **Work policy**: Office-first culture – employees are expected to be in the office most days of the week. Locations in New York, NY (HQ) and Salt Lake City, UT.
- **Perks & benefits**: Health, dental, and vision with options for 100% premium coverage; stock options; flexible vacation; free Friday lunches; parental leave; commuter benefits; $400 tech and desk stipend.
- **Engineering culture**: Teams are empowered to move fast, own outcomes, and work cross-functionally. High technical standards with a bias for action.
- **Growth trajectory**: Backed by top-tier investors and scaling rapidly, offering career growth in a high-visibility fintech startup.

## Sources
1. [coastpay.com/careers/](https://coastpay.com/careers/)
2. [coastpay.com](https://coastpay.com/)
3. [linkedin.com/company/coastpay](https://www.linkedin.com/company/coastpay)
4. [job-boards.greenhouse.io/coast](https://job-boards.greenhouse.io/coast/jobs/5544756004)
5. [coastpay.com/about/](https://coastpay.com/about/)

## Other roles at Coast

- [Customer Support Associate](https://feeny.ai/job/customer-support-associate-coast-salt-lake-city-dc5mzxpx0e1k) — Salt Lake City, UT
- [Head of Partnerships](https://feeny.ai/job/head-of-partnerships-coast-new-york-y11dr7c09gwk) — New York, NY
- [Risk Manager](https://feeny.ai/job/risk-manager-coast-new-york-hm4t8s3r1mgs) — New York, NY
- [Engineering Manager](https://feeny.ai/job/engineering-manager-coast-new-york-yd7fw1hae2w3) — New York, NY
- [Chief of Staff, Office of the CEO](https://feeny.ai/job/chief-of-staff-office-of-the-ceo-coast-new-york-sjr8ak7sb1ar) — New York, NY
- [Lifecycle Marketing Manager](https://feeny.ai/job/lifecycle-marketing-manager-coast-new-york-4f0dj009nkks) — New York, NY
- [Lead Data Engineer](https://feeny.ai/job/lead-data-engineer-coast-new-york-zte14883yxer) — New York, NY
- [Senior Recruiter (GTM)](https://feeny.ai/job/senior-recruiter-gtm-coast-new-york-yhep1818y5xr) — New York, NY
- [Senior Recruiter (GTM)](https://feeny.ai/job/senior-recruiter-gtm-coast-salt-lake-city-tw2xmkan7tqg) — Salt Lake City, UT
- [Manager of Customer Success](https://feeny.ai/job/manager-of-customer-success-coast-draper-k8dtaw1y0er5) — Draper, UT