---
title: 'Senior Strategic Field Marketing Manager, West at Serval'
canonical: 'https://feeny.ai/job/senior-strategic-field-marketing-manager-west-serval-san-francisco-35rsx3317567'
type: 'job'
last_seen: '2026-10-30'
---

# Senior Strategic Field Marketing Manager, West at Serval

- **Company:** Serval
- **Location:** San Francisco, CA
- **Compensation:** $125k–$200k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-30
- **Apply:** https://jobs.ashbyhq.com/Serval/f89aa732-8b6c-4c8c-9b7b-de5e6b396440/application

**Skills:** Salesforce, Hubspot, Intent tools, Data analysis, Field marketing, Account-based marketing, Experiential marketing, Marketing to IT leaders, Marketing to Engineering leaders, Marketing to Security leaders

> The Senior Field Marketing & ABM Manager partners with Sales to execute high-impact field programs and account-based marketing strategies on the West Coast. This role involves designing unique experiential marketing experiences, orchestrating ABM campaigns across channels, and tracking impact on revenue while drivin...

## Job description

## Who We Are

[Serval](http://serval.com) is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.

At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.

Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.

We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.

## Role Overview

The opportunities that matter most are often the hardest to get in front of. As our Senior Field Marketing & ABM Manager you'll partner directly with Strategic Sales to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts. You’ll challenge the status quo in field marketing to create unique experiences and moments that open doors, build trust, and move deals forward. This role will grow with our West Coast presence—expect increasing scope, budget, and responsibility as we scale.

## Who You Are

- Creative and opportunistic. You see an opening where others see a closed door. You know that breaking through to hard-to-reach accounts isn't about budget, it's about timing, creativity, and understanding what matters.
- Allergic to "best practices" that produce mediocre results. You'd rather test something bold than execute something safe.
- A doer, not a delegator. You're equally comfortable building a Salesforce report, negotiating with a venue, or sending a llama with an invite around its neck to a CIO's office.

## What You'll Do

- Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
- Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.
- Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
- Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
- Track impact through account engagement, pilots started, velocity, and closed-won revenue.
- Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
- Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

## What You'll Need

- 5-7+ years experience in field, experiential, and ABM marketing.
- Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
- Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
- Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
- Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
- Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
- Comfortable moving fast, experimenting, and adjusting in real time.
- Strong collaborator who earns trust with Sales quickly.
- Comfortable with 25% travel, up to 50% seasonally.

## Nice to Have

- Previous experience marketing to IT, Engineering, or Security leaders

## What We Offer

- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.

## About Serval

## Core Business
- **Primary industry**: IT Service Management (ITSM), Enterprise Software, AI-powered Automation
- **Target customers**: B2B; IT, Security, HR, and Workplace teams at mid-market and enterprise organizations
- **Mission statement**: “Reimagining the employee support experience” by helping everyone get out of the help desk and back to the work they enjoy.

## Products & Services
- **Serval Platform (AI-Native ITSM)**: A unified help desk, access management, and automation platform. Includes AI agents (Help Desk Agent, Automation Agent, Insights Agent) that handle requests, provision access, answer knowledge base questions, and surface workflow suggestions. Supports natural-language workflow creation, code-based workflows with no-code UI, and flexible deployment (cloud, hybrid, self-hosted).
- **Access Governance & Provisioning**: Manages access requests for any app, resource, or role with customizable policies, approvals, just-in-time provisioning, and automatic deprovisioning via SCIM, API, or AI-generated workflows.
- **Asset Management**: Automatically reconciles data from MDM, procurement, IdP, and HRIS into a single source of truth.
- **Knowledge Base**: Built-in docs with sync from Notion, Google Drive, Confluence; AI agent surfaces answers instantly.
- **Compliance & Security**: SOC 2, HIPAA, GDPR compliant; SIEM integration; role-based access control; auditor-friendly logging.

## Market Standing
- **Valuation**: $1 billion (post-money, as of Series B in December 2025)
- **Total Funding**: $127 million
  - Seed (Oct 2025): $5M
  - Series A (Nov 2025): $47M led by Redpoint
  - Series B (Dec 2025): $75M led by Sequoia Capital
- **Notable Investors/Partners**: Sequoia Capital, Redpoint, and other top-tier investors.
- **Growth Signals**: Headcount grew 494.7% year-over-year (from ~10 to 58 employees); 43 active job postings; expanding into UK, Malaysia, Switzerland; high-profile talent from ServiceNow, Verkada, Rippling, Scale AI.

## Competitive Advantages
- **AI-native architecture**: Entire platform built around AI agents, not bolted-on AI. Workflows created via natural language.
- **Code-based workflows with no-code simplicity**: Workflows stored as code (Git-friendly) but editable in a UI – appeals to both engineers and non-technical teams.
- **Flexible deployment**: Cloud, hybrid, or fully self-hosted – rare for modern SaaS, attractive to regulated enterprises.
- **Compliance out of the box**: SOC 2, HIPAA, GDPR, SIEM integration – reduces friction for enterprise sales.
- **Two-way sync with existing ticketing systems**: Low migration barrier; can integrate with current tools.

## Strategic Focus
- **Product expansion**: Continuing to build out AI agent capabilities, access governance, and workflow automation.
- **Go-to-market**: Scaling sales and customer success teams (mid-market and enterprise); building brand as the “AI platform for employee support.”
- **Global reach**: Opening presence in Europe and Asia to serve multinational clients.
- **Hiring aggressively**: 43 open roles across engineering, sales, marketing, design, and customer success.

## Why Work Here
- **Culture**: Described as “elite team of builders and sellers” with a focus on stunning colleagues; “Work hard. Celebrate often.”
- **Remote/hybrid/office**: Headquarters in San Francisco; roles likely hybrid or on-site (many postings indicate location). Some remote-friendly roles may exist.
- **Notable perks**: Working on a generational company; fast-growing startup with strong funding; opportunity to define the AI-native ITSM category.
- **Engineering culture**: Emphasis on code-based workflows, Git integration, and AI agent development. Strong technical team with alumni from top companies (ServiceNow, Verkada, Rippling, Scale AI).
- **Growth trajectory**: 494.7% headcount growth YoY, $1B valuation, recent Series B – high momentum and opportunity for impact.

## Sources
1. [serval.com](https://www.serval.com/)
2. [serval.com/careers](https://www.serval.com/careers)
3. [linkedin.com/company/getserval](https://www.linkedin.com/company/getserval)
4. [cbinsights.com/company/serval](https://www.cbinsights.com/company/serval)
5. [serval.com/serval-news/serval---operating-principles](https://www.serval.com/serval-news/serval---operating-principles)

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