---
title: 'Senior Strategic Finance Manager at Xero'
canonical: 'https://feeny.ai/job/senior-strategic-finance-manager-xero-london-3qt8e0wpjga8'
type: 'job'
last_seen: '2026-09-05'
---

# Senior Strategic Finance Manager at Xero

- **Company:** [Xero](https://feeny.ai/companies/xero)
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-14
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.ashbyhq.com/xero/b58593d2-a1c2-42ff-b617-b6d924112693

## Job description

## THE ROLE

We’re looking for a Senior Strategic Finance Manager to be the key finance partner to Xero’s UK go-to-market (GTM) organisation.

You’ll work closely with UK and Global leaders to improve commercial decision-making, improve visibility of performance, and ensure resources are directed to the highest-value opportunities.

You’ll lead planning, forecasting, performance analysis, and scenario modelling across the UK GTM organisation, bringing financial rigour and commercial judgement to decisions on growth, investment, and execution.

This role suits someone who enjoys operating close to revenue teams, is comfortable working through ambiguity, and can turn analysis into action.

## HOW YOU’LL MAKE AN IMPACT

You will help the UK leadership team make better, faster, and more commercially grounded decisions.

You’ll do that by creating clarity on performance, improving planning and forecasting, and building robust analysis that helps the business evaluate trade-offs with confidence. You’ll be expected to challenge assumptions, surface risks early, and focus attention on the choices that will have the biggest impact on growth and efficiency.

Over time, you’ll become a trusted finance partner to senior stakeholders and a key contributor to how Xero prioritises investment and delivers performance in the UK.

## WHAT YOU’LL DO

- Partner with UK GTM and global finance leaders to translate commercial priorities into clear financial plans, targets, and trade-offs.
- Lead the UK planning cycle, including annual budgets, rolling forecasts and longer-range planning.
- Analyse business performance across revenue, cost, productivity and profitability, identifying the drivers behind results, risks and opportunities.
- Build and maintain robust financial models to support investment decisions, scenario planning, resource allocation and business cases.
- Provide clear, practical insight that helps leaders understand both financial and operational performance.
- Strengthen performance reporting so leaders receive timely insight that supports action, rather than simply more data.
- Support decisions on operating expenditure and headcount, helping ensure investment remains aligned to strategic priorities.
- Evaluate commercial opportunities and GTM initiatives with rigorous analysis, clear assumptions, and practical recommendations.
- Improve finance processes, models and reporting so they are scalable, reliable and useful for decision-making.
- Build strong relationships across finance and the wider business, using credibility and sound judgement to influence outcomes.
- Identify opportunities to improve finance processes, models and reporting through better use of data, automation and AI-enabled tools.

## WHAT YOU’LL BRING WITH YOU

To be successful in this role, you will have:

- 8+ years’ experience in strategic, commercial or GTM finance, FP&A, strategy consulting or investment banking, with a track record of using rigorous analysis to inform planning, investment or commercial decisions in a complex business environment.
- Experience partnering with senior GTM, commercial, or regional business leaders and influencing decisions through financial analysis and commercial insight.
- Strong financial modelling skills, including scenario analysis, investment evaluation and business cases.
- Digital and AI fluency: You are comfortable using modern data, automation and AI-enabled tools to improve the speed, quality and scalability of financial analysis, modelling and reporting.
- Strong performance-analysis skills, with the ability to identify what is driving results rather than simply report them.
- The ability to explain complex financial issues clearly and turn them into practical options and recommendations.
- Strong commercial judgement and the confidence to challenge assumptions constructively.
- The ability to balance strategic thinking with hands-on analytical work and follow-through.
- Clear communication skills across operational, technical and executive audiences.

## NICE TO HAVE

- Experience in a high-growth technology or SaaS environment.
- Experience supporting a regional leadership team or market-level P&L.
- A professional qualification such as ACA, CFA or CPA.
- Experience using data visualisation or reporting tools to communicate insights clearly.

## WHAT SUCCESS LOOKS LIKE

- UK leaders have a clear, actionable view of performance, risks and opportunities.
- Planning and forecasting are robust, transparent and useful for decision-making.
- GTM investment, resourcing and commercial decisions are supported by rigorous analysis and clear recommendations.
- Risks and delivery trade-offs are surfaced early and discussed openly.
- Reporting and models are trusted, scalable and fit for senior decision-making.
- You are seen as a credible finance partner who brings constructive challenges and practical solutions.
- Cost discipline improves while protecting strategic priorities.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

Join a Great Place to Work-Certified™ company where your voice matters.

## About Xero

## Company Overview
- **One-liner**: Xero provides cloud-based accounting and financial management software for small businesses, serving over 4.9 million customers worldwide.
- **Entity Type**: Public (ASX: XRO, S&P/ASX 200 component)
- **Headquarters**: Wellington, New Zealand
- **Founded**: July 6, 2006
- **Founders**: Rod Drury, Hamish Edwards

## Core Business
- **Primary industry**: Cloud accounting software (SaaS)
- **Target customers**: Small businesses, accountants, and bookkeepers (B2B)
- **Mission**: To make life better for small businesses globally by automating routine tasks and delivering actionable insights.

## Products & Services
- **Xero Accounting Software**: Cloud-based platform for invoicing, bank reconciliation, expense tracking, payroll, and financial reporting. Sold by subscription (Starter, Standard, Premium tiers).
- **JAX – AI Finance Partner**: An AI-powered assistant integrated into Xero that automates routine tasks and provides insights to help businesses grow.
- **Xero Ecosystem**: Over 1,000 third-party app integrations via the Xero App Store, covering payments, inventory, CRM, and more.
- **Xero for Nonprofits**: Discounted subscriptions (25% off) for eligible nonprofit and community organisations.
- **Xero for Purpose**: Social impact initiatives including financial literacy programmes (Unlock Your Numbers), sustainability tools (Sumday carbon app), and the Xero Beautiful Business Fund (NZ$750,000+ in funding annually).

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (publicly traded with market cap available on ASX; latest data not included in search results).
- **Key Metric**: Annual Revenue NZ$2.103 billion (FY2025); Net income NZ$227.8 million (FY2025).
- **Notable Investors/Partners**: Board Chair David Thodey; CEO Sukhinder Singh Cassidy. In June 2025, Xero announced an agreement to acquire Melio, a New York-based payments provider, for $2.5 billion.
- **Growth Signals**: Achieved Rule of 40 outcomes of 41.0% (May 2024) and 43.9% (Nov 2024). Customer base grew to 4.9 million. Headcount of 4,610 employees (2025). Expanding globally with offices in New Zealand, Australia, UK, US, Canada, South Africa, and Singapore.

## Competitive Advantages
- **Market leader** in cloud accounting across New Zealand, Australia, and the UK.
- **AI-first approach** with JAX, embedded directly into the core product to reduce manual work.
- **Extensive integration ecosystem** (1,000+ apps) creating high switching costs for customers.
- **Strong brand trust** built over 19 years with a focus on small business success.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities (JAX) to deliver predictive insights and automate finance workflows.
- **Payments expansion**: Acquisition of Melio to strengthen payments capabilities for small businesses.
- **Sustainability**: Reducing carbon emissions (72% reduction in scope 1 & 2), offering free carbon accounting tools, and supporting small business sustainability.
- **Social impact**: Scaling programmes like the Beautiful Business Fund and financial literacy initiatives.

## Why Work Here
- **Culture**: Values-driven, human-centric organisation with a focus on making a tangible impact on small businesses globally.
- **Flexibility**: Emphasises a flexible environment and time for what matters most (remote/hybrid policy not explicitly stated but implied).
- **Perks & benefits**:
  - One paid day off per year for volunteering (Community Connect programme).
  - Free access to Sumday carbon accounting app for employees.
  - Financial literacy resources and mentorship programmes.
- **Engineering & innovation**: Dedicated Engineering and Data & AI teams (open roles visible on careers page). Global collaboration across 7+ countries.
- **Diversity & inclusion**: Indigenous inclusion initiatives (te ao Māori in NZ, Reconciliation Action Plan in Australia), support for Indigenous communities.
- **Sustainability focus**: Employees can contribute to environmental goals through company-wide initiatives.

## Sources
1. [Wikipedia – Xero](https://en.wikipedia.org/wiki/Xero)
2. [Xero About Page](https://www.xero.com/au/about/)
3. [Xero Careers – Inside Xero](https://careers.xero.com/inside-xero/)
4. [Xero Careers – Teams](https://careers.xero.com/)
5. [Xero Homepage](https://www.xero.com/)

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