---
title: 'Senior Strategic Insights Researcher at PrizePicks'
canonical: 'https://feeny.ai/job/senior-strategic-insights-researcher-prizepicks-atlanta-yk5jq6d8gs26'
type: 'job'
last_seen: '2026-09-06'
---

# Senior Strategic Insights Researcher at PrizePicks

- **Company:** PrizePicks
- **Location:** Atlanta, GA
- **Work type:** remote
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-06
- **Apply:** http://prizepicks.com/position?gh_jid=7979626003

## Job description

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

Description:

Senior Researcher who builds and personally runs PrizePicks’ pre-launch creative, concept, messaging, and asset testing; designing mixed-method studies, conducting fieldwork, analyzing results, and delivering recommendations that improve outcomes before launch. This is not a manager or vendor-management role.

What You'll Have:

- 5+ years in market research, consumer insights, advertising research, or a closely related discipline. Currently hands-on across the research lifecycle—writing briefs, designing studies, conducting fieldwork, analyzing findings, and making recommendations
- Has personally designed and executed creative, advertising, concept, message, or value-proposition testing
- Can translate a business decision into research objectives, hypotheses, success measures, and an appropriate study design
- Has personally programmed surveys with visuals in Qualtrics or a comparable platform
- Understands experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation
- Has personally moderated interviews, focus groups, or rapid iterative studies and can diagnose why an idea works or fails
- Demonstrated mixed-method capability across quantitative and qualitative research
- Can show examples of research changing a creative or business decision; not merely reporting consumer reactions

Nice to Have:

- Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences
- Demonstrates exceptional ownership, persistence, and follow-through
- Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category
- Has built benchmarks, research principles, or repeatable creative-learning systems Experience synthesizing consumer research with brand strategy, product context, and in-market performance
- Uses AI-enabled tools responsibly for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration Comfort operating across Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams

Where you’ll live:

- While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at PrizePicks:

The typical salary range for this position is $130,000 to $145,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted: 8/28/26

Benefits you’ll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks:

- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

## About PrizePicks

## Company Overview
- **One-liner**: PrizePicks is America’s #1 daily fantasy sports (DFS) app, allowing users to make real-money predictions on player performances across major sports and culture events.
- **Entity Type**: Private (majority stake acquired by Allwyn International AG in 2025)
- **Headquarters**: Atlanta, Georgia, USA
- **Founded**: 2015 (founded as SidePrize LLC / Performance Predictions)
- **Founders**: Adam Wexler, Jay Deuskar

## Core Business
- **Primary Industry**: Daily Fantasy Sports (DFS) / Sports Gaming / Entertainment
- **Target Customers**: B2C — sports fans and casual gamers in the U.S. and Canada (available in 46 jurisdictions)
- **Mission**: "To create engaging, shareable prediction games within the sports and culture events fans love."

## Products & Services
- **PrizePicks App (iOS & Android)**: The core product — a skill-based DFS game where users pick "over/under" on player stats (points, rebounds, strikeouts, etc.) across MLB, NBA, NFL, NHL, PGA, soccer, esports, and more. Players compete against the numbers, not each other.
- **PrizePicks Arena**: A newer peer-to-peer fantasy sports game mode, launched to expand the social and competitive experience.
- **The Esports Lab**: A dedicated vertical for esports predictions, tapping into the growing gaming and esports audience.
- **Team & Culture Prediction Markets**: Launched in 2025, expanding beyond traditional player props into team outcomes and culture-event predictions.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed. In 2025, Allwyn International AG acquired a 62.5% stake, implying a significant valuation, though the exact figure is private.
- **Key Metric**: Over 10 million community members; billions paid out in winnings; #1 DFS app in the U.S. by user base.
- **Notable Investors/Partners**: Allwyn International AG (majority owner); partnerships with the NBA (Preferred Daily Fantasy Partner), Atlanta Braves, Miami Marlins, Dallas Stars, and Atlanta Hawks.
- **Growth Signals**:
  - Acquired by Allwyn International AG (2025) — a major global lottery and gaming operator.
  - New $25M headquarters in Atlanta (top two floors of an office tower), with plans to add 1,000 new jobs.
  - Named the fastest-growing sports company in the U.S. by Inc. 5000 (2022, 2023).
  - Ranked 8th fastest-growing company in North America (Deloitte Technology Fast 500, 2024).
  - Certified as a Great Place to Work (2025).

## Competitive Advantages
- **First-Mover in Pick’em Format**: PrizePicks popularized the simple "over/under" pick’em style, which is now the dominant format in U.S. DFS — far simpler than traditional salary-cap fantasy.
- **Scale & Reach**: Operates in 46 jurisdictions, covering over 60% of the U.S. population, including large markets like Texas, Florida, California, and Georgia (where sports betting is not yet legal).
- **Player-First Policies**: Known for industry-leading responsible gaming features, player-friendly promotions, and transparent terms.
- **Tech & Product Innovation**: Consistently wins awards for product experience (e.g., "Best Product Experience" at the EGR North America Awards, back-to-back).
- **Strong Brand & Community**: 10M+ community members; #1 Free Sports App on the Apple App Store.

## Strategic Focus
- **Geographic Expansion**: Continuing to expand into new U.S. states and potentially international markets via Allwyn’s global network.
- **Product Diversification**: Growing beyond traditional player props into team markets, culture predictions, and peer-to-peer gaming (PrizePicks Arena).
- **Deepening Sports Partnerships**: Extending partnerships with major leagues (NBA, MLB, NHL teams) to drive brand trust and user acquisition.
- **Headcount & Office Growth**: Investing in a massive new Atlanta HQ and hiring 1,000+ new employees across Engineering, Product, Marketing, and IT.

## Why Work Here
- **Culture**: Strong emphasis on "people-first" culture with core values: *Play As A Team, Accept Audibles, Leave It All On The Field, Let It Fly*. Recognized as a Great Place to Work (2025).
- **Work Policy**: Flexible — hybrid model with a flagship Atlanta HQ (West Midtown) and remote options. Remote employees can travel to HQ for team connection.
- **Perks & Benefits**: Competitive salary, bonus program, comprehensive health insurance, retirement savings with company match, flexible PTO, paid parental leave, pet insurance, telemedicine, behavioral health benefits, and family planning support.
- **Office Life**: Atlanta HQ features regular team outings, intramural sports, community service events, weekly Pickleball, catered lunches, and trips to Braves/Hawks games.
- **Growth Trajectory**: High-growth environment (fastest-growing sports company in the U.S.) with massive investment from Allwyn — strong job security and upward mobility.
- **Engineering Culture**: Product-driven, fast-paced, and focused on innovation (peer-to-peer, esports, AI-driven predictions). Engineers work on high-scale consumer apps with millions of users.

## Sources
1. [PrizePicks About Page](https://www.prizepicks.com/about)
2. [PrizePicks Careers Page](https://www.prizepicks.com/careers)
3. [PrizePicks Current Openings](https://www.prizepicks.com/jobs)
4. [PrizePicks Press Release - Great Place to Work 2025](https://www.prizepicks.com/press-news/prizepicks-earns-2025-great-place-to-work-certification)
5. [Crunchbase - PrizePicks](https://www.crunchbase.com/organization/prizepicks)

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