---
title: 'Senior Strategic Planner at Ogilvy Health Canada'
canonical: 'https://feeny.ai/job/senior-strategic-planner-ogilvy-health-canada-toronto-aqny6h8hyr5j'
type: 'job'
last_seen: '2026-10-24'
---

# Senior Strategic Planner at Ogilvy Health Canada

- **Company:** Ogilvy Health Canada
- **Location:** Toronto, Canada
- **Compensation:** $90k–$140k
- **Posted:** 2026-06-22
- **Last confirmed live:** 2026-10-24
- **Apply:** https://job-boards.greenhouse.io/ogilvyhealthcanada/jobs/4708196005

## Job description

Senior Strategic Planner

Ogilvy Health Canada

About Ogilvy Health:

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities— Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health Canada on LinkedIn.

About the Role:

The Senior Strategic Planner is responsible for leading high-impact strategic initiatives for clients and brands and serves as a key strategic partner for day-to-day requests on strategic needs. This role is a key internal support for both Account Services and Creative to raise the overall quality of our deliverables, communications, and creative output. The Senior Strategic Planner leverages industry knowledge to provide critical insights and will deliver compelling research, ideas and strategic recommendations for positioning a client’s business/products to customers/consumers.

## What You’ll Do

- Analyze & Distill Insights: Identify, gather, and analyze information from various sources to understand customer, patient, and consumer behaviour, as well as emerging market trends.
- Architect Go-to-Market Plans: Strategize and architect holistic, digital-first go-to-market plans for a diverse portfolio of brands across the Canadian market, guiding agency teams during the definition, brief, design, and development phases.
- Lead Strategic Workshops: Lead high-profile strategic workshops internally, with clients, and with their cross-functional teams to collaborate on brand strategies, patient journeys, and tactical planning.
- Drive Omnichannel Engagement: Drive customer engagement strategies as an expression of broader brand strategies, developing integrated campaigns across email, web, search, media, and social channels (as well as leveraging creator collaborations and emergent technologies).
- Map Journeys & Blueprints: Partner with internal creative, account, and production teams to distill insights and build comprehensive strategies that include customer journeys, messaging maps, tactics, and campaign blueprints.
- Audit & Optimize: Review and audit established plans to identify gaps, trends, and opportunities within an omnichannel marketing ecosystem, using data to optimize campaign impact.
- Provide Strategic Consulting: Provide internal and client-facing consulting when crafting channel-specific recommendations, actively keeping teams ahead of the curve regarding best practices and emerging digital trends.
- Support Growth Initiatives: Contribute to new business pitches and organic growth opportunities by developing compelling integrated strategies that showcase the agency's modern strategic capabilities.

## What You’ll Need

- Agency Experience: 5 to 7 years of strategic planning experience within an advertising or marketing agency (prior experience or deep interest in pharma, healthcare, and/or wellness is highly valued).
- Analytical & Data-Driven Mindset: A customer-first mindset with sound knowledge of data, statistical analytical methods, and measurement principles.
- Strategic & Marketing Acumen: Deep marketing knowledge, business acumen, and an inherent curiosity to uncover the truth behind consumer and patient behaviors.
- Exceptional Communication: Strong written, verbal, and presentation skills, with a natural presence that builds trust with clients and internal teams.
- Collaboration & Organization: Proactive, with excellent collaborative skills and the ability to identify strategic opportunities across brands, campaigns, and markets, balanced with a high degree of personal accountability.
- Digital & Analytics Toolsets: Hands-on experience with professional analytics platforms (e.g., Google Analytics/Adobe Analytics, custom dashboards, e-commerce) and social media analytic tools.
- Research & Social Listening: Experience collecting socio/psycho/demographic and behavioral information through primary research and secondary data collection, including experience with social listening platforms (such as Brandwatch).
- Integrated Digital Marketing: Strong understanding of search engine marketing (SEM/PPC), social media marketing (paid and earned), and digital media dynamics.

## How We’ll Support You

Ogilvy Health celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud with people you’ll be proud to call your teammates.

Ogilvy Health Canada employees are encouraged to bring their ideas, experiences and perspectives, gleaned from their varied backgrounds to the workplace.  We strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Salary Range $90,000—$140,000 CAD

## About Ogilvy Health Canada

## Company Overview
- **One-liner**: Ogilvy Health Canada is a specialized healthcare communications agency that delivers brand-building, medical education, and customer engagement solutions for pharmaceutical and healthcare clients as part of the global Ogilvy network.
- **Entity Type**: Division of a Public Company (parent WPP plc; NYSE: WPP)
- **Headquarters**: Toronto, Ontario, Canada (with a second office in Montreal, QC)
- **Founded**: 1948 (parent Ogilvy founded by David Ogilvy; Canadian health practice established later)
- **Founders**: David Ogilvy (founder of Ogilvy)

## Core Business
- **Primary industry**: Healthcare advertising and marketing communications
- **Target customers**: B2B – pharmaceutical companies, biotech firms, healthcare organizations (HCP, patient, and payer audiences)
- **Mission**: “To inspire brands and people to impact the world” by keeping audiences’ health and wellness needs at the center of every touchpoint.

## Products & Services
- **Brand Development & Promotion**: Full-service creative strategy, HCP and consumer promotion, and brand planning.
- **Medical Education (MedEd)**: Scientific content development and continuing medical education (CME) programs.
- **Data, Intelligence & Strategy**: Data-driven insights, market research, and analytics to inform campaign strategy.
- **PR, Social & Influence**: Public relations, social media management, and influencer programs tailored to healthcare.
- **Experience & Innovation**: Digital transformation, customer experience design, and omni-channel engagement.
- **Market Access & Payer**: Communication strategies to support pricing, reimbursement, and market access.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (part of WPP, which has a market cap of ~£8B as of mid-2025)
- **Key Metric**: Revenue is not publicly disclosed for the Canada entity; LinkedIn reports 34 employees as of June 2025
- **Notable Investors/Partners**: Parent company WPP; clients include major pharmaceutical companies
- **Growth Signals**: Headcount declined ~27% YoY (from ~47 to 34); recent hiring activity for Account Manager, CME positions suggests selective growth in medical education

## Competitive Advantages
- **Global network leverage**: Access to Ogilvy’s worldwide resources, proprietary tools, and cross-market expertise.
- **Deep healthcare specialization**: Decades of experience navigating regulatory environments and delivering compliant, impactful campaigns.
- **Integrated service mix**: Combines creative, medical, PR, digital, and data capabilities under one roof, reducing need for multiple agency partners.

## Strategic Focus
- **AI integration**: The agency is actively exploring how artificial intelligence can transform pharma marketing, with internal initiatives and client-facing pilots (see LinkedIn posts on AI in pharma advertising).
- **Digital transformation**: Emphasis on new delivery models and ways of working to unlock the promise of AI and improve outcomes.
- **Talent retention and diversity**: Continued investment in employee development and inclusive culture to attract and retain top talent.

## Why Work Here
- **Culture**: Ogilvy positions itself as a “people-first” company with a focus on continuous learning, career growth, and diversity, equity, and inclusion (DEI). Employee resource groups like RedLotus, Black Diaspora, and Pride support belonging.
- **Work model**: Hybrid presence expected in Toronto and Montreal offices; specific remote policy not publicly detailed.
- **Perks**: Part of a global creative network with opportunities for cross-border collaboration; emphasis on mentorship and professional development.
- **Engineering/creative environment**: Creative teams account for 66% of staff (Marketing 49%, Design 17%), with directors and specialists making up the majority of roles.

## Sources
1. [LinkedIn – Ogilvy Health Canada](https://ca.linkedin.com/company/ogilvy-health-canada)
2. [Ogilvy Canada Careers Page](https://www.ogilvy.com/ca/careers)
3. [Ogilvy Canada About Page](https://www.ogilvy.com/ca/about)
4. [Ogilvy Health Global Site](https://www.ogilvyhealth.com/)
5. [Greenhouse Careers – Ogilvy Health Canada](https://job-boards.greenhouse.io/ogilvyhealthcanada)

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