---
title: 'Senior Strategic Planner at Ogilvy'
canonical: 'https://feeny.ai/job/senior-strategic-planner-ogilvy-toronto-9a5jy1dbkkdh'
type: 'job'
last_seen: '2026-10-26'
---

# Senior Strategic Planner at Ogilvy

- **Company:** Ogilvy
- **Location:** Toronto, Canada
- **Compensation:** $90k–$140k
- **Posted:** 2026-06-22
- **Last confirmed live:** 2026-10-26
- **Apply:** https://www.ogilvy.com/careers/4708200005?gh_jid=4708200005

## Job description

## About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named [Network of the Year](https://www.ogilvy.com/ideas/ogilvy-brings-home-network-year-2026-cannes-lions-international-festival-creativity) at the 2026 Cannes Lions International Festival of Creativity and [ranks](https://www.ogilvy.com/ideas/ogilvy-tops-warc-effective-100-creative-100-4th-straight-year) as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit [Ogilvy.com](http://www.ogilvy.com/), and follow us on [LinkedIn](https://www.linkedin.com/company/ogilvy/), [X](https://twitter.com/ogilvy),[Instagram](https://www.instagram.com/ogilvy/), and[Facebook.](https://www.facebook.com/ogilvy/)

## About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

Senior Strategic Planner

Ogilvy Health Canada

About Ogilvy Health:

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities— Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health Canada on LinkedIn.

About the Role:

The Senior Strategic Planner is responsible for leading high-impact strategic initiatives for clients and brands and serves as a key strategic partner for day-to-day requests on strategic needs. This role is a key internal support for both Account Services and Creative to raise the overall quality of our deliverables, communications, and creative output. The Senior Strategic Planner leverages industry knowledge to provide critical insights and will deliver compelling research, ideas and strategic recommendations for positioning a client’s business/products to customers/consumers.

## What You’ll Do

- Analyze & Distill Insights: Identify, gather, and analyze information from various sources to understand customer, patient, and consumer behaviour, as well as emerging market trends.
- Architect Go-to-Market Plans: Strategize and architect holistic, digital-first go-to-market plans for a diverse portfolio of brands across the Canadian market, guiding agency teams during the definition, brief, design, and development phases.
- Lead Strategic Workshops: Lead high-profile strategic workshops internally, with clients, and with their cross-functional teams to collaborate on brand strategies, patient journeys, and tactical planning.
- Drive Omnichannel Engagement: Drive customer engagement strategies as an expression of broader brand strategies, developing integrated campaigns across email, web, search, media, and social channels (as well as leveraging creator collaborations and emergent technologies).
- Map Journeys & Blueprints: Partner with internal creative, account, and production teams to distill insights and build comprehensive strategies that include customer journeys, messaging maps, tactics, and campaign blueprints.
- Audit & Optimize: Review and audit established plans to identify gaps, trends, and opportunities within an omnichannel marketing ecosystem, using data to optimize campaign impact.
- Provide Strategic Consulting: Provide internal and client-facing consulting when crafting channel-specific recommendations, actively keeping teams ahead of the curve regarding best practices and emerging digital trends.
- Support Growth Initiatives: Contribute to new business pitches and organic growth opportunities by developing compelling integrated strategies that showcase the agency's modern strategic capabilities.

## What You’ll Need

- Agency Experience: 5 to 7 years of strategic planning experience within an advertising or marketing agency (prior experience or deep interest in pharma, healthcare, and/or wellness is highly valued).
- Analytical & Data-Driven Mindset: A customer-first mindset with sound knowledge of data, statistical analytical methods, and measurement principles.
- Strategic & Marketing Acumen: Deep marketing knowledge, business acumen, and an inherent curiosity to uncover the truth behind consumer and patient behaviors.
- Exceptional Communication: Strong written, verbal, and presentation skills, with a natural presence that builds trust with clients and internal teams.
- Collaboration & Organization: Proactive, with excellent collaborative skills and the ability to identify strategic opportunities across brands, campaigns, and markets, balanced with a high degree of personal accountability.
- Digital & Analytics Toolsets: Hands-on experience with professional analytics platforms (e.g., Google Analytics/Adobe Analytics, custom dashboards, e-commerce) and social media analytic tools.
- Research & Social Listening: Experience collecting socio/psycho/demographic and behavioral information through primary research and secondary data collection, including experience with social listening platforms (such as Brandwatch).
- Integrated Digital Marketing: Strong understanding of search engine marketing (SEM/PPC), social media marketing (paid and earned), and digital media dynamics.

## How We’ll Support You

Ogilvy Health celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud with people you’ll be proud to call your teammates.

Ogilvy Health Canada employees are encouraged to bring their ideas, experiences and perspectives, gleaned from their varied backgrounds to the workplace.  We strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Salary Range $90,000—$140,000 CAD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

## About Ogilvy

## Company Overview
- **One-liner**: Ogilvy is a global creative network that helps brands make an impact through advertising, public relations, consulting, relationship design, and health marketing.
- **Entity Type**: Private (subsidiary of WPP plc, a publicly traded company – NYSE: WPP)
- **Headquarters**: New York City, New York, United States
- **Founded**: 1948
- **Founders**: David Ogilvy

## Core Business
- **Primary industries**: Advertising, Public Relations, Marketing Consulting, Healthcare Marketing
- **Target customers**: B2B, B2C, Enterprise, SMB across nearly 90 countries
- **Mission**: "To inspire people and brands to make an impact"

## Products & Services
- **Advertising, Brand & Content**: Full-service advertising campaigns, brand strategy, and creative content development.
- **Public Relations & Influence**: Narrative development, corporate reputation, influencer marketing, earned media.
- **Relationship Design (Ogilvy One)**: Data-driven customer engagement, loyalty programs, and personalised experiences powered by AI.
- **Consulting (Ogilvy Consulting)**: Business transformation, marketing transformation, behavioural science, innovation, and social impact strategy.
- **Health (Ogilvy Health)**: Healthcare marketing solutions for pharma, biotech, medical centres, payers, and consumer health brands.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for Ogilvy alone (parent WPP’s market cap is publicly reported)
- **Key Metric**: Annual Revenue – Not publicly disclosed; operates as part of WPP’s global network
- **Notable Investors/Partners**: Parent company WPP plc; key clients include many of the world’s most successful brands
- **Growth Signals**: Operates in 132 locations across 83 countries; 75 years of continuous operation; recently expanded capabilities in AI-driven relationship design and consulting

## Competitive Advantages
- **Borderless Creativity**: Seamless collaboration across advertising, PR, consulting, and health capabilities under one roof.
- **Deep Heritage & Trust**: Founded in 1948, Ogilvy has shepherded iconic brands through decades of market change.
- **Global Reach, Local Touch**: Nearly 90 country markets with local expertise backed by global scale.
- **Talent Culture**: Strong emphasis on inclusion, employee resource groups (“Communities”), and professional development.

## Strategic Focus
- **Innovation at Intersections**: Blending creativity with technology (AI, data) to deliver modern marketing solutions.
- **Consulting Growth**: Expanding Ogilvy Consulting’s offerings in behavioural science, sustainability, and business transformation.
- **Health & Wellness**: Deepening capabilities in healthcare marketing to serve both traditional health brands and consumer wellness.
- **Talent & Inclusion**: Investing in people-first policies, inclusive hiring, and career development to attract and retain top creative talent.

## Why Work Here
- **Culture**: People-first philosophy rooted in David Ogilvy’s original vision; strong commitment to inclusion and employee well-being.
- **Employee Resource Groups**: Nine global “Communities” (Roots, Somos, Black Diaspora, Proud, Parents & Carers, etc.) fostering belonging and professional networking.
- **Learning & Development**: Best-in-class training programs and career growth opportunities, with mentorship from senior leaders.
- **Work Environment**: Global opportunities across 132 offices; hybrid/remote policies vary by region and role (not universally disclosed, but flexibility is common in agency settings).
- **Perks**: Access to a vast global network of experts, exposure to high-profile brands, and a creative, collaborative atmosphere.

## Sources
1. [Ogilvy Careers Page](https://www.ogilvy.com/careers)
2. [Ogilvy About Page](https://www.ogilvy.com/about)
3. [Ogilvy Who We Are](https://www.ogilvy.com/careers/who-we-are)
4. [Wikipedia: Ogilvy (agency)](https://en.wikipedia.org/wiki/Ogilvy_(agency))

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