---
title: 'Senior Strategist at OLIVER Agency - APAC'
canonical: 'https://feeny.ai/job/senior-strategist-oliver-agency-apac-mumbai-sf8vpf2x7409'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Strategist at OLIVER Agency - APAC

- **Company:** OLIVER Agency - APAC
- **Location:** Mumbai, India
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/oliverseapac/jobs/8152816

## Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Strategist

Location:  Mumbai, India

About the role:

We are a collaborative, fast-moving team that values curiosity and craftsmanship. We push to remain experts across digital, content and analytics, share learnings openly, and deliver work that raises the bar. You will partner closely with hub partners, external agencies and specialists across Search, Social, Media, CRM, E‑commerce, Content and Data to build unified, measurable work.

- We are looking for a skilled and results-driven Senior Strategist to coordinate across digital touchpoints and lead a GEO (Generative Engine Optimization) programme for a major personal skincare & beauty client. You will own how the brand is described and discovered inside AI-powered search and LLM-driven experiences (ChatGPT, Perplexity, Google AI/Assistant, AI Overviews, voice assistants), and convert those insights into content, technical and experimentation changes that drive measurable business outcomes.
- You will analyse AI-driven brand perception, benchmark visibility versus competitors, and close gaps by shaping content, structured data, and knowledge assets used in retrieval-augmented generation. The role requires strong strategic judgement, hands-on content and schema work, experimentation rigor, and the ability to move fast with cross-functional teams.

You are right for the role if:

- You have built commercially-driven digital and content strategies that are also creatively inspiring.
- You understand emerging culture and know how to engage diverse audiences across platforms including AI/LLM channels.
- You can draw actionable insight from data (social listening, analytics, model audits) and convert hypotheses into experiments and measurable outcomes.
- You work well with multiple stakeholders, excel at managing clients, and collaborate effectively with creative and technical teams.
- You are social-media savvy, curious about generative AI, and have experience applying SEO/structured-data best practices.
- You have domain experience in beauty / BPC (Beauty and Personal Care) product strategies and the category dynamics that drive purchase.

What you will be doing:

AI Search Visibility (AEO/GEO) Lead:

Objective: Lead a structured experimentation program to improve brand visibility across AI-powered search and Large Language Model (LLM) platforms.

- Develop and execute a 90-day AEO/GEO experimentation roadmap.
- Identify priority consumer search intents, questions, and product-related prompts.
- Partner with agencies and internal stakeholders to optimize brand presence across AI search environments.
- Track brands visibility across LLMs and featured-answer search experiences.
- Generate insights and recommendations on the impact of AEO/GEO initiatives.
- Build frameworks and playbooks for scaling successful interventions across brands and campaigns.
- Success Metrics
- Improvement in brands' Visibility Score across prioritised prompts.
- Delivery of actionable learnings and scale recommendations at conclusion of pilot.

Community Building & UGC Growth:

Objective: Build engaged and culturally relevant communities that drive retention, advocacy, and user-generated content.

- Define priority brand communities in partnership with media teams.
- Develop community strategies, engagement plans, and growth roadmaps.
- Create influencer and creator playbooks tailored to each community, including content formats, conversation hooks, and engagement triggers.
- Design programs that encourage consumer participation and UGC creation.
- Leverage the brand assets and cultural properties (including music and creator partnerships) to increase social participation.
- Monitor community health, sentiment, engagement, and UGC trends.
- Regularly review performance and community feedback to optimize briefs, content strategies, and media investments.

What you need to be great in this role:

- 4 years’ experience in digital strategy, SEO or content (agency or client-side).
- Experience reviewing AI/LLM outputs and turning findings into content or technical fixes.
- Familiarity with Product, FAQ, HowTo, Review and answer-first content patterns.
- Practical understanding of RAG/embeddings and vector stores (or willingness to get hands-on quickly).
- Comfortable with web analytics and basic SQL; able to build or read dashboards.
- Experience with A/B testing and basic experiment design/statistics.
- Strong communicator who can influence product, engineering, legal and creative teams.
- Experience with consumer brands (beauty/BPC preferred but not required).
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 18595

#LI-Onsite #LI-SP1 Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused  to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

## About OLIVER Agency - APAC

## Company Overview
- **One-liner**: OLIVER Agency designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, operating as part of The Brandtech Group.
- **Entity Type**: Private (Subsidiary of The Brandtech Group)
- **Headquarters**: Singapore (46 Kim Yam Road, The Herencia, #03-19, Singapore 23935) [sg.oliver.agency](https://sg.oliver.agency/)
- **Founded**: 2004
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Marketing services / In-house agency management
- **Target customers**: B2B – large brands and enterprises across sectors
- **Mission/purpose**: To drive marketing change from the inside out by embedding dedicated teams within client organisations, delivering more efficient and effective creative work.

## Products & Services
- **In-House Agency Design & Management**: A fully embedded team that operates as the client’s own marketing department, covering strategy, creative, content, data, and production. [oliver.agency](https://www.oliver.agency/)
- **Oliver Marketing Gateway**: A proprietary technology platform that accelerates marketing change and provides workflow, analytics, and AI capabilities.
- **GenAI Integration**: Leveraging artificial intelligence (including large language models) to enhance efficiency and creativity in content creation and campaign execution. [LinkedIn](https://uk.linkedin.com/company/oliver-agency)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company under The Brandtech Group)
- **Key Metric**: 5,000+ people globally; serves 300+ clients across 40+ countries. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
- **Notable Investors/Partners**: Parent company The Brandtech Group is a major investor; no standalone funding rounds disclosed for OLIVER.
- **Growth Signals**: Named *Campaign’s Digital Innovation Network of the Year*; expanding GenAI capabilities; active hiring in APAC across Account, Creative, Content, and Social roles. [oliver.agency](https://www.oliver.agency/)

## Competitive Advantages
- **Unique model**: Exclusive focus on building in-house agencies for brands, not standalone client campaigns.
- **Cost efficiency**: Average 30% savings on marketing spend for clients through streamlined operations and embedded teams. [oliver.agency](https://www.oliver.agency/)
- **Scale & network**: Access to a global talent pool of 5,000+ and The Brandtech Group’s AI and technology resources.

## Strategic Focus
- Scaling the in-house agency model across new markets (APAC remains a key growth region).
- Deepening GenAI capabilities to automate and enhance marketing production, with roles like “GenAI Producer” appearing in APAC postings. [job-boards.greenhouse.io/oliverseapac](http://job-boards.greenhouse.io/oliverseapac)
- Expanding service lines (analytics, social media, content) within existing client ecosystems.

## Why Work Here
- **Work environment**: Teams are embedded inside major global brands, offering direct exposure to client strategy and decision-making.
- **Culture**: Described as collaborative, innovative, and focused on continuous learning. Benefits vary by location but typically include healthcare, retirement plans, paid leave, and flexibility. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
- **Remote/Hybrid**: Mix of on-site, hybrid, and fully remote roles depending on location (e.g., India has remote positions).
- **Training & growth**: Continuous training on the latest tools, platforms, and LLMs; opportunity to work across 1,500+ brands and 50+ markets. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
- **Perks**: Enhanced family support, wellness benefits, and tailored local benefits.

## Sources
1. [job-boards.greenhouse.io/oliverseapac](http://job-boards.greenhouse.io/oliverseapac)
2. [oliver.agency](https://www.oliver.agency/)
3. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
4. [sg.oliver.agency](https://sg.oliver.agency/)
5. [uk.linkedin.com/company/oliver-agency](https://uk.linkedin.com/company/oliver-agency)

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