---
title: 'Senior Technical SEO Specialist at VML/WPPEnterprise Solutions'
canonical: 'https://feeny.ai/job/senior-technical-seo-specialist-vml-wppenterprise-solutions-amsterdam-fpa1gknh95ab'
type: 'job'
last_seen: '2026-09-16'
---

# Senior Technical SEO Specialist at VML/WPPEnterprise Solutions 

- **Company:** VML/WPPEnterprise Solutions 
- **Location:** Amsterdam, Netherlands
- **Posted:** 2026-09-16
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8813536002

## Job description

## Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

## About the role

WPP Enterprise Solutions in Amsterdam is the central hub for SEO and GEO expertise across the WPP network. From our team, we work with major national and international organisations on complex challenges across search, websites, digital platforms and AI-driven discovery.

Our team currently consists of ten SEO and GEO specialists and is growing rapidly. We are therefore looking for a Senior Technical SEO Specialist to strengthen our technical capabilities.

This is explicitly not a traditional SEO role with some technical SEO added on top. We are looking for someone who approaches SEO from a technical perspective. Someone who understands how websites, platforms, JavaScript frameworks, crawlers, rendering, APIs and search engines interact, and who can independently investigate and solve complex technical problems.

You are comfortable working with SEO specialists, developers, solution architects, product teams and other technical stakeholders. You are able to go deep into the technology when needed, while also translating complex findings into clear priorities, recommendations and implementations for enterprise clients.

## What you will do

As a Senior Technical SEO Specialist, you will be responsible for the technical quality and scalability of our SEO solutions. You will work on complex websites and digital ecosystems where standard SEO checklists are simply not enough.

Your responsibilities will include:

- Conducting advanced technical SEO audits for large and complex websites, platforms and international domain structures.
- Analysing crawling, indexing and rendering to identify the root causes of technical SEO and indexation issues.
- Working with modern JavaScript frameworks and rendering architectures, including SSR, CSR, SSG and hybrid rendering.
- Analysing HTML, JavaScript, HTTP requests, response headers, status codes, redirects, canonicalisation and robots directives.
- Investigating and optimising crawl architecture, internal linking and information architecture for websites with hundreds of thousands or millions of URLs.
- Advising on complex technical challenges involving migrations, replatforming, URL structures, faceted navigation, pagination, internationalisation and hreflang.
- Performing log file analysis to understand how Googlebot and other crawlers interact with websites and to improve crawl efficiency.
- Developing scripts, tooling and automation that make recurring analyses faster, more reliable and more scalable.
- Reviewing technical solutions, specifications and implementations from an SEO perspective before they go live.
- Working closely with developers and engineering teams to translate SEO recommendations into clear technical requirements and tickets.

The technical expertise we are looking for

For this role, we are looking for someone whose technical capabilities go well beyond using standard SEO tools.

You have a strong understanding of:

- HTML, CSS and JavaScript, and can independently analyse source code and identify technical issues.
- HTTP and web architecture, including requests and responses, status codes, caching, redirects, headers and CDN behaviour.
- JavaScript SEO and the implications of client-side and server-side rendering for crawling, rendering and indexing.
- Technical concepts such as SSR, CSR, SSG, hydration and dynamic rendering.
- Crawling and indexing, and how search engines technically process websites.
- txt, XML sitemaps, canonical tags, meta robots, X-Robots-Tag and other crawling and indexing directives.
- Structured data and Schema.org.
- Core Web Vitals and web performance.
- International websites, hreflang and complex multi-market architectures.
- Website and platform migrations.
- Crawl budget and scalable website architectures.

You do not need to be a software engineer in every area. However, we do expect you to be comfortable reading code, manipulating data, working with APIs and building scripts or technical solutions when needed.

What seniority means to us

Being senior means more than being able to independently deliver a technical SEO audit.

We expect you to be able to break down complex technical problems where there is no obvious answer. You combine experience, data and technical knowledge to define your own investigative approach and develop solutions that can realistically scale within enterprise organisations.

You will also:

- Proactively improve the way we work, using tooling and AI to increase efficiency, quality and impact.
- Make significant improvements to our SEO guidelines, workflows and processes.
- Develop innovative solutions to complex SEO challenges, including algorithm changes, large-scale site architecture, crawling and automation.
- Build frameworks, templates, scripts and automations that can be adopted across multiple clients and projects.
- Independently develop new approaches for challenges where no standard solution exists.
- Think beyond what needs to change and consider how solutions can be technically and organisationally implemented at scale.
- Help other SEO specialists grow their technical capabilities.

Act as a senior technical sparring partner for our clients.

What you'll need:

- 10+ years of experience in Technical SEO, with a strong track record of solving complex technical SEO challenges for large-scale, international and/or enterprise websites.
- Currently based in the Netherlands and able to work from our WPP office in Amsterdam.
- Deep technical knowledge of how modern websites are built, crawled, rendered and indexed, including strong expertise in HTML, JavaScript, HTTP, web architecture and rendering technologies.
- Strong experience working with large and complex website architectures, including crawling and indexation, faceted navigation, internationalisation, migrations, internal linking and crawl budget optimisation.
- Experience with Python and/or JavaScript for scripting and automation is highly desirable, as is experience with SQL, BigQuery or comparable data environments.
- A proven ability to turn complex technical findings into clear, actionable recommendations for developers, product teams, architects and senior stakeholders.
- Experience developing scalable frameworks, tooling, templates or automations that can be applied across multiple clients or projects.
- An eager and proactive mindset, with a strong interest in exploring how AI, automation, emerging search technologies and GEO can improve both our work and our clients' performance.
- Fluent in English. Dutch is highly desirable.

What we offer:

We offer a competitive salary, a vibrant and collaborative culture and ample opportunities for professional growth. You'll be part of a global network of talent, working on projects that truly make an impact.

Our compensation:

- A gross annual salary range of 80,000€ - 95,000€, based on experience level.
- Hybrid working flexibility.
- Access to learning platforms .
- Wellbeing initiatives including mental health support programs and wellness activities.
- Employee discounts and access to WPP/VML global benefits ecosystem.
- Participation in team events, agency gatherings and cross-discipline workshops.
- At WPP ES, we believe in investing in people who build long-term value for our clients and their customers. Your growth is part of our growth.

## About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML/WPPEnterprise Solutions 

## Company Overview
- **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands.
- **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded.
- **Headquarters**: London, United Kingdom
- **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R)
- **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan.

## Core Business
- **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI
- **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology
- **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness.

## Products & Services
For each major offering:
- **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities.
- **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation.
- **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce.
- **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact.
- **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network.
- **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn).
- **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals.
- **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships).
- **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025).

## Competitive Advantages
- **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof.
- **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery.
- **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe.
- **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI.

## Strategic Focus
- Scaling AI‑driven transformation and automation for enterprise clients.
- Deepening omnichannel commerce capabilities (B2B, DTC, marketplace).
- Expanding consulting and CX services alongside technology delivery.
- Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity.
- Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings.

## Why Work Here
- **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers).
- **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent.
- **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments.
- **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand.
- **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists.

## Sources
1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions)
2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers)
3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions)
4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions)

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