---
title: 'Senior Traffic Manager at Equativ'
canonical: 'https://feeny.ai/job/senior-traffic-manager-equativ-new-york-1srbc8g5h60h'
type: 'job'
last_seen: '2026-11-03'
---

# Senior Traffic Manager at Equativ

- **Company:** Equativ
- **Location:** New York, NY
- **Compensation:** $85k–$95k
- **Work type:** hybrid
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.lever.co/equativ/519f60b2-9d80-4b00-9575-7dd3df672a4b

## Job description

About Our Team's Mission: We're hiring a Senior Campaign Manager to run some of our largest and most complex managed-service campaigns, end to end, across CTV, OLV, display, audio and YouTube. You'll execute on Equativ's own platform and on the major external DSPs. This is more than trafficking. You'll be the trusted ops partner to our top agencies, the go-to expert on our audio and streaming products (including Spotify), and a builder of new platform partnerships. You'll report to the Director of Traffic Management and work daily with Sales, Account Management, Product and Finance.

Key Responsibilities: Own complex campaigns end to end

- Manage end-to-end live campaigns, including setup, pacing, delivery, revenue optimization, and KPIs to drive repeat business
- Turn IOs and media plans into clean builds: flights, budgets, targeting, frequency, audience and inclusion lists, deals/PMPs, creative and tracking (CM360, DoubleVerify, IAS)
- Manage recurring monthly and flighted programs for top accounts, including multi-language and multicultural campaigns
- Monitor delivery and KPIs daily (VCR, CTR, viewability, reach, CPA) and fix under-delivery or performance issues before the client notices
- Collaborate cross functionally with sales, support, and tech teams to ensure campaign delivery
- Demonstrate strong technical expertise in ad operations systems, DSPs, SSPs, and ad servers

Execute across external DSPs and platforms

- Build, launch and optimize campaigns directly in The Trade Desk, StackAdapt, DV360, Walmart DSP and Nexxen, alongside our internal platform
- Set up and manage seats, advertisers, pixels, audiences and deals in each DSP, and keep access and billing clean
- Traffic on premium and partner environments such as Spotify, Amazon, Netflix, Disney/Hulu, YouTube and Twitch
- Reconcile delivery across platforms and third-party ad servers, and resolve discrepancies with partners

What you bring:

- 4+ years in programmatic campaign management, ad operations or trading at an agency, DSP or SSP
- Hands-on any of the following platforms platforms:
- The Trade Desk
- StackAdapt
- DV360 (Display & Video 360)
- Walmart DSP (Walmart Connect)
- Nexxen
- Amazon DSP
- A track record of managing high-budget, multi-channel campaigns at the same time, with strong pacing and budget control
- Deep CTV/OTT and online video knowledge: VAST/VPAID, app and channel targeting, deal IDs and PMPs
- Working knowledge of ad serving and verification: CM360 tags, macros and cache-busters, DoubleVerify, IAS, impression and click tracking
- Strong Excel/Google Sheets skills; comfort pulling and reconciling data across platforms
- Clear, calm, solutions oriented communication with agencies and internal teams

👋 About us Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.

Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.

With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.

The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives. Come and lead the charge with us in building a transparent ecosystem based on quality!

---------------------- Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com

## About Equativ

## Company Overview
- **One-liner**: Equativ is a global, independent end-to-end media platform that provides AI-driven ad tech solutions for advertisers, publishers, broadcasters, and retailers.
- **Entity Type**: Private (Acquired by Bridgepoint in 2023; $406M in total funding)
- **Headquarters**: Paris, France
- **Founded**: 2005 (originally as Smart AdServer)
- **Founders**: Not publicly available (born from within a premium publisher)

## Core Business
- **Primary industry/industries**: Advertising Technology (AdTech), Digital Media, Programmatic Advertising
- **Target customers**: B2B — serving advertisers, publishers, broadcasters, and retailers (50,000+ brands globally)
- **Mission or purpose statement**: To make advertising better and smarter, leading to better marketing results while consumers benefit from an improved and elevated advertising experience. [equativ.com](https://www.equativ.com/company)

## Products & Services
- **Maestro by Equativ**: A unified platform for buyers and sellers offering AI-powered optimization, real-time insights, and cross-channel campaign management with precision and safety.
- **AI-Powered Programmatic Agents**: A suite of tools that automate planning, optimization, reporting, and campaign diagnostics, cutting planning time by up to 40%.
- **Creative Ad Enhancements**: Proprietary technology that automatically enhances standard ad formats (CTV, Video, Display, Native) to boost engagement, comprehension, and conversions, powered by attention and cognitive behavior research.
- **Retail Media Solutions**: Monetization tools for retailers and agencies to drive conversions and reach high-intent shoppers across on-site and off-site channels.
- **CTV Stack**: Comprehensive connected TV offering including server-side ad insertion (SSAI), an ad server, and shoppable formats for a user-centric viewer experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of **€197.1M**; Total Funding of **$406M**
- **Notable Investors/Partners**: Acquired by **Bridgepoint** (2023). Key acquisitions include LiquidM (2019) and Sharethrough.
- **Growth Signals**: Headcount of ~596 (+18.3% YoY, +111 people); global team across 18 countries and 21 offices; serves 50,000+ brands globally. [linkedin.com](https://www.linkedin.com/company/equativ)

## Competitive Advantages
- **Independence & Transparency**: One of the most trusted independent ad tech platforms, operating without the conflicts of ownership by a major walled garden.
- **20+ Year Track Record**: Longevity and deep expertise in the ad ecosystem, having evolved from a premium publisher's internal ad server.
- **Vertically Integrated & Comprehensive**: A single, unified platform covering supply, demand, data, and creative — from ad server to DSP to retail media.
- **Attention-Focused Innovation**: Creative enhancement technology built on research into attention and cognitive behavior, providing a differentiated value proposition.

## Strategic Focus
- **AI and Automation**: Heavy investment in AI-powered agents to streamline campaign management and reduce manual work for buyers and sellers.
- **CTV Expansion**: Building out a comprehensive CTV stack with SSAI, shoppable ads, and enhanced viewability.
- **Retail Media**: Scaling its retail media solution to help retailers and brands monetize inventory and connect with high-intent shoppers.
- **Sustainability**: Offering sustainability-focused offerings as part of its platform.

## Why Work Here
- **Culture & Values**: Emphasizes three core values: **Be Brave** (ownership, trust, continuous improvement), **Be Thoughtful** (work-life balance, DE&I, integrity), and **Be Stronger Together** (collaboration, global programs). [equativ.com](https://www.equativ.com/careers/culture)
- **DE&I**: DEIB is at the forefront of company values, celebrating differences in age, ethnicity, race, religion, and more.
- **Flexible Work**: Flexible work schedules and generous paid time off are offered.
- **Global & Collaborative**: A team of 750+ people across 43 nationalities and 21 countries, with 17 offices globally.
- **Benefits**: Includes career acceleration and global learning opportunities, family-focused leave benefits, country-specific pension plans, and a company-wide Globetrotter program.
- **Engineering & Technical Focus**: 20% of the workforce is in technical roles (142 people), with opportunities for growth in a fast-moving AdTech environment.
- **Work Model**: Promotes a hybrid/office policy with a flexible schedule. [equativ.com](https://www.equativ.com/careers)
- **Headcount & Growth**: 596 employees (+18.3% YoY), indicating a scaling company with room for career advancement. [linkedin.com](https://www.linkedin.com/company/equativ)

## Sources
1. [equativ.com - Company Overview](https://www.equativ.com/company)
2. [equativ.com - Careers](https://www.equativ.com/careers)
3. [equativ.com - Culture](https://www.equativ.com/careers/culture)
4. [linkedin.com - Equativ Company Page](https://www.linkedin.com/company/equativ)
5. [equativ.com - Homepage](https://www.equativ.com/)

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