---
title: 'Senior UI Designer- Freelance at VML'
canonical: 'https://feeny.ai/job/senior-ui-designer-freelance-vml-kansas-city-missouri-779nj3swpqr1'
type: 'job'
last_seen: '2026-09-25'
---

# Senior UI Designer- Freelance at VML

- **Company:** VML
- **Location:** Kansas City Missouri, United States
- **Compensation:** $70–$90/hr
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-09-25
- **Apply:** https://www.vml.com/careers/job/8843018002?gh_jid=8843018002

## Job description

## Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML.

VML

Freelancer Senior UI Designer

We are seeking a Freelancer Senior UI Designer to lead visual design direction and execution across digital programs and platforms. The ideal candidate brings strong UI craft, CRM experience, healthcare/pharmaceutical client experience, and T-shaped design talent with expertise across both UX and UI.

This freelance role combines hands-on design leadership, design-system thinking, modular asset creation, and the strategic use of AI to improve design quality, consistency, and efficiency.

## Responsibilities

- Define, evolve, and scale design systems across products and platforms.
- Establish visual direction and ensure consistency across digital experiences.
- Design intuitive, polished interfaces for CRM and other digital platforms.
- Build and maintain modular asset libraries that support scalable, efficient production.
- Translate brand and business requirements into compelling UI experiences.
- Partner with UX, strategy, technology, and cross-functional teams to deliver cohesive experiences.
- Apply T-shaped design skills, contributing across both UX and UI when needed.
- Integrate AI tools and workflows to accelerate exploration, production, and quality.
- Represent and advocate for strong visual craft across teams and client engagements.
- Apply experience working with healthcare and pharmaceutical clients, including the ability to navigate regulated environments and complex stakeholder needs.

## Qualifications

- Senior-level experience in UI/product/digital design, preferably in an advertising agency or marketing environment.
- Proven CRM experience.
- Experience creating and managing modular design and asset libraries.
- Demonstrated experience working with healthcare and/or pharmaceutical clients.
- Strong portfolio showcasing exceptional UI, visual design, and design-system work.
- T-shaped skill set: deep expertise in UI with strong working knowledge of UX, interaction design, and user-centered design principles.
- Experience defining visual direction and maintaining design consistency across multiple platforms.
- Strong understanding of responsive design, accessibility, and modern digital design patterns.
- Experience using AI tools to enhance design exploration, iteration, and production.
- Excellent communication, collaboration, and presentation skills.
- Ability to work independently as a freelancer while managing priorities, timelines, and deliverables.

What Success Looks Like

The successful candidate will elevate the visual quality of digital experiences, create scalable design solutions, strengthen design-system adoption, and bring a balance of UI creative craft, UX thinking, CRM expertise, healthcare/pharma experience, and AI-enabled efficiency to every engagement.

What You’ll Need:

- Ideally 3-6+ years of UI Design working with campaign management, project and product launch teams as well as demonstrated experience in advertising or marketing communications; a minimum of 3+ years of hands-on experience in an Ad Agency is required
- Self-driven with proven experience working with multi-disciplinary teams (CX, CRM, Strategy, Data, Creative, Project Management) across North American offices
- Good understanding of emerging standards, user-centered design, the consumer journey, optimization and search practices
- High EQ and the ability to read what a team needs to help motivate them

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click [WPP Benefits](https://mybenefits.wpp.com/public/welcome) for more details.

_ $70—$90 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML

## Company Overview
- **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach.
- **Entity Type**: Public (subsidiary of WPP, LSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864)
- **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook

## Core Business
- **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting
- **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.)
- **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy.

## Products & Services
- **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint.
- **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships.
- **Commerce**: Seamless, innovative commerce solutions that convert interest into action.
- **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open.
- **Health**: Specialized healthcare marketing and communications (VML Health).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). 
- **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn.
- **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed).
- **Growth Signals**: 
  - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise.
  - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings.
  - Named No. 3 on an unspecified industry ranking (vml.com/expertise).
  - VML Foundation has contributed over $3.2 million to charitable causes.

## Competitive Advantages
- **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective.
- **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering.
- **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML.
- **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions.
- **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities.

## Strategic Focus
- Deepening the integration of creativity and technology to deliver “connected brands.”
- Expanding AI-driven marketing and personalization through WPP Open.
- Growing the Health practice and Commerce capabilities.
- Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program).
- Continuing to build a diverse, inclusive workforce and culture of belonging.

## Why Work Here
- **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy.
- **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth.
- **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement.
- **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health.
- **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks.

## Sources
1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values.
2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history.
3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities.
4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures.

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