---
title: 'Senior User Acquisition Manager I at Mistplay'
canonical: 'https://feeny.ai/job/senior-user-acquisition-manager-i-mistplay-seoul-y89y4cs9dm6w'
type: 'job'
last_seen: '2026-11-01'
---

# Senior User Acquisition Manager I at Mistplay

- **Company:** Mistplay
- **Location:** Seoul, South Korea
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-01
- **Apply:** https://jobs.lever.co/mistplay/ee2483d7-c5fa-419a-9704-9e663b9aff5c

## Job description

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.

We are looking for a highly skilled Senior User Acquisition Manager to own and optimize performance marketing campaigns across Korea, Japan, and broader APAC markets. In this role, you will drive measurable user growth, manage multi-million-dollar budgets, and partner with a cross-functional team spanning Creative, Product, Data, and Sales. You will play a strategic role in scaling our user base while shaping our approach to performance marketing across key Asian markets. Responsibilities: Lead data analysis and optimize UA campaigns based on internal performance KPIs. Regularly monitor, assess and present in-depth reports on campaign performance to company stakeholders. Provide input and data-driven insights into creative development. Manage relationships with existing partners and identify new platforms and opportunities to enhance campaign performance. Engage closely with the Creative, Sales, Product, and Data teams, fostering a cohesive approach to align on company goals and strategies. Stay up-to-date on the latest user acquisition trends, market dynamics, and emerging platforms in Korea & Japan. Requirements: 4-7+ years of experience in mobile user acquisition, with a strong track record of driving results. Proven ability to manage UA campaigns across multiple platforms, effectively handling substantial budgets. In-depth knowledge of mobile advertising technologies, including attribution tools and platforms. Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies for user acquisition. Hands-on experience with SDK networks, DSPs, SSPs, and major platforms such as Facebook, Google, and others relevant to the Japanese market. Experience with SDK networks, DSPs/SSPs, and major UA platforms. Exceptional communication skills, with the ability to collaborate effectively across cross-functional teams and provide clear, concise reporting. Bilingual in English + Korean or Japanese (both written and spoken).

Why Mistplay? We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

## About Mistplay

## Company Overview
- **One-liner**: Mistplay is a mobile game advertising and loyalty platform that rewards gamers for playing and spending, while helping advertisers and publishers drive engagement and revenue through a play-and-earn model.
- **Entity Type**: Private (backed by GrowthCurve Capital in 2021)
- **Headquarters**: Montreal, Quebec, Canada
- **Founded**: 2015
- **Founders**: Henri Machalani and Eugene Joannides

## Core Business
- **Primary industries**: Mobile gaming, advertising technology, app loyalty
- **Target customers**: B2B (game advertisers, app publishers, brands) and B2C (mobile gamers)
- **Mission**: "To be the best way to play mobile games for everyone, everywhere!" [builtin.com](https://builtin.com/company/mistplay)

## Products & Services
- **Mistplay App**: A loyalty platform for Android and iOS where users discover new games, earn rewards (gift cards) for time and in-app spending, and redeem them. Over 30M+ lifetime installs and 400+ games available.
- **Mistplay Audience Network**: A unified rewarded advertising network that connects advertisers to 40M+ high-intent, reward-motivated users across partner apps. [linkedin.com](https://linkedin.com/company/mistplay)
- **Helios AI Engine**: Advanced machine learning engine that powers rewarded advertising, optimizing engagement and loyalty beyond transactional rewards. [business.mistplay.com/about-us](https://business.mistplay.com/about-us)

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual revenue of $100M (as per LinkedIn estimate) [linkedin.com](https://linkedin.com/company/mistplay)
- **Notable Investors/Partners**: GrowthCurve Capital (lead investor in 2021); ranked #10 in Gaming (Global) on AppsFlyer’s 2025 Performance Index; top media source in multiple categories on Singular ROI Index 2023.
- **Growth Signals**: 187 employees (+10% YoY, +21 people); presence in 11 countries including Canada, US, South Korea, China, UK; doubled headcount in 2023; ranked #5 on Deloitte Technology Fast 50 (Canada) in 2022; ranked #31 on Deloitte North America Technology Fast 500 in 2022; named a Top Employer in Montreal and Canada. [builtin.com](https://builtin.com/company/mistplay) [linkedin.com](https://linkedin.com/company/mistplay)

## Competitive Advantages
- **Pioneer of play-and-earn**: First loyalty platform to reward mobile gamers, creating a deep, engaged user base.
- **High user intent**: 40M+ reward-motivated users drive higher IAP spend and retention for advertisers (up to 2.5x more frequent visits).
- **Proprietary AI**: Helios AI engine delivers personalized, scalable rewarded engagement.
- **Multi-platform reach**: Owned app + network of partner apps create a unified rewarded ecosystem.

## Strategic Focus
- Expand the Mistplay Audience Network globally (currently in 9 key markets, with dedicated teams in APAC and EMEA).
- Deepen AI-driven personalization to improve advertiser ROI and user loyalty.
- Continue scaling the play-and-earn model as a “digital habit” for brands and publishers.
- Hiring for senior roles in business development, engineering, data science, and account management across regions. [jobs.lever.co/mistplay](https://jobs.lever.co/mistplay)

## Why Work Here
- **Culture**: Collaborative, innovative, and passionate about gaming. Regular team events and in-office lunches.
- **Work model**: Flexibility with in-office presence in Montreal; global team with remote employees in other countries.
- **Notable perks** (vary by location):
  - Flexible vacation (no set accrual for North America)
  - Training & development stipend
  - Parental leave top-up (Canada)
  - RRSP contribution matching up to 5% of salary
  - Private healthcare (drug, dental, vision, mental health, STD/LTD)
  - Telehealth via Dialogue (Canada)
  - Lifestyle Spending Account for personalized perks
  - In-office snacks and weekly lunch on the house. [mistplay.com/careers](https://www.mistplay.com/careers)
- **Engineering culture**: Strong investment in ML and data platform (open roles for Staff Data Scientist, Principal Platform Engineer, ML).  [jobs.lever.co/mistplay](https://jobs.lever.co/mistplay)

## Sources
1. [Mistplay Careers Page](https://jobs.lever.co/mistplay)
2. [Mistplay Careers Site](https://www.mistplay.com/careers)
3. [LinkedIn Company Page](https://linkedin.com/company/mistplay)
4. [Mistplay About Us](https://business.mistplay.com/about-us)
5. [Built In Company Profile](https://builtin.com/company/mistplay)

## Other roles at Mistplay

- [Senior Account Executive I, Japan](https://feeny.ai/job/senior-account-executive-i-japan-mistplay-tokyo-7nnbew5zherm) — Tokyo, Japan
- [Staff Data Analyst // Analyste de données principal](https://feeny.ai/job/staff-data-analyst-analyste-de-donnees-principal-mistplay-montreal-x192q0pwa7x1) — Montréal, Canada
- [Staff Product Manager, Mistplay Audience Network](https://feeny.ai/job/staff-product-manager-mistplay-audience-network-mistplay-montreal-e9kht96xnms3) — Montréal, Canada
- [GTM Lead, DACH](https://feeny.ai/job/gtm-lead-dach-mistplay-london-2nyg6tv2b4bn) — London, United Kingdom
- [Business Development Representative, LoyaltyPlay](https://feeny.ai/job/business-development-representative-loyaltyplay-mistplay-montreal-zap6398ne828) — Montréal, Canada
- [Sales Development Representative, LoyaltyPlay](https://feeny.ai/job/sales-development-representative-loyaltyplay-mistplay-montreal-xwkcqav0fvxk) — Montréal, Canada
- [Senior Business Development Manager II, LoyaltyPlay](https://feeny.ai/job/senior-business-development-manager-ii-loyaltyplay-mistplay-montreal-9fwp599mjz0s) — Montréal, Canada
- [Ad Strategy Manager I (Contract)](https://feeny.ai/job/ad-strategy-manager-i-contract-mistplay-montreal-z2agy9wmxds9) — Montréal, Canada
- [Motion Designer](https://feeny.ai/job/motion-designer-mistplay-montreal-t1dn9ctktw59) — Montréal, Canada
- [Business Development Manager, LoyaltyPlay](https://feeny.ai/job/business-development-manager-loyaltyplay-mistplay-london-eq83abeh0ste) — London, United Kingdom