---
title: 'Senior User Acquisition Manager, Paid Social Ads at Ruby Labs'
canonical: 'https://feeny.ai/job/senior-user-acquisition-manager-paid-social-ads-ruby-labs-europe-7457779wd7g1'
type: 'job'
last_seen: '2026-10-20'
---

# Senior User Acquisition Manager, Paid Social Ads at Ruby Labs

- **Company:** Ruby Labs
- **Location:** Europe
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.ashbyhq.com/ruby-labs/12f4d994-2665-4a62-b743-cf1dc074f8ea

## Job description

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

## About The Role

We are looking for a Senior User Acquisition Manager to take full ownership of paid social acquisition for one of our products. Meta, Snapchat and TikTok are key channels for our product, alongside other paid social networks. This is a senior, hands-on media buying role with end-to-end ownership. You will own the whole paid social acquisition process: strategy, account structure, bidding, budget allocation, creative testing, measurement, scaling and account health. You decide what to test, what to scale and what to cut, and you are accountable for the results. We need someone who has scaled paid social at volume, who knows how to grow in a policy-sensitive niche, and who can operate independently on large budgets. You will manage performance against real revenue data (CPA, ROAS, payback, LTV and cohorts), not surface-level platform metrics. We also work AI-first, and we expect you to use Claude and automation to move faster.

## Key Responsibilities

- Own the process end-to-end: take full ownership of paid social acquisition across TikTok, Meta, Snapchat and other paid social networks: planning, launch, optimization, scaling, reporting and documentation.
- Lead on TikTok: own and scale TikTok as the primary acquisition channel, including account structure, campaign types (including Smart+ / automated formats and Spark Ads), bidding, optimization events and creative strategy.
- Scale spend profitably while holding payback, ROAS and CPA targets based on real revenue and customer-value data.
- Build and optimize account structure, conversion events, value-based bidding and budget allocation across paid social networks.
- Decide budget allocation across TikTok, Meta, Snapchat and other paid social networks, and find new scaling levers: audiences, formats, placements, campaign types and additional networks.
- Run a structured, high-velocity creative testing process with the creative team on all networks, with clear hypotheses and kill/scale rules.
- Manage signal quality: conversion events, event value, purchase optimization and attribution.
- Operate in a policy-sensitive niche: run acquisition within each platform's rules. Keep ads compliant, handle disapprovals, appeals and restrictions, and build prevention-first processes so issues are caught before launch.
- Protect account health: manage ad account structure, backups and recovery plans.
- Work with platform reps on betas, new campaign types and escalations.
- Diagnose drops and spikes quickly and act on them.
- Document tests, learnings and playbooks, and use Claude and automation to speed up builds, QA, reporting and optimization.

## Qualifications

Must-Have Experience

- 5+ years of hands-on paid social / user acquisition experience.
- Large-scale experience running paid social acquisition.
- Proven experience working in policy-sensitive niches and keeping accounts healthy while scaling.
- Strong hands-on TikTok, Meta and Snapchat Ads experience, scaling them profitably.
- Working experience across other paid social channels is a plus.
- Direct ownership of large budgets, ideally $1M+/month hands-on.
- Strong understanding of subscription / app economics: LTV, ROAS, payback windows, cohorts, high-value-user dynamics and value-based optimization.
- Deep policy and account health experience: disapprovals, appeals, restrictions, ad account bans and how to recover from and prevent them.
- Strong creative testing discipline and measurement rigor.
- Ownership mentality: you run channels end-to-end with minimal supervision and take responsibility for outcomes.

Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

## Benefits

- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Read more about it here: [Independent Contractor Agreement](https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview)

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

- Recruiter Screening (40 minutes)
- Technical Interview (60 minutes)
- Final Interview (45 minutes)

Life at Ruby Labs At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe. We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

## About Ruby Labs

## Company Overview
- **One-liner**: Ruby Labs is a self-funded tech company that builds and scales innovative consumer products across the health, education, and entertainment sectors.
- **Entity Type**: Private (Self-funded / Bootstrapped)
- **Headquarters**: San Francisco, California, United States (also has an office in London, England, UK)
- **Founded**: 2018
- **Founders**: Roman Taranov (Founder & CEO)

## Core Business
- **Primary industry/industries**: Consumer Technology, Digital Health, EdTech, Digital Entertainment
- **Target customers**: B2C (Direct-to-consumer via digital products)
- **Mission or purpose statement**: To build a world-class tech company that develops category-leading products used by millions of users worldwide, creating easily accessible platforms that offer engaging and valuable experiences across various aspects of people's lives.

## Products & Services
Ruby Labs has launched seven consumer products to the global market. While specific product names are not listed on their public site, their offerings address unique needs in three core verticals:
- **Health**: Digital products focused on consumer health and wellness.
- **Education**: Platforms for learning and skill development.
- **Entertainment**: Products for leisure and engagement.

The company has developed a proprietary tech stack to support these products, including a billing and payments gateway, first-party marketing attribution, data analytics, and experimentation frameworks [rubylabs.com](https://rubylabs.com/about-us/).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (as a self-funded, private company).
- **Key Metric**: Over 100 million users annually across its product portfolio [rubylabs.com](https://rubylabs.com/about-us/). Also self-funded and profitable.
- **Notable Investors/Partners**: None (the company is entirely self-funded with no external investors or board of directors).
- **Growth Signals**: Rapid headcount growth (139 employees as of mid-2024, up from 28 total employees previously listed), with active job postings exceeding 500. Quarterly job posting growth of +279.3% signals aggressive scaling [linkedin.com](https://www.linkedin.com/company/rlabs-company).

## Competitive Advantages
- **Self-Funded Independence**: Being bootstrapped allows for long-term vision, rapid decision-making, and organic growth without external pressure from investors or a board [rubylabs.com](https://rubylabs.com/about-us/).
- **Engineering-Led Culture**: A focus on automation and a lean, agile methodology allows the company to operate a diverse product portfolio with remarkable efficiency, scaling products without proportionally increasing team size.
- **Proprietary Technology**: State-of-the-art internal IP (billing, marketing attribution, data analytics, experimentation) provides significant operational and competitive advantages [rubylabs.com](https://rubylabs.com/about-us/).
- **Proven Multi-Product Model**: Successfully launched seven products used by over 100 million users, demonstrating a repeatable playbook for building and scaling consumer tech.

## Strategic Focus
- **Portfolio Expansion**: The company's next frontier is to continue expanding its product portfolio, applying its learnings to new industries and verticals [rubylabs.com](https://rubylabs.com/about-us/).
- **Global Talent Acquisition**: Actively hiring across a wide range of roles (engineering, product, marketing, legal, finance, HR) to support its rapid scaling, with a strong emphasis on remote-first hiring in London time zones.

## Why Work Here
- **Culture**: Described as a high-talent-density environment where team members tackle tough challenges daily. The company values being analytical, technologically advanced, and highly structured [rubylabs.com](https://rubylabs.com/careers/).
- **Remote/Hybrid Policy**: Remote-first company. Roles are full-time and aligned with the London time zone (±2 hours) for optimal collaboration. Employees can work from anywhere [rubylabs.com](https://rubylabs.com/careers/).
- **Notable Perks**:
    - Unlimited PTO [rubylabs.com](https://rubylabs.com/careers/)
    - Company-provided Apple MacBook [rubylabs.com](https://rubylabs.com/careers/)
    - Opportunity to work on products used by millions
    - A flat, independent structure with no board of directors, enabling fast decision-making.

## Sources
1. [rubylabs.com - About Us](https://rubylabs.com/about-us/)
2. [rubylabs.com - Careers](https://rubylabs.com/careers/)
3. [linkedin.com - Ruby Labs Company Profile](https://www.linkedin.com/company/rlabs-company)
4. [linkedin.com - Ruby Labs (Ruby Labs Ltd)](https://www.linkedin.com/company/ruby-labs-company)
5. [builtin.com - Ruby Labs Profile](https://builtin.com/company/ruby-labs)

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