---
title: 'Senior User Acquisition Manager (Web) at Flo Health'
canonical: 'https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-ukraine-x5gvja8w3086'
type: 'job'
last_seen: '2026-09-08'
---

# Senior User Acquisition Manager (Web) at Flo Health

- **Company:** Flo Health
- **Location:** Ukraine
- **Compensation:** €5k–€6k
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/flohealth/jobs/7857807003

## Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

- Plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat — building a scalable UA engine
- Own your strategy and KPIs end-to-end: we provide the resources and the "why," you define the "how." No hand-holding, no micro-management — just results
- Monitor and optimize account structure, bidding models, and audience segmentation across platforms
- Lead creative testing frameworks — build and manage scalable systems for testing high volumes of creatives, identify what wins and why, and replicate success at scale
- Drive incremental growth through performance-focused strategy and rapid experimentation
- Own dynamic budget allocation to maximize ROAS
- Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and other recurring UA workflows
- Collaborate closely with analytics, creative, MarTech, and growth teams — guide creative focus, forecast asset delivery, and write clear technical requirements
- Dig into LTV, monetization, and web funnels; when a number moves, you're the first to ask why
- Generate insights from performance data, proactively surface opportunities, and produce regular performance reports and strategic recommendations
- Stay current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing

Must Have

- 5+ years of performance marketing experience in user acquisition, ideally in high-growth environments
- Expert-level experience managing campaigns across Meta Ads and/or Google Ads (incl. DemGen/YT) at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads
- Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV
- Solid understanding of web attribution principles and experience with tracking/analytics platforms
- Proficiency in BI tools (Looker, Tableau, PowerBI, or similar); comfortable pulling and analyzing data via SQL and/or advanced Excel or Google Sheets
- Practical experience using AI tools to automate or accelerate marketing workflows — reporting, creative analysis, campaign optimization, or process automation more broadly
- Strong communication and project management skills — able to sell ideas and negotiate priorities cross-functionally with stakeholders who don't report to you
- Comfortable with ambiguity: when the roadmap shifts or a problem has no clear playbook, you build the solution rather than wait for one
- Direct communicator who gives and welcomes honest feedback; willing to challenge a broken process or a wrong call
- You care about how UA affects LTV, product retention, and the business bottom line — business owner first, media buyer second
- Upper-intermediate or advanced English proficiency
- Ability to conduct market research and competitor analysis
- Experience in healthtech, wellness, or other strictly regulated verticals is a strong advantage

#LI-Remote Salary Range - gross per month (ranges may vary based on skills and experience) €4.800—€5.800 EUR

## How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

## What you'll get

We support impact with meaningful reward. Here’s what that looks like:

- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our [privacy notice for job applicants](https://flo.health/privacy-policy-for-job-applicants).

## About Flo Health

## Company Overview
- **One-liner**: Flo is a women’s hormonal health app that provides personalized, data-driven, and science-backed cycle, ovulation, fertility, and pregnancy tracking from first period to perimenopause.
- **Entity Type**: Private (Series C, raised $276.4M in total funding; reached unicorn status in July 2024)  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Headquarters**: London, United Kingdom (additional offices in Vilnius, San Francisco, and Amsterdam)  
  [flo.health](https://flo.health/about-flo) | [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Founded**: 2015  
  [flo.health](https://flo.health/about-flo)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Women’s health / digital health / consumer health technology
- **Target customers**: B2C – women and people who menstruate across all life stages (period, fertility, pregnancy, perimenopause)
- **Mission**: “Female health has been underfunded and undervalued for way too long. … [We] ensure you can trust Flo by verifying everything we share with our team of 120+ doctors and medical experts.”  
  [flo.health](https://flo.health/about-flo)

## Products & Services
- **[Flo App]**: All-in-one mobile application for cycle and symptom tracking, ovulation and fertility guidance, pregnancy and postpartum support, tailored health insights, and access to private health communities. Includes the **Flo Assistant** – an AI-powered feature for personalized advice.  
  [flo.health](https://flo.health/about-flo)
- **[Virtual Clinics]**: A new service area (under development) aimed at offering clinical support, as indicated by job postings for a Senior Product Designer (Virtual Clinics).  
  [Greenhouse](http://job-boards.greenhouse.io/flohealth)

## Market Standing
- **Valuation/Market Cap**: Unicorn status (valuation >$1B) achieved with its Series C round in July 2024; exact valuation not disclosed.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Key Metric**:
  - Total Funding: $276.4M (9 rounds)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Annual Revenue: Not publicly available (private company)
  - Users: 420 million downloads, 10 million monthly active users, 85% would recommend to a friend  
    [flo.health](https://flo.health/about-flo)
- **Notable Investors/Partners**: Not explicitly listed in search results; public partnerships include **Mayo Clinic** (studying period symptoms across 800,000 cycles) and **United Nations Population Fund** (global female health education).  
  [flo.health](https://flo.health/about-flo)
- **Growth Signals**:
  - First European female health unicorn  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
  - Headcount ~450–550 (YoY growth slightly negative per LinkedIn, but actively hiring 41+ roles across engineering, marketing, product, design)  
    [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) | [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Expanding into Virtual Clinics and perimenopause content  
    [Greenhouse](http://job-boards.greenhouse.io/flohealth)
  - Available in 22 languages globally  
    [flo.health](https://flo.health/about-flo)

## Competitive Advantages
- **Medical credibility**: Team of 120+ doctors, scientists, and medical experts review all content; #1 OB-GYN recommended period tracker.  
  [flo.health](https://flo.health/about-flo)
- **AI & machine learning**: Integrated predictive algorithms for period and ovulation accuracy.  
  [flo.health](https://flo.health/about-flo)
- **Privacy-first**: Anonymous Mode allows users to track health without personal identifiers.  
  [uk.linkedin.com](https://uk.linkedin.com/company/flohealth)
- **Large, engaged community**: 420M downloads and strong word-of-mouth (85% would recommend).  
  [flo.health](https://flo.health/about-flo)

## Strategic Focus
- Expand into new health verticals (e.g., perimenopause, virtual clinics) and deepen AI personalization.
- Continue global growth (22 languages, partnerships with UNFPA and Mayo Clinic).
- Strengthen medical credibility through proprietary research and expert review.
- Scale the Pass It On Project to provide free health information to 1 billion women in underserved communities.  
  [flo.health](https://flo.health/about-flo) | [flo.health](https://flo.health/)

## Why Work Here
- **Total rewards**: Employee Share Ownership Plan (ESOP) for all employees, competitive holiday (25 days + public holidays), 30 days fully paid sick leave, 6 months fully paid maternity leave + $5,000 return bonus, 1 month fully paid paternity leave.  
  [flo.health](https://flo.health/careers)
- **Flexible work**: Hybrid model (2 days/week in office); Workation policy (work from anywhere up to 2 months/year).  
  [flo.health](https://flo.health/careers)
- **Growth & learning**: Dedicated Learning & Development budget, personal development plans, career progression from within.  
  [flo.health](https://flo.health/careers)
- **Culture**: “Servant leadership” – managers ask “What can I do for you?”; high bar for talent; mission-driven environment focused on impact.  
  [flo.health](https://flo.health/careers)
- **Locations**: Major hubs in London and Vilnius, with smaller offices in San Francisco and Amsterdam.  
  [flo.health](https://flo.health/careers)

## Sources
1. [flo.health/careers](https://flo.health/careers)
2. [flo.health/about-flo](https://flo.health/about-flo)
3. [Greenhouse job board](http://job-boards.greenhouse.io/flohealth)
4. [flo.health homepage](https://flo.health/)
5. [LinkedIn company page](https://uk.linkedin.com/company/flohealth)

## Other roles at Flo Health

- [Graphic Designer](https://feeny.ai/job/graphic-designer-flo-health-ukraine-6d5mjng882v5) — Ukraine
- [Graphic Designer](https://feeny.ai/job/graphic-designer-flo-health-poland-5b6kj2vnbw0g) — Poland
- [Director, Head of Global PR & Communications](https://feeny.ai/job/director-head-of-global-pr-communications-flo-health-london-hnsp9yzhxv33) — London, United Kingdom
- [Creative Director](https://feeny.ai/job/creative-director-flo-health-london-z3caft3b490d) — London, United Kingdom
- [Freelancer - Creative Producer](https://feeny.ai/job/freelancer-creative-producer-flo-health-ukraine-mc6g41g574mr) — Ukraine
- [Freelancer - Creative Producer](https://feeny.ai/job/freelancer-creative-producer-flo-health-poland-wgwxx2fqme9t) — Poland
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-warsaw-5c5xgx7nsxkh) — Warsaw, Poland
- [Senior User Acquisition Manager (Web)](https://feeny.ai/job/senior-user-acquisition-manager-web-flo-health-vilnius-pt7j11jk54j1) — Vilnius, Lithuania
- [Senior DevEx Engineer](https://feeny.ai/job/senior-devex-engineer-flo-health-vilnius-q2z6yryymrm7) — Vilnius, Lithuania
- [Senior DevEx Engineer](https://feeny.ai/job/senior-devex-engineer-flo-health-london-hs45zj6xehe4) — London, United Kingdom