---
title: 'Senior UX Designer at Backbase'
canonical: 'https://feeny.ai/job/senior-ux-designer-backbase-hyderabad-qp5e7v81dw44'
type: 'job'
last_seen: '2026-10-17'
---

# Senior UX Designer at Backbase

- **Company:** Backbase
- **Location:** Hyderabad, India
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/workatbackbase/jobs/8194709

## Job description

The Job in short As Senior UX Designer in Services, you work with team leadership to strengthen UX design within the organization, ensuring Backbase remains a market leader. You are recognised as an expert UX Designer within the squads, acting as an ambassador for best practice UX Design when working with Customers. You actively contribute to customer success projects; continually looking for new ideas and driving a higher quality experience for users.

Meet the job

With your expertise, you lead and deliver full lifecycle project delivery in the squads, working with team leadership to identify improvements to the UX design methodology where required. You take responsibility for the quality of UX design in the squads, working with the project team on consistency, Design System (re)use and industry standardization wherever possible. As a member of the UX Design guild, you build respected relationships with complementary disciplines (Front-end and Product in particular) and help to educate non-designers in the team on UX best practice. You may also manage and coach junior team members.

How about you

● 5-8 years of experience in a similar role;

● Excellent theoretical knowledge with practical experience with one or more areas of UX / UI Design, Interaction Design, User Interface Design, HTML / CSS or User Research;

● 2-5 years experience in the Financial services industry. Solid knowledge about products and services offered by the Financial services industry (Digital Banking);

● Experience in the lifecycle of a software implementation project;

● Educational formation in one of the following: UI component Design, Interactive Design, User Experience Design;

● Professional working proficiency in the English and local language.

Join our team and be a part of a certified Great Place to Work! We’re proud to have achieved this recognition in India, Australia, Singapore, and Vietnam. As a company, we’re committed to providing a positive and inclusive work environment where our employees can thrive. So, what are you waiting for? Come be a part of our culture and grow with us.

## About Backbase

## Company Overview
- **One-liner**: Backbase builds the AI-native Banking OS that unifies digital channels, front office, and operations so banks can coordinate customers, employees, and AI agents from one platform.
- **Entity Type**: Private (no public ticker; no funding rounds disclosed – appears organically grown)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2003
- **Founders**: Not publicly available (described as “founder-led” but names not stated on the provided sources)

## Core Business
- **Primary industry**: Banking technology / financial services software
- **Target customers**: B2B – large banking institutions (120+ banks globally, serving 75M+ daily users)
- **Mission/purpose**: “We built something that didn't exist before – an AI-native Banking OS where humans and AI agents work side by side, at scale, inside real banks.”

## Products & Services
- **AI-native Banking OS**: A unified platform that sits above legacy cores, CRMs, and data platforms. It orchestrates customer engagement (digital banking, conversational banking, front-office workspaces) and banking operations (high-volume processes like disputes, payments, lending). Designed to be deployed incrementally without rip-and-replace. Includes native AI agents for governance, automation, and auditability.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: 2,000+ employees globally, 50% of team in R&D, 120+ banks as customers, 75M+ active daily users across the platform
- **Notable Investors/Partners**: Not publicly available
- **Growth Signals**: Expanding globally with 16 offices across 5 continents; notable customer examples include I&M Bank (Africa) which grew onboarding from 2,000 to 21,000 new customers per month, and Techcombank (Vietnam) achieving 50% of savings and investments through digital. The company is actively hiring and describes itself as “in the middle of the biggest shift in banking’s history.”

## Competitive Advantages
- **Unified Frontline architecture** – breaks down fragmentation between digital channels, front office, and operations, enabling banks to move fast without sacrificing compliance or security
- **AI-native from the ground up** – not a bolt-on; full governance and audit trails for every AI decision
- **Progressive modernization** – works with existing cores, no big-bang migration required
- **18+ years of banking domain expertise** (since 2003) with a singular focus on banking since 2012

## Strategic Focus
- Deepening AI integration into banking workflows (Elastic Operations – scaling throughput without scaling headcount)
- Expanding global footprint (17 offices, including recent additions in Hyderabad, Riyadh, Mexico City, and Toronto)
- Continuing to shift banks from legacy fragmentation to a unified, composable operating system

## Why Work Here
- **Culture**: Described as “ambition without ego,” “bias for action,” “you own what you ship,” and “the work is the standard.” Flat structure with no micromanagement.
- **Work model**: Hybrid – “Where you do your best work is up to you.” Offices in 17 locations globally.
- **Perks**: Annual learning budget, global exposure, wellness support, real ownership of projects from day one.
- **Engineering focus**: 50% of the team in R&D; real AI running in production, not just pilots.

## Sources
1. [backbase.com/careers](https://www.backbase.com/careers)
2. [backbase.com/about](https://www.backbase.com/about)
3. [backbase.com](https://www.backbase.com/)
4. [linkedin.com/company/backbase](https://www.linkedin.com/company/backbase)

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