--- title: 'Senior UX Researcher at Easygenerator' canonical: 'https://feeny.ai/job/senior-ux-researcher-easygenerator-dubai-8rqrmvnf1jnb' type: 'job' last_seen: '2026-10-31' --- # Senior UX Researcher at Easygenerator - **Company:** Easygenerator - **Location:** Dubai, United Arab Emirates - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-27 - **Last confirmed live:** 2026-10-31 - **Apply:** https://jobs.ashbyhq.com/easygenerator/e01edd5a-d321-48d9-878a-f1d86a137921 ## Job description The Senior UX Researcher (Product Insights) uncovers the why behind user behaviour and turns it into insights that shape product and design decisions. The role sits within the Data & Insights team and works closely with Product, Design, Product Marketing, Product Analytics, Customer Success and Support. This is a senior individual-contributor role with a high degree of ownership. It needs someone who can independently set research priorities, establish research processes and lead high-impact studies from start to finish. ## Key responsibilities - Research strategy and operations: Define and maintain the research toolkit, a central research repository with a consistent tagging taxonomy, participant recruitment, GDPR-compliant consent processes and repeatable research workflows. - Design partnership and usability testing: Act as a dedicated research partner to Design. Run usability, concept and prototype tests throughout the design process, and bring evidence on navigation, information architecture and cross-product consistency into design decisions. - End-to-end research: Plan and run generative and evaluative studies on high-priority questions, from discovery research for major roadmap initiatives to usability testing of key flows before and after launch. - Research enablement: Design unbiased research questions, interview guides and feedback frameworks. Coach Product Managers, Product Marketing Managers, Customer Success and Support teams to run effective customer conversations and lightweight usability sessions. - Qualitative analysis: Analyse customer conversations, interview transcripts, surveys and feedback to find recurring themes, pain points and unmet needs. - Voice of the customer: Bring together signals from support tickets, review sites, NPS/CSAT verbatims and churn feedback into one view of user needs. - Mixed-methods synthesis: Work with Product Analytics to combine behavioural data (usage, adoption, engagement, retention) with attitudinal data (interviews, surveys) into a full understanding of user behaviour. - Insights to action: Turn findings into prioritised opportunities, personas, Jobs-to-be-Done and journey maps. Communicate them through clear, compelling storytelling to stakeholders, including senior leadership. ## Requirements - 5+ years of experience in UX research, preferably in B2B SaaS. - Proven experience building or establishing a research practice independently, including tools, processes and repositories. - Strong mixed-methods expertise: - user interviews, moderated and unmoderated usability testing, concept testing, contextual inquiry, diary studies and survey design - thematic analysis and affinity mapping - Experience partnering closely with product designers: testing prototypes, and informing information architecture and interaction design through methods such as card sorting and tree testing. - Comfort working with product analytics and a solid grounding in survey statistics. - Ability to prioritise research independently and influence Product and Design decisions with minimal supervision. - Excellent communication and storytelling skills, with experience presenting to senior stakeholders. - Experience coaching non-researchers to conduct research effectively. - Sound knowledge of research ethics and GDPR-compliant handling of participant data. - A portfolio of case studies showing research that shaped product decisions and led to measurable outcomes. ## Preferred qualifications - Experience in EdTech, L&D or content-authoring tools. - Experience researching AI-powered product features, and using AI tools responsibly to speed up analysis and synthesis. - Experience researching multi-product or platform experiences. - Familiarity with tools such as Dovetail or Condens, Maze or UserTesting, Qualtrics or Typeform, Mixpanel, Figma and Miro. ## About Easygenerator ## Company Overview - **One-liner**: Easygenerator is an AI-powered e-learning authoring platform that enables employees to create and share company-tailored training at scale. - **Entity Type**: Private (funding details not publicly available) - **Headquarters**: Dubai, United Arab Emirates - **Founded**: 2013 - **Founders**: Kasper Spiro (co-founder) ## Core Business - **Primary industry**: E-learning / Learning & Development (L&D) software - **Target customers**: B2B – enterprises, SMBs, and L&D teams; also used by individual internal experts - **Mission / purpose**: “Empowering every employee to share knowledge” and making learning easier and more accessible for organizations worldwide ## Products & Services - **Easygenerator (core platform)**: AI-powered e-learning authoring suite (SaaS) that lets anyone create courses, training videos, and skill‑practice exercises. - **EasyAI**: AI assistant that guides experts through creating structured, didactically sound courses from their knowledge, documents, and ideas. - **EasyCoach**: AI coach that helps employees practice real workplace conversations (voice or text) and receive instant feedback. - **EasyVideo**: AI-powered video creation tool (launched 2026) that turns existing knowledge and decks into training videos with AI avatars and multilingual voiceovers. - **EasyTranslate**: Built-in localization suite supporting 75 languages, allowing teams to translate and update courses without leaving the platform. ## Market Standing - **Valuation / Market Cap**: Not disclosed - **Key Metric**: Total funding – not publicly available; reported metrics include 2,000+ organizations, 75,000+ authors, and over 1,000,000 learners (as of 2020) - **Notable Investors / Partners**: Not publicly listed; the platform is ISO 27001 certified and GDPR compliant, hosted on AWS (Frankfurt data center) - **Growth Signals**: Opened 2 new offices in 2025; launched EasyVideo in 2026; crossed 10,000 authors in 2020 and 1,000,000 learners in 2020; continues to expand globally with offices in UAE, Netherlands, Ukraine, Egypt, South Africa, Colombia, and Philippines ## Competitive Advantages - **Employee-Generated Learning (EGL)**: Pioneered the concept of peer‑driven, continuously updated training – courses are created and maintained by the people closest to the work, ensuring relevance. - **AI‑first approach**: First in the industry to bring AI into course authoring (EasyAI in 2023) and continues to launch AI‑powered features (EasyCoach, EasyVideo). - **Ease of use**: Designed for non‑experts, reducing dependency on L&D teams; anyone in the organization can create training. - **All‑in‑one suite**: Combines authoring, video creation, coaching, and translation in a single platform with predictable pricing. ## Strategic Focus - **AI integration**: Deepening AI capabilities for content creation, skill practice, and video production. - **Global expansion**: Growing office footprint and supporting multilingual training (75 languages) to serve international enterprises. - **Employee‑Generated Learning advocacy**: Continuing to promote EGL as a methodology that keeps training up‑to‑date and relevant. ## Why Work Here - **Culture**: Fast‑paced, customer‑value‑first environment with principles like “we keep the speed: launch, learn and iterate” and “we challenge constructively”. - **Team**: 45 nationalities across offices in Dubai, Rotterdam, Alexandria, Cape Town, Zhytomyr, and remote hubs in Colombia and the Philippines. Hybrid and remote options available depending on location. - **Growth**: Emphasis on internal learning – revenue enablement team provides training, and the tech team shares knowledge through structured processes. External support is available when needed. - **Perks**: Hands‑on experience with the latest AI technologies; career pathing encouraged; award‑winning learning environment. - **Work mode**: Remote‑friendly; some offices are hybrid (e.g., Dubai), others fully remote. ## Sources 1. [easygenerator.com/careers](https://www.easygenerator.com/en/careers/) 2. [easygenerator.com/about](https://www.easygenerator.com/en/about-easygenerator/) 3. [easygenerator.com](https://www.easygenerator.com/en/) 4. 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