---
title: 'Senior UX Strategist & Researcher (f/m/x) at HelloFresh'
canonical: 'https://feeny.ai/job/senior-ux-strategist-researcher-f-m-x-hellofresh-berlin-4t8f1185jtf3'
type: 'job'
last_seen: '2026-10-27'
---

# Senior UX Strategist & Researcher (f/m/x) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-10-27
- **Apply:** https://careers.hellofresh.com/global/en/job/8303709?gh_jid=8303709

## Job description

## The role

HelloFresh is going AI-first. Join us in leading the shift and shaping the global customer experience. As a Senior UX Strategist & Researcher on our UX team, you'll own work from ambiguous brief to strategic outcome and implementation — defining project needs, using innovative research approaches, prototyping direction instead of presenting findings, and walking into executive meetings with a decision artifact, not a summary. The most valued teammates today aren't the ones who run the most studies. They shape which questions get asked, challenge business assumptions before money is spent, and stay in the room to drive the decision.

You'll use AI fluently as a genuine creative and strategic partner throughout the product design lifecycle. Strategy and research are your deepest strengths, but you’ll also work across the wider UX practice. We’re looking for people who go deep in one area and can take interface design, service design, and content to a solid minimum quality standard on their own, using AI to move fast, and who know when a problem needs a specialist’s depth.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

## What you’ll do

- Lead strategic research for insights to action: Own the end-to-end research and strategy work streams, from scoping through execution to insight delivery and application, balancing primary, secondary, qualitative and quantitative methods.
- Shape experiences across the ecosystem: Partner with product, design, marketing, operations, and business teams to understand and shape experiences across the full customer and service ecosystem.
- Shape the agenda, not just respond to it: Proactively identify which bets need de-risking before anyone has asked. Challenge briefs before executing them. Connect findings to business decisions, market context, and KPIs.
- Influence at strategic altitude: influence decision-makers— often VP/SVP — presenting in formats that force a decision in the room, not a follow-up meeting. Build visual directions, opportunity frameworks, and concept artifacts that make choices tangible.
- Design and lead workshops: Own co-creation and alignment sessions end-to-end — the room, the agenda, and the output. Move teams from findings to direction.
- Make insight visible: Build prototypes, concept visualizations, and service scenarios — using AI where needed to close the gap between insight and expression.
- Apply the right method for the moment: Select methods based on what the problem demands, not what's most familiar. Apply foundational, generative, or evaluative methodologies, rightsized to the context and the level of speed and rigor required.
- Work AI-native across strategy and research: Apply AI from framing the problem and scoping studies through analysis, synthesis, and strategic recommendations. Use it to prototype directions and create decision-informed content, turning findings into executive-ready narratives and visual frameworks that compress the insight-to-action cycle. Experiment with novel methods, bring what works into live projects, and apply critical judgment throughout, knowing when to override the model.
- Break down barriers across UX: Use AI to flex into interface design, service design, and content, producing work that meets a clear minimum quality bar on your own, and knowing when a problem needs a specialist’s depth. Help the team do the same by sharing what works, so AI removes execution barriers between disciplines and scales across the UX organization.

## What you’ll bring

- 5+ years in UX research, UX strategy, Service Design or a closely related field within a product or tech environment
- Mixed-methods toolkit with strong judgment for when to apply which approach
- Experience influencing VP/SVP-level stakeholders — changing decisions, not just informing them
- Ability to design and lead workshops and co-creation sessions with cross-functional teams
- Ability to prototype and visualize strategic direction independently — through concept sketches, lo-fi prototypes, service blueprints, or AI-assisted artifacts
- Strong strategic storytelling and visual communication; deliverables built to move people, not just inform them
- Genuine AI native workflows and outputs in a research or strategy context — demonstrated point of view on how AI should change our workflows and where its limits are, as well as practical experience applying AI in real project contexts
- Business acumen: able to connect research to trade-offs, market context, and commercial implications
- Depth plus breadth: Deep strategy and research skills, plus working knowledge of interface design, service design, and content craft. You can produce work that meets a defined quality bar with AI support, and you’re comfortable handing off when the depth required goes beyond that.

## What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

## #UX #DESIGN #RESEARCH

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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