--- title: 'Senior Video Creative, Performance - Kraken Consumer at Kraken' canonical: 'https://feeny.ai/job/senior-video-creative-performance-kraken-consumer-kraken-united-states-j2x2q76v4q9j' type: 'job' last_seen: '2026-11-06' --- # Senior Video Creative, Performance - Kraken Consumer at Kraken - **Company:** [Kraken](https://feeny.ai/companies/kraken) - **Location:** United States - **Compensation:** $96k–$192k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-06 - **Apply:** https://jobs.ashbyhq.com/kraken.com/4e95f0e7-46b9-4a40-8c3b-c0d8107f9082 ## Job description Building the Future of Open Finance Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. The team Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships. The opportunity As our Senior Performance Video Creative, you concept, produce and ship paid video for Kraken and Krak. You ideate, generate, edit and ship, and you treat gen AI as a core production method rather than a novelty. You take a project from idea to a finished, approved, multi-market asset set, and you bring a real feel for what people stop on, share and screenshot. You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is a senior individual contributor role with no direct reports. Senior here means craft and speed leadership: you set the bar for paid video on the team, work with AI-enabled processes, collaborate closely with other Krakenites in and outside the team, and are the person others come to with video questions. - Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity. - Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X. You know what wins where, and you build to each platform’s specs and native feel. - Concept and cut performance video so campaigns ship as complete cross-format sets. - Produce AI-generated and AI-assisted video, and know when AI is the fastest route to a great ad and when it isn’t. Keep your tooling current as the models change, and build repeatable workflows the rest of the team can reuse. - Bring ideas to briefs rather than executing them literally. Pitch culturally timely, internet-native concepts that nobody asked for, including experimental ones alongside BAU work, and build the winners into creative pillars we can keep using. - Version and localize video at scale across markets, languages, formats and regulatory requirements. In a typical month you’ll have roughly a dozen workstreams in flight at once, most spanning several formats and several markets. - Build creative with testing in mind. Performance Marketing owns test design, cadence and readouts. You own the creative response: reading the results, forming a point of view on why a variant won, and turning that into the next round of hooks, concepts and cuts. - Flex into AI-assisted paid static when a campaign calls for it, working from the team’s brand baselines. - Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea. - Hold a high craft bar on your own work and keep your files clean enough for other people to build on. ## What you bring - 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category. - A portfolio submitted with your application. Paid video above all, with the brief or objective alongside the work and the result where you’re able to share it. Include two or three full video cuts, at least one AI-generated or AI-assisted piece with a short note on what was tooling and what was you, and one concept you tested where you can talk us through what the data said and what you changed. - Real video skills, from concept to finished, sound-designed cut. - High-level command of gen AI video and image tooling, with shipped work to show for it. - Platform-native instincts across Meta, TikTok and YouTube. You can explain why the same idea needs a different build on each one. - Experience inside a structured creative testing program. You’re fluent in the metrics your creative moves (thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS), you can tell a real winner from low performers, and can translate test results into a creative decision. - Fluency in internet and meme culture, with comedic instincts and a feel for what’s about to feel dated. - Speed without sloppiness. Comfortable with fast turnarounds, several review rounds and late changes. - Comfort working inside regulatory constraints, with work that survives risk warnings, disclaimers and market-specific requirements. - A solid copywriting instinct for scripts and on-screen text. Plain language, value first, no hype and no jargon. Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Our commitment Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision. As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws. Stay connected [Follow us on Twitter](https://twitter.com/krakenfx) [Learn on the Kraken Blog](https://blog.kraken.com/#:~:text=Enter%20your%20email%20address) [Connect on LinkedIn](https://www.linkedin.com/company/kraken-exchange/) [Candidate Privacy Notice](https://www.kraken.com/legal/candidate-privacy-notice) ## About Kraken ## Company Overview - **One-liner**: Kraken is a global cryptocurrency exchange and technology platform that provides secure trading, custody, and financial services for retail and institutional clients. - **Entity Type**: Private (last known valuation ~$10B as of 2023; multiple funding rounds from investors including Tribe Capital, Bessemer Venture Partners, and others) - **Headquarters**: San Francisco, California, USA (operates as a fully remote-first organization) - **Founded**: 2011 - **Founders**: Jesse Powell (CEO) ## Core Business - Primary industry: Cryptocurrency exchange, digital asset custody, and financial technology. - Target customers: B2C (retail investors, professional traders) and B2B (institutions, family offices, hedge funds). - Mission: "Accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion." ## Products & Services - **Spot & Margin Trading**: Buy/sell 200+ cryptocurrencies with advanced order types and leverage. - **Kraken Pro**: Professional-grade trading interface for active traders with low fees and deep liquidity. - **Futures & Derivatives**: Regulated crypto derivatives trading (Kraken Futures) for institutional and qualified retail clients. - **Kraken Staking**: Earn rewards by staking supported assets directly on the platform. - **Kraken NFT Marketplace**: Buy, sell, and mint NFTs across multiple blockchains. - **Kraken Bank (US)**: Wyoming-chartered Special Purpose Depository Institution (SPDI) offering custody and banking services for digital assets. - **Kraken Wallet**: Self-custodial mobile wallet for managing crypto and NFTs. - **Kraken Institutional**: Dedicated suite for institutions including OTC trading, custody, and prime brokerage. ## Market Standing - **Valuation**: Not publicly disclosed; last reported private valuation of approximately $10 billion in a 2023 secondary transaction (conflicting reports suggest a lower valuation in 2024 due to market conditions). - **Key Metrics**: Over 10 million users globally; one of the longest-operating exchanges (since 2011); industry-first Proof of Reserves audit; $50+ billion in quarterly trading volume (estimated). - **Notable Investors/Partners**: Tribe Capital, Bessemer Venture Partners, Blockchain Capital, Fidelity, Human Capital, and others. - **Growth Signals**: Grew from ~3,000 to over 4,000+ employees since 2020; entered new markets (e.g., stock and ETF trading in 2024); expanded into NFT marketplace and bank charter; consistently ranked among top trusted exchanges by security and transparency. ## Competitive Advantages - **Security & Transparency**: Longest-running Proof of Reserves program; never suffered a major security breach; regulated in multiple jurisdictions (US, UK, EU, Canada). - **Global Remote Culture**: Fully remote-first since inception, hiring top talent from 70+ countries without location constraints. - **Crypto-Native**: Leadership deeply embedded in crypto ethos; products built for both beginners and advanced traders. - **Regulatory Compliance**: Licensed in key markets and operates a US bank, giving it an edge as regulatory scrutiny increases. ## Strategic Focus - **Expand Product Suite**: Moving beyond pure crypto into stocks, ETFs, and traditional finance integration (via Kraken Bank). - **Institutional Growth**: Doubling down on prime brokerage, custody, and OTC services to capture institutional flows. - **Global Licensing**: Securing regulatory approvals in more jurisdictions (e.g., EU MiCA, UK FCA) to serve local markets. - **Self-Custody & DeFi**: Investing in wallet infrastructure and decentralized finance capabilities for user sovereignty. ## Why Work Here - **Culture**: Kraken describes itself as "remote-first, not remote-friendly." Asynchronous communication, radical transparency, and extreme ownership are core. Team members from 70+ countries. - **Work Arrangement**: Fully remote globally; no headquarters attendance required. Flexible schedule with async workflows. - **Compensation & Benefits**: Competitive salary regardless of location; option to be paid in crypto; equity grants; flexible PTO; wellness program (fitness coach, wellbeing apps); mental health coaching for employees and dependents; remote workstation setup bonus. - **Hiring Process**: Structured, fully virtual process including CV screen, talent screen, role-specific interviews, and a practical case study. Emphasis on crypto conviction, self-starters, and collaborative humility. - **Engineering Culture**: High ownership, autonomy, and impact. Decisions documented in writing; performance evaluated on output rather than hours. "Dogfooding" the product is encouraged. ## Sources 1. [Kraken Careers](https://www.kraken.com/careers) 2. [Kraken Job Listings (Ashby)](https://jobs.ashbyhq.com/kraken.com) 3. [Kraken Culture Page](https://www.kraken.com/culture) 4. [The Kraken Employee Value Proposition - Kraken Blog](https://blog.kraken.com/news/the-kraken-employee-value-proposition) 5. [Remote isn’t a perk. It’s how Kraken operates. - Kraken Blog](https://blog.kraken.com/news/industry-news/remote-is-how-kraken-operates) ## Other roles at Kraken - [TA Operations Associate](https://feeny.ai/job/ta-operations-associate-kraken-united-states-ae9skef06bzn) — United States - [Senior Counsel - Product (UK & EU)](https://feeny.ai/job/senior-counsel-product-uk-eu-kraken-united-kingdom-90menj1v16w1) — United Kingdom - [Full Stack Engineer - Growth & Experimentation – Krak](https://feeny.ai/job/full-stack-engineer-growth-experimentation-krak-kraken-brazil-m853ss9x4s26) — Brazil - [TA Operations Associate](https://feeny.ai/job/ta-operations-associate-kraken-canada-bj2yrx2szb0e) — Canada - [Staff Product Designer - AI Products](https://feeny.ai/job/staff-product-designer-ai-products-kraken-united-kingdom-fc0cznw5662y) — United Kingdom - [Staff Product Designer - AI Products](https://feeny.ai/job/staff-product-designer-ai-products-kraken-united-states-bspjfjtcrxdw) — United States - [Senior Video Creative, Performance - Kraken Consumer](https://feeny.ai/job/senior-video-creative-performance-kraken-consumer-kraken-united-kingdom-qfyyd4znr5he) — United Kingdom - [Senior Software Engineer - Rust - Backend - Pro](https://feeny.ai/job/senior-software-engineer-rust-backend-pro-kraken-romania-196ybpzckfq0) — Romania - [Senior Software Engineer - Rust - Consumer](https://feeny.ai/job/senior-software-engineer-rust-consumer-kraken-romania-sqetc0d8mw5r) — Romania - [Sales Operations Analyst - Payward Services](https://feeny.ai/job/sales-operations-analyst-payward-services-kraken-europe-kyhv5662x65b) — Europe