---
title: 'Senior VP of Marketing at Daxko'
canonical: 'https://feeny.ai/job/senior-vp-of-marketing-daxko-birmingham-3ppfyb8cq904'
type: 'job'
last_seen: '2026-10-16'
---

# Senior VP of Marketing at Daxko

- **Company:** Daxko
- **Location:** Birmingham, AL
- **Compensation:** $217k–$348k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.gem.com/daxko/am9icG9zdDp-NpHR5rZkcFAhr74RI6Wn

## Job description

As SVP of Marketing, you'll lead the marketing strategy and organization for Daxko's enterprise health and wellness business segments. You'll own brand positioning, go-to-market execution, and the marketing P&L for your segments, with the independence to run your team and the collaboration to shape company-wide priorities with the CRO and Sales leadership. This role is right for someone who thinks like an operator, understands how marketing drives revenue, and wants to build something at scale.

This is a hybrid role, working from our Birmingham, AL office 2-3 days per week.

What you'll do:

- Lead a marketing organization spanning Demand & Revenue Marketing and Brand & Corporate Communications, setting the vision and holding your team accountable to pipeline and revenue targets
- Own the marketing P&L for your segments, recommending annual budget planning, quarterly forecasting, and ROI to the CRO
- Set brand positioning and messaging across all health and wellness segments, and keep it consistent across every channel once it's approved
- Build go-to-market strategy for new segment launches and market expansion, including market analysis, channel prioritization, and success metrics
- Partner with the VP of Demand & Revenue Marketing to set pipeline targets, demand generation strategy, and lead quality standards
- Oversee public relations, analyst relations, and executive communications to build the company's market credibility and reputation
- Report weekly to the CRO on performance and spend, and present monthly to the executive team and quarterly to the Board

What you'll bring:

- 12+ years of progressive marketing and leadership experience, including 6+ years in senior marketing leadership (VP level or equivalent) at a SaaS company
- 5+ years driving pipeline and bookings outcomes in a revenue-focused marketing or sales leadership role
- A track record of building and leading marketing across multiple segments or verticals at once
- Fluency in SaaS revenue metrics — MRR, ARR, CAC, LTV, win rates, sales cycle, attach rates — and how marketing decisions move them
- Hands-on experience with modern marketing technology (Salesforce, HubSpot, marketing automation, analytics platforms)
- Strong executive presence, with experience presenting to a Board and defending strategic recommendations

Nice to have:

- MBA or equivalent advanced business education
- Experience in health, wellness, fitness, or adjacent consumer-facing B2B industries
- Experience scaling a company through multiple phases of growth
- Deep experience in enterprise software or subscription-based models with exposure to enterprise sales

Additional Information Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values. We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These benefits are only for our full-time team members.

Some of our favorites include: 🏝 Flexible paid time off ⚕️ Affordable health, dental, and vision insurance options 💪 Monthly fitness reimbursement 🤑 401(k) matching 🍼 New-Parent Paid Leave 👖 Casual work environments 🏡 Flexible work - remote & hybrid

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

## About Daxko

## Company Overview
- **One-liner**: Daxko provides integrated software and services for fitness and wellness organizations, including nonprofits, community centers, health clubs, and boutique studios, to streamline operations and enhance member engagement.
- **Entity Type**: Private (backed by GI Partners L.P.)
- **Headquarters**: Birmingham, Alabama, United States
- **Founded**: 1998
- **Founders**: Not publicly available (the company was founded in 1998; current CEO Jeff VanDixhorn joined after a merger in 2018)

## Core Business
- **Primary industry/industries**: Software Development, Fitness Technology, Health & Wellness SaaS
- **Target customers**: B2B – Nonprofits, community centers, YMCAs, JCCs, health clubs, boutique fitness studios, and multi-location franchise operators
- **Mission or purpose statement**: “To ensure you achieve yours! While you lead, connect, and build healthier communities, we simplify, integrate, and optimize it all for you.” (from [daxko.com](https://www.daxko.com/))

## Products & Services
- **Daxko Operations**: Comprehensive member management and operational tools for community and nonprofit centers of any size. Includes billing, scheduling, front desk operations, access control, and POS.
- **Daxko FitnessForce**: Local payments, biometric access, tax compliance, WhatsApp-native communications, AI-powered insights, and franchise economics for multi-location and franchise operators.
- **Daxko Engage**: Marketing automation and personalized communication platform to drive member engagement, retention, and renewals.
- **Daxko Payments**: Full-service billing and secure payment processing integrated across all platforms.
- **AI Capabilities**: Purpose-built AI tools that automate workflows, improve operational efficiency, and enhance the member experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Private company)
- **Key Metric**: Total Funding – $8.2M across 4 rounds (per LinkedIn); Annual Revenue – approximately $157.8K (estimated by LinkedIn, likely a fraction of actual revenue)
- **Notable Investors/Partners**: Parent company is GI Partners L.P., a private equity firm. The company serves over 19,000 fitness and wellness centers worldwide.
- **Growth Signals**: Headcount of ~600 employees (+2.1% YoY, +18 people); offices in Birmingham (HQ), Bannockburn (IL), Highlands Ranch (CO), Sugar Land (TX), Noida (India), and Homewood (AL); workforce distributed across 8 countries (US, India, Canada, Philippines, Australia, etc.)

## Competitive Advantages
- **Market Dominance**: Powers 40% of fitness and wellness facilities nationwide in the US (per [daxko.com](https://www.daxko.com/company/our-story)).
- **Niche Focus**: Deep specialization in the nonprofit and community fitness sector, making it a go-to platform for YMCAs, JCCs, and similar organizations.
- **Integrated Ecosystem**: Combines member management, billing, marketing automation, payments, and AI into a single platform, reducing the need for multiple vendors.
- **Longevity & Scale**: Operating since 1998 with a large installed base of 19,000+ centers, providing a strong network effect and data moat.

## Strategic Focus
- **AI Integration**: Actively building purpose-built AI features to automate workflows and improve operational efficiency for clients.
- **International Expansion**: Growing global presence with offices in India and serving customers across multiple countries.
- **Product Consolidation**: Unifying multiple brands (e.g., Club Automation merger in 2018) into a cohesive product suite for different customer segments (nonprofits, clubs, studios).

## Why Work Here
- **Culture & Values**: Emphasizes diversity, equity, and inclusion with employee resource groups. Mission-driven work supporting community health and wellness (from [daxko.com](https://www.daxko.com/company/careers)).
- **Work Policy**: Hybrid workspace – flexible combination of remote and on-site work. Typical time on-site is flexible (per [builtin.com](https://builtin.com/company/daxko)).
- **Perks & Benefits**: Unlimited paid time off, paid parental leave, top-notch health insurance, fitness perks, retirement plans, and employee assistance program (from [daxko.com](https://www.daxko.com/company/careers)).
- **Growth & Development**: Self-learning platforms, in-depth training, specialized leadership training and events (from [daxko.com](https://www.daxko.com/company/careers)).
- **Community Impact**: Impact Days for community service, allowing employees to give back (from [daxko.com](https://www.daxko.com/company/careers)).
- **Engineering Culture**: Senior roles available in .NET, Salesforce, and test automation; distributed team across US and India.

## Sources
1. [daxko.com – Company Overview](https://www.daxko.com/)
2. [daxko.com – Our Story](https://www.daxko.com/company/our-story)
3. [daxko.com – Careers Page](https://www.daxko.com/company/careers)
4. [LinkedIn – Daxko Company Page](https://linkedin.com/company/daxko)
5. [Built In – Daxko Profile](https://builtin.com/company/daxko)

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