--- title: 'Senior Web Marketing Manager at Hiya' canonical: 'https://feeny.ai/job/senior-web-marketing-manager-hiya-seattle-cj56mt4jngqv' type: 'job' last_seen: '2026-10-29' --- # Senior Web Marketing Manager at Hiya - **Company:** Hiya - **Location:** Seattle, WA - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-28 - **Last confirmed live:** 2026-10-29 - **Apply:** https://jobs.ashbyhq.com/hiya/a6d1759c-5833-45ee-8972-55dfd57f518f ## Job description ## About Hiya At Hiya, we’re making business calls more trusted, useful, and effective. Voice remains one of the most important ways businesses communicate with their customers, but the value of a call depends on trust. When customers do not recognize who is calling or why, important conversations are missed, customer relationships suffer, and business outcomes are harder to achieve. Hiya helps businesses create trusted calling experiences that benefit both sides of the conversation: enterprises can reach customers with confidence, and customers can answer with confidence. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities that help businesses strengthen relationships and improve outcomes. This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed. ## About the Role Hiya is hiring a Senior Web Marketing Manager to define and lead how our marketing website shifts and scales in the era of an AI-enabled buyer’s journey. Buyers will increasingly meet Hiya through AI answers before they ever land on the site, and this role decides what our site becomes in that world. You’ll drive how Hiya’s web properties influence what buyers know, discover, and decide about Hiya on and off site, with a north star goal to deliver high quality conversions and sales pipeline. This is a performance- and analytics-driven marketing role at the center of our demand engine. You'll translate positioning and campaign strategy into high-converting web experiences, own the conversion-rate-optimization program end to end, and make the website a measurable driver of qualified demand across every market we operate in. You'll partner closely with our GTM Engineer, who owns the “how” of the website (platform, architecture, and technical build). You’ll own the “what and why” – roadmap, priorities, experience, discoverability, conversion, and localization. We're looking for someone who understands buyer psychology and funnel performance as deeply as they understand web best practices. You work deeply with and alongside AI and have a strong curiosity and drive to incorporate new uses for AI into your workflow. You’re a marketer who is fluent with martech, obsessed with conversion, and able to lead cross-functional teams and agencies to a best-in-class website. ## What You'll Do - Website as a growth channel and the storefront of the Hiya narrative. Own and lead Hiya's website strategy & roadmap across the buyer journey and the KPIs that go with it: traffic growth, engagement, conversion rate, and pipeline contribution. In the near term, you’ll run a post-migration content audit and decide what we keep, consolidate, cut and expand upon to meet our 2027 goals. - Conversion-rate optimization & experimentation. Build and run the CRO program: develop hypotheses and testing roadmaps, run A/B tests and personalization, and continuously optimize top pages and full-funnel journeys to increase experimentation velocity. Own metrics definitions that inform our Amplitude instance. - Campaign & landing-page execution. Translate campaign and positioning strategy into compelling landing pages and web experiences, and work with engineering to build the page systems that let demand and audience marketing teams deploy campaigns quickly. - UX, messaging & experience quality. Champion best-in-class mobile and desktop experiences, messaging clarity, accessibility, and Core Web Vitals / performance standards. - SEO/GEO. Own SEO & GEO strategy, in partnership with the content team for inputs to content strategy and implementation. Own keyword targets and global search and AI visibility monitoring mechanisms. Partner with GTM Engineer on performance and technical needs and recommend where outside support or tooling would help. - Multi-market localization. Own website localization and regional performance across global markets, and build scalable localization workflows within Sanity in partnership with localization manager. - Web analytics & attribution. Build reporting that ties web performance to pipeline, with a close partnership with GTM Engineering to implement and maintain event tracking, tagging, and web attribution to keep the data trustworthy. - Cross-functional partnership. Partner with the growth/GTM engineer on platform architecture and technical delivery, and with Demand Gen, PMM, Product, and Design to align the website with launches, campaigns, and pipeline priorities. ## What We Are Looking For - 5-7 years in website marketing, digital/growth marketing, or web conversion management, ideally in B2B SaaS - Proven track record running CRO and experimentation (A/B testing) programs tied to conversion and pipeline - Hands-on experience with a modern martech stack — CMS (Sanity or comparable), Google Analytics 4, Google Tag Manager, Google Search Console, Amplitude, HubSpot - In-depth understanding of SEO / SEM, with technical SEO and performance optimization experience. Deep curiosity for and familiarity with GEO / AEO and how discoverability is evolving across AI answer engines. - Web analytics and attribution fluency, with the ability to connect web performance to CRM and pipeline - Working proficiency with HTML, CSS, and JavaScript for on-page edits, QA, and collaboration with engineering (this is a marketing role, not a frontend engineering role) You’ll Likely Stand Out If You Have - Strong web design and UX sensibility across mobile and desktop - Experience with localization tools (e.g., Weglot, Smartling, Welocalize) and building multi-language, multi-region web properties - Creativity and resourcefulness, with proven consultative leadership across cross-functional teams and agencies - Are performance- and analytics-driven, and obsessed with conversion - Care deeply about the future of the web and customer experience – what do the websites of the AI-enabled future (and present) need to do, and how can Hiya lead? - Can translate brand and positioning into web experiences that convert - Think in systems — building reusable page frameworks that let other teams move fast ## How We Work Hiya is not a passive environment. We expect people to take ownership, form opinions, and engage directly with hard problems. We work with a high degree of transparency and autonomy. Context is shared openly, and decisions are discussed, challenged, and then made. Once a call is made, we commit and move forward. You'll be expected to work through ambiguity, weigh tradeoffs, and take responsibility for results, while keeping a high bar for quality and customer trust. Every team member at Hiya is expected to live our core values: - Serve, our customers and partners by holding a high bar for trust and quality - Own, share in success and open up to failures - Lead, listen, show up with a point of view but commit entirely once a decision has been made - Improve, even if it means changing course or contradicting ourselves - Do, rather than observe ## How We Invest in You ## Compensation & Ownership Equity Compensation: ownership aligned with your impact and the company's growth We offer an L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome. Come Work With Us! We're building a team with diverse perspectives, identities, and professional experiences. We evaluate candidates through a business lens and believe that diversity and unique viewpoints make our company stronger, more dynamic, and a great place to build a career. We've been recognized by Built In, GeekWire, Comparably, G2, Forbes, and Deloitte Technology Fast 500 for our culture, innovation, leadership, compensation, and more. At Hiya, we're a people-centric company focused on helping each employee grow both personally and professionally. We create a culture of support and empowerment that challenges the status quo, resulting in an energized team that's passionate about their work. You'll love working here if you're looking for an innovative challenge that's disrupting an industry. Come join us! Hiya is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. ## About Hiya ## Company Overview - **One-liner**: Hiya provides an AI-powered voice platform that protects consumers from spam and fraud calls, helps businesses connect with customers through branded calling, and secures telecom networks. - **Entity Type**: Private (Series A and subsequent rounds; latest funding $4.7M in 2023) - **Headquarters**: Seattle, Washington, United States (additional offices in London, UK and Budapest, Hungary) - **Founded**: 2016 (spun out of Whitepages; product development began in 2015) - **Founders**: Alex Algard ## Core Business - **Primary industries**: Voice security, telecommunications, AI voice intelligence, anti-fraud - **Target customers**: B2B (carriers, enterprises) and B2C (mobile app users) - **Mission/purpose**: “Modernizing voice with intelligence for security and productivity” – protecting against spam and fraud, connecting businesses with customers, and securing global telecommunications. ## Products & Services - **Hiya AI Phone (Consumer App)**: AI assistant that screens calls, detects spam and fraud, transcribes and summarizes calls, and detects synthetic (deepfake) voices. - **Hiya Protect (Carrier/Network)**: Network-based spam and fraud blocking solution used by telecom carriers; includes Adaptive AI self-learning fraud detection. - **Hiya Connect (Enterprise SaaS)**: Branded Call platform that displays business name, logo and call reason to increase answer rates; also includes Caller Reputation and Number Registration. - **Deepfake Voice Detection**: Acquired from Loccus.ai in 2024; integrated into Hiya’s platform for real-time synthetic voice detection. ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metric**: Total Funding – $22.7M (including $18M Series A led by Balderton Capital in 2017, plus subsequent rounds) - **Recent Annual Revenue**: $120M (per LinkedIn data) - **Notable Investors & Partners**: Balderton Capital, Nautilus Venture Partners, 2xN, Lattice CEO Sarah Franklin (board); carrier partners include AT&T, Telenor Norway, Rogers Canada, BT/EE, O2, Liberty Latin America. - **Growth Signals**: 500M+ active users; 150+ employees (+20% YoY); expanded into UK, Canada, Latin America; deepfake detection acquisition; named a 2025 “Happiest Employees” company and multiple “Best Places to Work” awards in Seattle. ## Competitive Advantages - **Carrier-level integration**: Hiya’s technology is embedded directly in major telecom networks (e.g., AT&T, Rogers, BT), giving it scale and trust that standalone apps cannot match. - **Adaptive AI**: Self-learning fraud detection model that continuously adapts to new scam tactics. - **Deepfake voice detection**: Unique capability acquired from Loccus.ai, providing real-time synthetic voice analysis. - **Branded Call reputation**: Proprietary Caller Reputation score that helps businesses avoid being flagged as spam. ## Strategic Focus - Expanding global carrier partnerships (40+ countries covered) to extend spam protection and branded calling capabilities. - Deepening AI capabilities in voice security, especially deepfake detection and conversational intelligence. - Growing the Hiya AI Phone consumer product as a productivity tool with transcription and summarization features. ## Why Work Here - **Award-winning culture**: Recognized in 2025 as a “Happiest Employees” company and “Best Leadership Team” (Midsize #39); consistently ranked among Seattle’s Best Places to Work. - **Remote/hybrid policy**: Flexible work environment; employees receive a work-from-home office stipend. Flexible vacation time. - **Benefits**: Stock options, fully covered medical/dental/vision, 401k with employer match, paid parental leave, $1,000 learning & development budget, $1,000 charitable matching, employer-paid life and disability insurance. - **Engineering culture**: “We are doers, not observers” – fast-paced startup environment where employees own real work and stretch themselves; values include Serve, Own it, Lead, Improve, Do. ## Sources 1. [hiya.com/about](https://www.hiya.com/company/about) 2. [hiya.com/careers](https://www.hiya.com/company/careers) 3. [jobs.ashbyhq.com/hiya](https://jobs.ashbyhq.com/hiya?embed=js) 4. [hiya.com](https://www.hiya.com/) 5. 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