---
title: 'SEO & GEO Specialist at WPP Media'
canonical: 'https://feeny.ai/job/seo-geo-specialist-wpp-media-lisbon-tg8wvhcs4arq'
type: 'job'
last_seen: '2026-10-29'
---

# SEO & GEO Specialist at WPP Media

- **Company:** WPP Media
- **Location:** Lisbon, Portugal
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-10-29
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5465998008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Descrição da função

Procuramos um(a) profissional de SEO com experiência em projetos digitais, capaz de assegurar a gestão, otimização e evolução da presença orgânica de um website com múltiplas áreas de negócio.

A pessoa deverá combinar competências técnicas, analíticas e estratégicas, contribuindo para a implementação de iniciativas SEO e GEO, a otimização de conteúdos e a identificação de oportunidades de crescimento orgânico alinhadas com os objetivos de negócio.

Terá também um papel importante na articulação com equipas de desenvolvimento, conteúdos e negócio, bem como no acompanhamento de projetos e apresentação de resultados ao cliente.

O que vais fazer

1. Estratégia e Otimização SEO

- Roadmap e Crescimento: Desenhar e implementar estratégias de SEO adaptadas a cada linha de negócio, alinhando visibilidade com objetivos comerciais e taxas de conversão.
- Inteligência de Pesquisa: Analisar palavras-chave, intenção de pesquisa (search intent) e concorrência, com foco nas particularidades do mercado português.
- Otimização Contínua: Estruturar melhorias de arquitetura de informação, malha de internal linking e SEO on-page.

1. SEO Técnico & Performance

- Diagnóstico e Resolução: Auditar e acompanhar problemas de rastreabilidade, indexação, canonicals, redirecionamentos, hreflang e dados estruturados (Schema.org).
- Ponte com Engenharia: Redigir requisitos técnicos, criar tickets (Jira/Azure DevOps) e fazer o acompanhamento e validação (QA) com as equipas de desenvolvimento.

1. Conteúdos e Inovação (SEO + GEO)

- Planeamento e Briefs: Apoiar calendários editoriais e criar briefs detalhados de SEO para páginas de produto, landing pages, artigos e FAQs.
- Pesquisa com IA (GEO): Aplicar boas práticas de visibilidade para respostas geradas por IA (AI Overviews, ChatGPT, Perplexity).

1. Dados, Análise e Reporting

- Monitorização Multiferramenta: Acompanhar a performance orgânica através de GA4, Google Search Console, Semrush, Sistrix e crawlers (Screaming Frog).
- Relatórios com Impacto: Desenvolver análises competitivas e transformar métricas de tráfego e visibilidade em recomendações acionáveis para o negócio.

1. Gestão de Projeto e Relação com o Cliente

- Priorização: Gerir o backlog e o cronograma de iniciativas SEO com base na matriz impacto vs. esforço.
- Interlocução Consultiva: Articular necessidades entre equipas de tecnologia, conteúdos e UX, e conduzir reuniões com o cliente para apresentação de resultados e novas propostas.

O teu perfil

- Experiência comprovada em SEO (agência ou projetos digitais de média/grande dimensão), dominando SEO técnico, on-page e estratégia de conteúdo.
- Domínio do ecossistema de ferramentas: Google Search Console, GA4, Semrush (ou Sistrix) e crawlers (Screaming Frog).
- Fluência técnica: Bons conhecimentos práticos de HTML, arquitetura web, dados estruturados (Schema) e códigos de estado HTTP.
- Orientação para dados: Capacidade analítica avançada (Excel/Looker Studio) para justificar decisões com números.
- Idiomas: Excelente domínio de Português e Espanhol fluente (oral e escrito — essencial para interlocução com mercados/clientes).
- Mentalidade consultiva: Autonomia, rigor de execução e facilidade de comunicação com clientes e equipas não-técnicas.

Pontos extra (Valorizamos):

- Experiência prévia em websites de grande envergadura e com arquiteturas complexas/multinegócio.
- Conhecimentos práticos em GEO (Generative Engine Optimization) e acompanhamento de métricas em motores de IA.
- Vivência com CMS empresariais e ferramentas de gestão de projeto ágil (Jira, Azure DevOps, Confluence).
- Conhecimentos em estratégias de autoridade digital (digital PR, perfis de backlinks e análise de concorrência).

O Que Oferecemos:

- Seguro de Saúde desde o 1º dia.
- Plano de Benefícios Flex.
- Dias de férias adicionais.
- Plataformas de wellbeing e apoio ao work-life balance.
- Acesso a descontos do Grupo WPP (ginásios, restaurantes, hotéis, etc).
- Café, fruta e cereais para um pequeno almoço ou lanche saudáveis.

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

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