--- title: 'SEO Specialist at Apryse' canonical: 'https://feeny.ai/job/seo-specialist-apryse-remote-7tsygcbdwexr' type: 'job' last_seen: '2026-10-19' --- # SEO Specialist at Apryse - **Company:** Apryse - **Location:** Remote - **Compensation:** $80k–$100k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-04 - **Last confirmed live:** 2026-10-19 - **Apply:** https://jobs.lever.co/apryse/51980a86-0f56-40cc-ad1b-a7759b5aeed4 ## Job description ## The Role Apryse builds document SDKs and APIs used by developers to add viewing, editing, generation, conversion, and AI-powered data extraction directly to their applications. The way developers discover and evaluate technology is changing. Traditional search remains critical, but discovery now also happens through AI search, large language models, coding assistants, technical communities, and other third-party sources. Apryse must understand where we appear across these channels, why competitors may outrank or outperform us, and what we need to do to improve. As an SEO Specialist, you will analyze Apryse’s organic search presence and broader developer-discovery footprint, identify the gaps that matter most, and translate your findings into prioritized actions. You will combine traditional SEO analysis with emerging answer engine optimization practices to help Apryse earn greater visibility across search engines and AI-generated answers. This is a hands-on individual contributor role for someone who enjoys moving from research to recommendations to measurable results. You will work closely with the SEO Manager, AEO Program Manager, Content Writers, web team, and other marketing partners to turn data into content and website improvements that drive qualified traffic, conversions, and pipeline. ## Responsibilities Analyze Organic Search Performance - Monitor and analyze Apryse’s organic search performance across products, use cases, industries, and priority developer queries. - Identify changes in rankings, impressions, click-through rates, organic traffic, conversion, and competitive visibility. - Conduct keyword, query, content-gap, and search-intent research to identify new opportunities and areas of underperformance. - Assess existing content to determine where pages should be created, updated, consolidated, repositioned, or retired. - Build recurring reports that explain performance, identify causes, and recommend next actions. - Connect search performance to downstream outcomes, including conversions, MQLs, SAOs, pipeline, and bookings. Conduct Competitive and Market Research - Analyze how competitors appear across traditional search, AI-generated answers, coding assistants, and developer-focused discovery channels. - Evaluate competitor content strategies, topic coverage, rankings, citations, backlinks, page structures, and organic footprint. - Identify the content, technical, authority, and positioning factors influencing Apryse’s visibility. - Monitor changes in search behaviour, competitor activity, algorithms, and developer-discovery patterns. - Translate research into clear opportunities for Apryse to strengthen its coverage, authority, and differentiation. Turn Insights Into Action - Convert research findings into a prioritized, actionable backlog for the Developer Experience Pod and broader Marketing team. - Develop SEO briefs that define the target audience, search intent, primary queries, content gaps, competitive considerations, and recommended page structure. - Clearly distinguish between quick wins, foundational improvements, and longer-term opportunities. - Partner with Developer Writers and other content creators to ensure deliverables address the identified search and discoverability gaps. - Review completed content and web updates to confirm that recommendations have been implemented effectively. - Track the impact of completed work and use the results to refine future priorities. Support AI and Answer Engine Visibility - Monitor how AI search platforms and large language models surface, describe, cite, or omit Apryse. - Identify priority questions and prompts where Apryse should be included but is absent, inaccurately represented, or positioned behind competitors. - Analyze the sources, content patterns, and third-party signals associated with stronger visibility in AI-generated answers. - Partner with the AEO Program Manager to turn findings into content, technical, and off-site recommendations. - Track AI share of voice, mention rate, citation rate, average position, and positioning accuracy across priority topics. - Help the organization build a repeatable understanding of how traditional SEO and answer engine optimization work together. Support On-Page and Technical SEO - Conduct on-page reviews covering titles, headings, internal linking, metadata, schema, content structure, indexability, and search intent. - Identify technical SEO issues that may limit crawling, indexing, page performance, or organic visibility. - Partner with web and development teams to document issues, recommend solutions, and validate completed changes. - Support internal-linking and site-architecture improvements that help users and search engines understand the relationships between Apryse products, capabilities, documentation, and supporting content. - Maintain SEO standards and guidance for content creators and website stakeholders. ## Requirements - 5+ years of professional experience in SEO, organic growth, content strategy, or a closely related role. - Strong working knowledge of keyword research, competitive analysis, content optimization, on-page SEO, internal linking, and technical SEO fundamentals. - Experience using tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or comparable platforms. - Demonstrated ability to interpret search and website data, identify meaningful patterns, and recommend specific actions. - Experience producing clear, actionable SEO briefs and recommendations for writers, marketers, designers, and web teams. - Strong written communication skills, including the ability to explain complex findings to both technical and non-technical stakeholders. - Familiarity with how AI search platforms and large language models discover, synthesize, and cite online information—or a strong interest in developing that expertise quickly. - Strong organizational skills and the ability to manage multiple research, reporting, and optimization priorities. - A results-oriented mindset with an interest in connecting organic performance to conversions, pipeline, and revenue. ## Skills & Mindset - You are naturally curious and want to understand why something is happening—not simply report that it happened. - You can turn a large amount of search, content, and competitive data into a focused set of priorities. - You distinguish between activity metrics and business impact and care about both visibility and conversion. - You can communicate recommendations clearly enough that another team can act on them without additional interpretation. - You are comfortable working in an evolving discipline where the established SEO playbook is expanding to include AI search and answer engines. - You balance attention to detail with the judgment to focus on the opportunities most likely to produce meaningful results. - You are collaborative, self-directed, and comfortable working across content, web, product marketing, and technical teams. Nice To Haves - Experience working for an SDK, API, developer-tools, infrastructure, or technical B2B software company. - Experience optimizing technical or developer-facing content, including documentation, tutorials, integration guides, and code-led articles. - Familiarity with answer engine optimization, generative engine optimization, AI visibility platforms, or LLM evaluation methods. - Experience with structured data, JavaScript SEO, international SEO, website migrations, or large content inventories. - Familiarity with document-processing technologies, developer documentation, or software development workflows. - Experience connecting SEO performance to lead generation, pipeline, and revenue reporting. How Success Will Be Measured - Growth in organic visibility, qualified website traffic, and web conversion. - Increased share of voice across priority search queries and developer topics. - Improved mention rate, citation rate, average position, and positioning accuracy within AI-generated answers. - Consistent identification and prioritization of actionable search and content opportunities. - Successful execution of recommendations across the Developer Experience Pod and broader Marketing team. - Contribution to MQLs, SAOs, pipeline, and bookings from organic and AI-assisted discovery. - Clear reporting that helps stakeholders understand performance, risks, opportunities, and required decisions. ## Compensation Philosophy The compensation for this position is commensurate upon experience, and the range listed reflects total compensation or on target earnings. The top end of the range is reserved for candidates with extensive experience and a profile that strongly aligns with the senior expectations of this role. Location Eligibility This is a remote position within the United States. We aim to hire in our primary hub locations first — Boston, MA; Denver, CO; and Charlotte, NC — but are also open to candidates who reside in the following states: Arizona, Colorado, Florida, Georgia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, and Virginia. Candidates must reside in one of these states to be considered for this opportunity. Benefits: Competitive salary commensurate with experience and qualifications. A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings. An uncapped commissions structure. Generous paid time off (PTO) is offered to support the ability to rest and recharge. A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential. Highly autonomous and entrepreneurial environment. Annual recurring WFH allowance for you to purchase items you need for your home office. Ongoing support for learning development so you can master your craft. Work with the hardware you're most comfortable with (Windows or Mac). Diverse and inclusive workplace where we all learn from each other. Company Description As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler. Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces. Ready to join our team? If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed. We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals. ## About Apryse ## Company Overview - **One-liner**: Apryse provides enterprise-grade document processing SDKs for viewing, editing, and data extraction across 100+ file formats, powering AI and automation workflows for the entire document lifecycle. - **Entity Type**: Private (backed by Thoma Bravo and Silversmith Capital Partners) - **Headquarters**: Denver, Colorado, USA - **Founded**: Not publicly available (heritage from PDFTron, founded 2001, but the Apryse brand formed through multiple acquisitions) - **Founders**: Not publicly available (company built from legacy brands including PDFTron, iText, Scanbot, and Accusoft) ## Core Business - **Primary industry**: Document processing software / SDK (developer tools, enterprise content management, AI workflow infrastructure) - **Target customers**: B2B – Enterprises, Fortune 500 companies, governments, and startups (85 of the Fortune 100 are customers) - **Mission statement**: “Deliver superior document processing technology” – united by a shared goal to create best-in-class document SDKs ## Products & Services - **Apryse Document Intelligence Toolkit**: A single production-ready SDK covering the entire document lifecycle – view, edit, annotate, redact, OCR, and extract data (text, tables, form fields) across 100+ formats (PDF, Office, CAD). Supports AI pre-processing and post-processing workflows. - **Web SDK (JavaScript/TypeScript)**: Embed full-fidelity document viewing and editing in browsers with True Client-Side Processing for data sovereignty (no data leaves the client environment). - **Server SDK (.NET, Java, C++, Python, JavaScript)**: High-volume, server-side document processing with native APIs for enterprise architectures. - **Mobile SDK (iOS, Android)**: Native document viewing, annotation, and editing for mobile applications. - **Compliance & Security Features**: Built-in encryption, watermarking, redaction, ISO 27001 and SOC 2 certified. ## Market Standing - **Valuation / Market Cap**: Not disclosed - **Key Metric**: Total funding not disclosed; strategic investments from Thoma Bravo and Silversmith Capital Partners (PE / growth equity). Revenue not publicly available. - **Notable Investors / Partners**: Thoma Bravo, Silversmith Capital Partners - **Growth Signals**: 670+ global employees, 9 offices worldwide (Denver HQ, Vancouver, Boston, Singapore, Ghent), 22 languages spoken, 20,000+ customers including 85 of the Fortune 100, remote-first culture with hub-connected offices. ## Competitive Advantages - **Proprietary in-house rendering engine**: Unlike wrapper-based SDKs, Apryse builds and maintains its core technology stack, giving customers performance, control, and security. - **Single vendor for the full document lifecycle**: Covers viewing, editing, security, OCR, and AI extraction in one toolkit – no need to stitch multiple vendors together. - **True Client-Side Processing**: Ensures data sovereignty for compliance with HIPAA, GDPR, and other regulations; sensitive content never leaves the user’s environment. - **Enterprise-grade certifications**: ISO 27001 & SOC 2 independently verified. ## Strategic Focus - **AI and automation**: Building the “Document Intelligence Toolkit” to power pre- and post-model workflows, including data ingestion, preparation, redaction, classification, and structured data extraction. - **Customer success**: Expanding customer success and support teams (e.g., Customer Success Manager, EMEA role listed). - **Global expansion**: Leveraging distributed offices and remote-first model to attract top talent worldwide. ## Why Work Here - **Remote-first culture**: Employees can work remotely, from one of the global hubs (Denver, Vancouver, Boston, Singapore, Ghent), or a combination – “remote first, hub connected.” - **Career growth**: Mentorship programs, hackathons, learning and development budgets, and a quarterly “Apryse Way Values Program” that celebrates team members. - **Culture and perks**: Paid volunteer days, mental health days, peer recognition programs, and a supportive, inclusive environment (22 languages spoken, diverse team). - **Engineering focus**: Strong R&D emphasis with work on server backend, web, and native languages; ownership and OKR-driven culture. - **Global impact**: Over 670 employees across multiple continents, working on technology used by the world’s largest enterprises. ## Sources 1. [Apryse Careers Page](https://apryse.com/company/careers) 2. [Apryse Company Overview](https://apryse.com/company) 3. [Apryse Our People](https://apryse.com/company/our-people) 4. [Apryse Product Page](https://apryse.com/) 5. 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