---
title: 'SEO Specialist at So Shall We'
canonical: 'https://feeny.ai/job/seo-specialist-so-shall-we-buenos-aires-70313jnc2ghh'
type: 'job'
last_seen: '2026-09-09'
---

# SEO Specialist at So Shall We

- **Company:** So Shall We
- **Location:** Buenos Aires, Argentina
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-03-24
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/soshallwe/be9f6d8d-3ae4-4350-a812-ac3e03b9c097

## Job description

AEO & SEO Specialist | SO SHALL WE | JOB DESCRIPTION

## ABOUT SO SHALL WE:

We partner with mid‑market owners and executives in the US to drive bottom‑line growth with mutual upside. A rare combination of consulting, full-stack execution and aligned incentives to eliminate what is wrong with the agency model.

We are what remains. We make growth feel easy.

Because your growth is our business.

## YOUR MISSION

Own and elevate combined AEO & SEO performance across a portfolio of accounts, with clear priorities and measurable outcomes — while proactively expanding our capability into AEO (Answer Engine Optimization) as search behavior evolves. This role is for someone senior enough to set the standard for how we execute SEO, and curious enough to explore what “organic growth” looks like in a world of AI answers. This is for someone who is ready to build a team underneath them and has desires for personal growth.

## What you’ll do

- Own AEO & SEO strategy and performance for a portfolio of accounts, with clear priorities and measurable outcomes.
- Lead audits and diagnose what’s actually holding growth back (technical, content, structure), then drive the plan to fix it.
- Set direction for content and page strategy (what to build, what to refresh, what to consolidate, what to kill), aligned to intent and conversion.
- Partner closely with Creative, Strategy & Position, and CRO to get initiatives shipped end-to-end (briefs, requirements, QA, measurement).
- Build an operating cadence: roadmap, weekly priorities, clear updates, and a repeatable way of working.
- Translate performance into simple insights and next steps for internal teams and clients.
- Raise the bar: improve standards, templates, documentation, and processes so SEO output compounds over time.
- Proactively research and test AEO opportunities across accounts (where answers surface, what influences visibility, and what to do about it).
- Track and share learnings: define what success looks like, what to measure, and how we report progress as the landscape changes.
- Turn experiments into a repeatable approach we can apply across the portfolio.

## What we’re looking for

- Strong technical + strategic SEO foundation, and the judgment to prioritize what matters.
- Senior execution ability: you can run workstreams end-to-end and influence cross-functional teams without needing heavy management.
- Commercial mindset: you connect SEO work to demand, pipeline, or revenue — not just rankings.
- Deep curiosity for how organic discovery is evolving, having already taken steps to implement AEO in your current role.
- Comfortable with ambiguity and high ownership; you create clarity and momentum.

## Nice to have

- Experience in the US market, lead gen, or ecommerce.
- SEO + CRO fluency (landing pages, experimentation, conversion-minded content).
- Agency or portfolio experience owning SEO across multiple accounts and stakeholders.
- Hands-on experience with AEO (e.g., optimizing for featured snippets/PAAs, entity/intent clarity, structured data, or testing visibility across AI answer surfaces) — even if it’s early-stage experiments.

Why So Shall We?

- Great salary.
- Work with great humans in a supportive, growth-oriented team that delivers real results.
- Your personal development will be done directly with the CEO
- Amazing office space in Palermo Hollywood
- Opportunities for career development and professional growth.
- Unlimited PTO.

## About So Shall We

## Company Overview
- **One‑liner**: So Shall We is a growth marketing agency that helps mid‑market online businesses scale by combining paid media, creative, conversion optimization, and tracking into a compounding growth system.
- **Entity Type**: Private (bootstrapped; no disclosed funding rounds)
- **Headquarters**: Buenos Aires, Argentina (with additional offices in Australia and staff across 5 continents)
- **Founded**: Year not publicly available
- **Founders**: Not publicly listed; the CEO and Partner is Christopher Gross ([theorg.com](https://theorg.com/org/so-shall-we))

## Core Business
- **Primary industry**: Growth marketing / performance marketing agency
- **Target customers**: Mid‑market online businesses (typically $5M–$50M annual revenue) that are spending significantly on ads but struggling to scale efficiently.
- **Mission/purpose**: To deliver compounding growth – not linear tweaks – by optimizing the entire funnel in unison (ads, creative, CRO, tracking, and CRM).

## Products & Services
- **[Compound Growth Protocol]**: A proprietary full‑funnel methodology that integrates paid media, creative production, landing page development, CRO, and automation/CRM. Unlike agencies that optimize one channel at a time, So Shall We improves every lever simultaneously so each gain amplifies the others.
- **Service delivery model**: Dedicated senior‑level teams (account managers, performance marketers, CRO specialists, creative producers) with in‑house developers and designers. Month‑to‑month contracts with no long‑term lock‑in.
- **Client assets owned by client**: All ad accounts, creative assets, and landing pages remain the client’s property.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**:
  - **Total ad spend managed**: $400M+ ([soshallwe.com](https://www.soshallwe.com/))
  - **Average ROI delivered**: 6.2× over the first six months, based on client results
  - **Client count**: 300+ clients
  - **Team size**: ~50–70 employees (70 listed on Built In; website says 50‑person team across 5 continents) ([builtin.com](https://builtin.com/company/so-shall-we))
- **Notable clients & team pedigree**: Team members have worked at Amazon, Meta, Google, Accenture, Fox Sports, and Vodafone. Clients have included Zoom, News Corp, and businesses in the $5M–$50M revenue range.
- **Growth signals**: Active hiring for multiple junior and senior roles (listed on Built In and their careers page); presence across 5 continents with a hybrid work model; “Kickstart” program for entry‑level talent.

## Competitive Advantages
- **Full‑funnel compounding**: Most agencies optimize ads or landing pages in isolation. So Shall We’s approach optimizes the entire funnel simultaneously, creating a compounding effect where each improvement multiplies others.
- **Founder/leadership experience**: The CEO and senior leadership have previously built and scaled companies themselves and have been on the client side firing agencies – they claim this gives them unique insight into what truly works.
- **Transparency & ownership**: Clients retain all assets, and contracts are month‑to‑month – lowering switching costs and building trust.
- **Results‑oriented track record**: 6.2× average ROI in the first 6 months, based on managed ad spend of over $400M.

## Strategic Focus
- **Scale the “Kickstart” talent pipeline**: The company is investing in junior roles (CRO analysts, performance marketers, UX/UI designers, account managers) to build the next generation of digital talent from within.
- **Deep client partnerships**: Instead of taking many clients, they take fewer and go deeper – likely maintaining high client satisfaction and enabling the compounding approach.
- **Global hybrid operations**: With offices in Buenos Aires and Australia, and team members across 5 continents, they balance remote flexibility with on‑site collaboration in key hubs.

## Why Work Here
- **Learning & growth**: Junior roles are explicitly designed to “learn fast and make real impact from day one.” The company offers a formal Kickstart program for entry‑level hires.
- **Hybrid flexibility**: Many roles are listed as “Remote or Hybrid” with typical on‑site time in Buenos Aires offices ([builtin.com](https://builtin.com/company/so-shall-we)).
- **Exposure to high‑stakes growth work**: Employees work on campaigns for companies spending $5M–$50M annually, with direct responsibility for performance.
- **Culture & perks**: Information about specific perks (equity, benefits) is not publicly available. The careers page emphasizes a data‑driven, collaborative environment with cross‑functional exposure.

## Sources
1. [soshallwe.com – Homepage](https://www.soshallwe.com/) (company value prop, metrics, team)
2. [soshallwe.com – Grow Page](https://www.soshallwe.com/grow) (detailed service description, ROI claims, contract terms)
3. [soshallwe.com – Careers Page](https://www.soshallwe.com/careers) (junior roles, Kickstart program)
4. [builtin.com – So Shall We Company Profile](https://builtin.com/company/so-shall-we) (employee count, office locations, hybrid policy, job listings)
5. [theorg.com – So Shall We Org Chart](https://theorg.com/org/so-shall-we) (CEO Christopher Gross)

## Other roles at So Shall We

- [Senior Performance Marketer](https://feeny.ai/job/senior-performance-marketer-so-shall-we-buenos-aires-xmr78y8enwba) — Buenos Aires, Argentina
- [CRO Lead](https://feeny.ai/job/cro-lead-so-shall-we-buenos-aires-914gn1k9wz9f) — Buenos Aires, Argentina
- [Creative Strategist](https://feeny.ai/job/creative-strategist-so-shall-we-buenos-aires-vqg9vas2drfr) — Buenos Aires, Argentina
- [Account Manager](https://feeny.ai/job/account-manager-so-shall-we-buenos-aires-sz07hba2506n) — Buenos Aires, Argentina
- [Growth Director](https://feeny.ai/job/growth-director-so-shall-we-buenos-aires-054vc92qs86e) — Buenos Aires, Argentina
- [CRM Specialist](https://feeny.ai/job/crm-specialist-so-shall-we-buenos-aires-wmv0ve9f6r3x) — Buenos Aires, Argentina
- [SEO Specialist](https://feeny.ai/job/seo-specialist-wpp-media-brussels-ksbpw3sx603w) — Brussels, Belgium
- [SEO Specialist](https://feeny.ai/job/seo-specialist-roamless-turkey-vv1nqta994f9) — Turkey
- [SEO Specialist](https://feeny.ai/job/seo-specialist-roamless-emea-28pakefdbsmq) — EMEA
- [SEO Specialist](https://feeny.ai/job/seo-specialist-vml-chicago-illinois-zhxmx7h1dszs) — Chicago Illinois, United States / Dallas Texas, United States / Detroit Michigan, United States / Kansas City Missouri, United States / Memphis Tennessee, United States / Minneapolis Minnesota, United States / Nashville Tennessee, United States / Rogers Arkansas, United States