--- title: 'SEO Strategist at Express Chipping Inc' canonical: 'https://feeny.ai/job/seo-strategist-express-chipping-inc-brazil-whbqvz2tge0s' type: 'job' last_seen: '2026-09-12' --- # SEO Strategist at Express Chipping Inc - **Company:** Express Chipping Inc - **Location:** Brazil - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-04-24 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.lever.co/chipping-concrete/876cf646-8f85-488a-9d89-323458149e32 ## Job description TurFresh is a leading provider of artificial turf maintenance products and services. We pride ourselves on delivering exceptional quality and service to our clients. Our innovative solutions have positioned us as industry leaders, and we're now seeking a skilled SEO Strategist to join our dynamic team. Job Description: We are looking for a Remote SEO Strategist who has a comprehensive understanding of full-stack SEO, with a strong focus on content, keywords, and SEO strategy. This role is perfect for a motivated individual who is both a leader and a team player, capable of building our SEO department in the long term. The ideal candidate will have a proven track record in performing SEO audits, automatic analysis and driving lead generation, and ranking improvements. ## Key Responsibilities - SEO Strategy Development: Design and implement comprehensive SEO strategies, including on-page, off-page, and technical SEO to boost website visibility, traffic, and conversions. - Content Strategy: Collaborate with the content team to create and optimize content that aligns with SEO best practices, targeting relevant keywords and improving user engagement. - Keyword Research & Analysis: Conduct in-depth keyword research to identify opportunities and ensure our content is optimized for high-traffic, high-conversion terms. - SEO Audits & Analysis: Perform regular SEO audits and automatic analysis of the website to identify areas for improvement and ensure adherence to best practices. - Lead Generation & Ranking Improvement: Develop and execute strategies to increase lead generation and improve search engine rankings. - Team Leadership: Play a pivotal role in building and scaling the SEO department, providing guidance and mentorship to junior team members while also being willing to follow established processes and guidelines. - Performance Monitoring: Use various analytics tools to monitor and report on the performance of SEO efforts, making data-driven decisions to continually improve outcomes. - Collaboration: Work closely with stakeholders to ensure SEO objectives are met at a timely manner. - Project management: Conceptualize and effectively coordinate SEO projects with partner agencies and leadership teams. ## Qualifications - Proven experience as an SEO Strategist or similar role, with a deep understanding of full stack SEO. - Strong knowledge of SEO tools and software for auditing, keyword research, and analytics. - Demonstrated ability to lead projects and teams, with a long-term vision to scale an SEO department. - Experience with lead generation and improving search engine rankings. - Strong analytical skills and attention to detail. - Excellent communication and interpersonal skills. - Ability to work independently and manage multiple projects simultaneously. - Familiarity with the latest SEO trends and best practices. ## About Express Chipping Inc ## Company Overview - **One-liner**: Express Chipping Inc. provides concrete chipping, silo cleaning, and fleet maintenance services for the ready-mix and industrial sectors across the United States and internationally. - **Entity Type**: Private (Privately Held) - **Headquarters**: Santa Ana, California, United States - **Founded**: 1999 (some sources cite 1997) - **Founders**: Not publicly available ## Core Business - **Primary industry**: Construction – concrete chipping, ready-mix plant maintenance, silo cleaning, and fleet washing. - **Target customers**: B2B – ready-mix concrete producers, construction companies, industrial plants. - **Mission**: "Keep operations running smoothly, reduce equipment downtime, and maximize productivity for our clients through precision chipping, cleaning, and maintenance services." ## Products & Services Express Chipping offers a range of field-service solutions delivered by trained crews: - **Chipping Technician**: Removal of concrete buildup from mixer drums, chutes, fins, and plant equipment using pneumatic hammers. - **Silo Technician**: Restoration of storage capacity and material flow in cement, ready-mix, and asphalt silos using proprietary SiloMD equipment. - **Fleet Wash Technician**: Scheduled exterior washing of customer trucks and equipment (RestoraFleet service). - **Crew Lead**: Owns a truck, route, and team; manages customer relationships and safety on site. - **Dispatch/Office Support**: Administrative and scheduling roles at hub locations. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Annual revenue of approximately $3.3 million (latest estimate from LinkedIn). - **Notable Investors/Partners**: Not publicly listed (family-owned). - **Growth Signals**: - 80% headcount growth year-over-year (LinkedIn, 7 employees reported, but active job postings total 69 as of recent data). - Quarterly job posting growth of +122.6%. - Serves the entire United States from branch locations in California, Georgia, Florida, Nevada, and Texas, with additional work in Mexico, Canada, and Panama. - Hiring remote roles across Latin America (e.g., Executive Assistant, Sales Closer, GoHighLevel Specialist). ## Competitive Advantages - **Longevity & Reputation**: In business since 1999 (or 1997), family-owned, and claims to be the #1 concrete chipping company in the U.S. - **Recurring Revenue Model**: Route-based contracts with steady, predictable work for crews. - **Skilled Trade Training**: Provides full PPE, OSHA training, confined space certification, and pneumatic hammer skills – effectively creating a barrier to entry for competitors. - **Promote from Within**: Crew leads are promoted from chipping technicians; field experience is valued. ## Strategic Focus - **Geographic Expansion**: Growing footprint across the U.S. and international markets (Mexico, Canada, Panama). - **Service Diversification**: Adding silo cleaning, fleet washing, and baghouse maintenance alongside core chipping. - **Remote Talent Acquisition**: Building a distributed team for sales, operations, and automation roles to support field operations. - **Technology Adoption**: Leveraging AI tools in hiring and exploring automation (GoHighLevel specialist role). ## Why Work Here - **Steady Work**: Recurring fleet schedules mean consistent hours and routes, not project-based feast-or-famine. - **Skilled Trade Career**: On-the-job training in a trade that is in demand; no prior experience required to start. - **Safety Culture**: Full PPE provided (respirator, hearing protection, hard hat, leg guards) and OSHA/confined space training. - **Remote/Hybrid Options**: Certain office and sales roles are fully remote, including positions open to candidates in Latin America. - **Promotion Path**: Many crew leads come from technician roles; the company emphasizes internal promotion. - **Perks**: 5-minute application process, no resume needed to start; hiring lead responds within two business days. ## Sources 1. [chippingconcrete.com/careers](https://chippingconcrete.com/careers) 2. [chippingconcrete.com/company](https://chippingconcrete.com/company/) 3. [jobs.lever.co/chipping-concrete](https://jobs.lever.co/chipping-concrete) 4. [linkedin.com/company/expresschipping](https://linkedin.com/company/expresschipping) 5. [indeed.com/cmp/Express-Chipping,-Inc.](https://www.indeed.com/cmp/Express-Chipping,-Inc.) ## Other roles at Express Chipping Inc - [Growth & Marketing Operations Manager](https://feeny.ai/job/growth-marketing-operations-manager-express-chipping-inc-mexico-c4x3q3v8s26t) — Mexico - [Growth & Marketing Operations Manager](https://feeny.ai/job/growth-marketing-operations-manager-express-chipping-inc-colombia-ec61szngs08h) — Colombia - [Full-Time Inbound Sales Closer](https://feeny.ai/job/full-time-inbound-sales-closer-express-chipping-inc-colombia-tw2spj1t88nk) — Colombia - [Senior Executive Assistant &
Executive Operations Partner](https://feeny.ai/job/senior-executive-assistant-executive-operations-partner-express-chipping-inc-34nwwsejxykt) — Brazil - [Full-Time Inbound Sales Closer](https://feeny.ai/job/full-time-inbound-sales-closer-express-chipping-inc-mexico-2p25nq9e450c) — Mexico - [Senior Executive Assistant &
Executive Operations Partner](https://feeny.ai/job/senior-executive-assistant-executive-operations-partner-express-chipping-inc-sajz7ycf10bd) — Brazil - [Senior Executive Assistant &
Executive Operations Partner](https://feeny.ai/job/senior-executive-assistant-executive-operations-partner-express-chipping-inc-wj540kbknjam) — Brazil - [Full-Time Inbound Sales Closer](https://feeny.ai/job/full-time-inbound-sales-closer-express-chipping-inc-panama-dn1bg2a2064b) — Panama - [Full-Time Inbound Sales Closer](https://feeny.ai/job/full-time-inbound-sales-closer-express-chipping-inc-dominican-republic-c1c3r463fbnw) — Dominican Republic - [Full-Time Inbound Sales Closer](https://feeny.ai/job/full-time-inbound-sales-closer-express-chipping-inc-uruguay-egt30g2vc083) — Uruguay