---
title: 'SFMC Developer at RAPP'
canonical: 'https://feeny.ai/job/sfmc-developer-rapp-malaysia-etwmxjxvxx0t'
type: 'job'
last_seen: '2026-09-13'
---

# SFMC Developer at RAPP

- **Company:** RAPP
- **Location:** Malaysia
- **Posted:** 2024-05-20
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/rapp/jobs/5968324

## Job description

RAPP Kuala Lumpur is looking for a SFMC Developer to join our award-winning team!

## WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

## HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

## Role Description

This is a full-time on-site role for SFMC Developer located in WP. Kuala Lumpur. As an SFMC Developer, you will be responsible for designing, developing, and implementing custom solutions on the Salesforce Marketing Cloud platform. The primary focus of this role is to enhance the functionality and performance of the marketing automation tools within the Salesforce ecosystem. The SFMC developer works closely with stakeholders to understand their business needs and translate those needs into technical solutions.

Key Responsibilities:

- Design, build, and implement custom solutions on the Salesforce Marketing Cloud platform, with specific focus on email-related journeys,
- Develop custom scripts, triggers, and APIs to enhance the functionality and performance of the marketing automation tools,
- Collaborate with stakeholders to understand their business requirements and translate those into technical solutions,
- Debug, troubleshoot, and resolve technical issues related to SFMC,
- Test and validate the SFMC solutions to ensure they meet business requirements and technical specifications,
- Stay up to date with the latest developments in Salesforce Marketing Cloud and related technologies,
- Document SFMC solutions and processes to ensure knowledge sharing and ease of maintenance.

You must demonstrate knowledge, skills, and fluency in email marketing best practices. This includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application. You should have hands-on experience as a full-stack developer for Marketing Cloud creating personalized, dynamic messages and landing pages. You should be fluent in Marketing Cloud scripting languages, experienced with data configuration, manipulations and advance segmentation, and familiar with SFMC reporting and analytics capabilities.

Additional responsibilities include but not limited to:

- Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations, Lead requirements gathering, solution design, and writing statements of work,
- Communicate project concepts and outcomes to clients and other project stakeholders,
- Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
- Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
- Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. Ideally, proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
- Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
- Conduct user training and actively promote user adoption of Marketing Cloud,
- Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines. Excellent problem-solving and analytical skills.
- Good understanding of marketing automation concepts and best practices. • Strong communication and collaboration skills.

## Qualifications and Experience

- Ability to work with clients to design customer journeys, and associated data models
- Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio
- Understanding how to build a custom preference center
- Conceptual understanding, to be able to establish data models, work with API’s and configurations
- Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language)
- Experience with Salesforce CRM (Sales & Service Cloud, Communities)
- A bachelor's, postgraduate degree or professional qualification
- Minimum 5 years of experience in a similar role
- Preferable experience in: Salesforce CDP, Datorama, Informatica/Jitterbit/Talend/Dell Boomi, Interaction Studio, Commerce Cloud, Salesforce CDP, Advertising Studio, Social Studio, Experience with Google Analytics (360), PPC Advertising

## Skills and Competencies

Pleasant personality with a "can-do" attitude and be a good team player. Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.

## About RAPP

## Company Overview
- **One-liner**: RAPP is a global precision marketing agency that leverages data, creativity, technology, and empathy to help brands activate growth by delivering personalized, one-to-one marketing at scale.
- **Entity Type**: Private (Part of Omnicom Group, a publicly traded holding company — OMC:NYSE)
- **Headquarters**: New York, New York, USA
- **Founded**: 1965
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Advertising, Marketing Services, CRM, Digital Marketing, Data Analytics, Technology Consulting
- **Target customers**: B2B and B2C enterprises across sectors including healthcare, finance, retail, and technology
- **Mission or purpose statement**: "We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations."

## Products & Services
- **Connected Data**: A data solution that builds plans connecting brand ambitions with data possibilities, creates platforms connecting the right data with marketing teams, and enriches data with modelling firepower for competitive edge — all underpinned by data privacy and security.
- **Connected Content (Artbot)**: A solution that uses atomic design systems and generative AI to produce and optimize marketing content at scale, reducing content costs and increasing speed to market.
- **Connected Decisioning**: A solution combining human and machine intelligence to prioritize and optimize marketing spend, creating unified customer journeys and automated marketing decisions.
- **MiQ (Marketing Intelligence Quotient)**: A diagnostic tool that quantifies how customer-centric a brand is, scoring it between 0-100 to drive improvement.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (RAPP is a subsidiary of Omnicom Group; Omnicom's market cap is approximately $20+ billion)
- **Key Metric**: Total employees — approximately 1,766 (per Built In)
- **Notable Investors/Partners**: Part of Omnicom Precision Marketing Group (OPMG), a global network of agencies under Omnicom Group
- **Growth Signals**: Global presence with offices in New York, Chicago, Irving (TX), Los Angeles, San Francisco, London, Mauritius, Malaysia, Cairo, and more; continuous hiring across analytics, technology, creative, and strategy roles

## Competitive Advantages
- **Precision at scale**: Combines deep data science with creative execution to deliver personalized marketing to millions of individuals simultaneously.
- **Proprietary tools**: Tools like Artbot (AI-powered content production), MiQ (customer-centricity diagnostic), and Connected Decisioning provide unique, integrated solutions.
- **Global reach with local expertise**: Offices across North America, Europe, Africa, and Asia allow for nuanced, culturally-aware campaigns.
- **Omnicom backing**: Access to the resources, talent, and client relationships of one of the world's largest advertising holding companies.

## Strategic Focus
- **Data-driven personalization**: Continuing to invest in first-party data strategies and AI to create "next best experiences" for individual consumers.
- **AI and automation**: Scaling the use of generative AI (like Artbot) to produce content faster and more cost-effectively.
- **Privacy-first marketing**: Emphasizing ethical data use and going "beyond compliancy" to build customer trust.
- **Talent development**: Actively recruiting across analytics, technology, and creative disciplines to strengthen its global capabilities.

## Why Work Here
- **Culture**: RAPP emphasizes individuality and inclusion, stating "the individual is at the core of what we do – and at the heart of who we are." The agency values diversity and personal well-being.
- **Hybrid Work**: RAPP operates with a hybrid workspace model, where employees engage in a combination of remote and on-site work.
- **Global Opportunities**: With offices in major cities worldwide (NYC, London, Chicago, Mauritius, Kuala Lumpur, Cairo), there are opportunities for international collaboration and mobility.
- **Learning & Growth**: Employees have access to work with cutting-edge marketing technology, data science, and AI tools, providing strong career development in a rapidly evolving industry.
- **Leadership**: Senior leadership includes experienced executives like CEO Jeannine Falcone, Global CTO Matthew Pharr, and Global Chief Creative Officer Troy Hitch.

## Sources
1. [rapp.com](https://www.rapp.com/)
2. [rapp.com/careers/](https://www.rapp.com/careers/)
3. [boards.greenhouse.io/rapp](https://boards.greenhouse.io/rapp)
4. [rapp.com/about/](https://www.rapp.com/about/)
5. [builtin.com/company/rapp](https://builtin.com/company/rapp)

## Other roles at RAPP

- [Email Developer](https://feeny.ai/job/email-developer-rapp-mauritius-ahbnt7vwv25q) — Mauritius
- [Data Analyst](https://feeny.ai/job/data-analyst-rapp-mauritius-rqdt8xg5hw34) — Mauritius
- [Analytics Lead](https://feeny.ai/job/analytics-lead-rapp-mauritius-6ekb65rvs3x1) — Mauritius
- [Software QA Engineer](https://feeny.ai/job/software-qa-engineer-rapp-mauritius-zce9dzbf98dk) — Mauritius
- [Project Executive (CRM)](https://feeny.ai/job/project-executive-crm-rapp-malaysia-1q4qk9nv67a3) — Malaysia
- [Community Manager (Executive)](https://feeny.ai/job/community-manager-executive-rapp-cairo-sc96qmh463vp) — Cairo, Egypt
- [Project Manager](https://feeny.ai/job/project-manager-rapp-mauritius-e57wygh1qzwr) — Mauritius