--- title: 'Shopper Marketing Account Executive (Madrid) at VML' canonical: 'https://feeny.ai/job/shopper-marketing-account-executive-madrid-vml-madrid-wdvvj7xjnved' type: 'job' last_seen: '2026-09-18' --- # Shopper Marketing Account Executive (Madrid) at VML - **Company:** VML - **Location:** Madrid, Spain - **Posted:** 2026-09-14 - **Last confirmed live:** 2026-09-18 - **Apply:** https://www.vml.com/careers/job/8805437002?gh_jid=8805437002 ## Job description ## Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML. About Us: We are a creative transformation company that combines the power of creativity with the depth of consulting to build Genuine Relationships. We understand and apply creativity as a cross-functional force that inspires, connects, and transforms through strong, integrated capabilities. We drive creative transformation through data precision, research rigor, design vision, the power of storytelling, business acumen, engaging experiences, a commitment to positive impact, and technology at scale. The Challenge: We are looking for a Shopper Marketing Account Executive to manage marketing projects for leading FMCG (Fast-Moving Consumer Goods) brands. This role requires solid expertise in shopper marketing, a deep understanding of customer and consumer engagement, and experience working with bottlers, distributors, and retail channels in multinational environments. The Shopper team is a specialist capability within the agency focused on connecting brand, shopper and commercial objectives. We work across markets and disciplines to develop effective shopper and commerce solutions across physical retail, e-commerce, digital commerce, retail media, point-of-sale and other relevant shopper touchpoints. The successful candidate will be responsible for managing client relationships from the initial briefing stage through project delivery, coordinating with strategy, creative, and production teams throughout the process. We are looking for someone with strong interpersonal skills, a passion for the industry, and excellent communication abilities to deliver high-impact, creatively demanding campaigns. Responsabilities: - Manage day-to-day delivery of Shopper Marketing and Commerce projects and workstreams - Manage client relationships, understanding their needs and developing action plans to achieve project objectives. - Lead integrated proposals and collaborate with different business units to deliver comprehensive solutions. - Oversee project financials and provide monthly reporting. - Coordinate and manage cross-functional teams, ensuring efficient use of resources across projects. - Lead, supervise, and coordinate shopper marketing activations. - Stay up to date with the latest trends in design, shopper marketing, technology, and emerging tools, bringing innovative ideas into projects. Requirements: - 2-3 years of experience as an Account Executive within the FMCG marketing industry. - Understanding of shopper marketing and the relationship between brands, shoppers, retailers and channels preferred. - Proven experience working with consumer goods brands. - Strong communication, project management and client management skills. - Strong communication and client management skills. - Proficiency in PowerPoint and Excel. - Fluent or near-native level of English. Spanish also required. What we offer: - Flexible working hours. - Hybrid or on-site working model. - Personalized career development plan and continuous learning opportunities. - No dress code. - Come to work as you are. - Exclusive employee discounts. - Access to Cobee benefits platform. - Family support initiatives, including maternity support programs, and a strong commitment to equality, diversity, and inclusion. Ready to join us? If you're passionate about shopper marketing, thrive in fast-paced, collaborative environments, and are excited by the challenge of creating meaningful connections between brands and consumers, we'd love to hear from you. Join us and help shape impactful experiences for some of the world's leading FMCG brands while growing your career alongside talented, multidisciplinary teams. Apply now and let's create genuine relationships together. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML ## Company Overview - **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach. - **Entity Type**: Public (subsidiary of WPP, LSE: WPP) - **Headquarters**: New York, United States - **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864) - **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook ## Core Business - **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting - **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.) - **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy. ## Products & Services - **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint. - **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships. - **Commerce**: Seamless, innovative commerce solutions that convert interest into action. - **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open. - **Health**: Specialized healthcare marketing and communications (VML Health). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). - **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn. - **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed). - **Growth Signals**: - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise. - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings. - Named No. 3 on an unspecified industry ranking (vml.com/expertise). - VML Foundation has contributed over $3.2 million to charitable causes. ## Competitive Advantages - **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective. - **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering. - **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML. - **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions. - **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities. ## Strategic Focus - Deepening the integration of creativity and technology to deliver “connected brands.” - Expanding AI-driven marketing and personalization through WPP Open. - Growing the Health practice and Commerce capabilities. - Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program). - Continuing to build a diverse, inclusive workforce and culture of belonging. ## Why Work Here - **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy. - **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth. - **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement. - **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health. - **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks. ## Sources 1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values. 2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history. 3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities. 4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures. ## Other roles at VML - [Estágio](https://feeny.ai/job/estagio-vml-sao-paulo-4r2v2qdwhq40) — São Paulo, Brazil - [Senior CRM Project Manager - (Sustitución Maternidad)](https://feeny.ai/job/senior-crm-project-manager-sustitucion-maternidad-vml-madrid-fapqky3r1hy3) — Madrid, Spain - [Freelancer: Mid- Copywriter](https://feeny.ai/job/freelancer-mid-copywriter-vml-cape-town-6jqveaqexfcc) — Cape Town, South Africa - [Social Media Account Manager](https://feeny.ai/job/social-media-account-manager-vml-casablanca-2dfrsat1g8wj) — Casablanca, Morocco - [Creative Marketing Consultant](https://feeny.ai/job/creative-marketing-consultant-vml-kuala-lumpur-540n56jbg38z) — Kuala Lumpur, Malaysia - [Creative Marketing Consultant](https://feeny.ai/job/creative-marketing-consultant-vml-lisbon-57qp6am6tsxr) — Lisbon, Portugal - [Associate Director, CRM Analytics](https://feeny.ai/job/associate-director-crm-analytics-vml-atlanta-georgia-4rsa8y0e76k0) — Atlanta Georgia, United States / Chicago Illinois, United States / Dallas Texas, United States / Kansas City Missouri, United States / Los Angeles California, United States / Minneapolis Minnesota, United States / New York New York, United States / Seattle Washington, United States - [Junior Social Media Intern](https://feeny.ai/job/junior-social-media-intern-vml-rome-ckr1v74m53em) — Rome, Italy - [Senior Project Manager - Freelance](https://feeny.ai/job/senior-project-manager-freelance-vml-kansas-city-missouri-jw4pffvf2eqz) — Kansas City Missouri, United States / Seattle Washington, United States - [Program Manager - Freelance](https://feeny.ai/job/program-manager-freelance-vml-atlanta-georgia-jp54ca08ee45) — Atlanta Georgia, United States / New York New York, United States