---
title: 'Short-form Content Lead at Martell Ventures'
canonical: 'https://feeny.ai/job/short-form-content-lead-martell-ventures-kelowna-1090jsvr3z4j'
type: 'job'
last_seen: '2026-09-07'
---

# Short-form Content Lead at Martell Ventures

- **Company:** Martell Ventures
- **Location:** Kelowna, Canada
- **Posted:** 2026-06-19
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5272306008

## Job description

Location: In-Office Compensation: $75,000 - $85,000 CAD Base Salary + $18,000 variable

## About Martell Group

The [Martell Group](https://www.danmartell.com/) exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

[Why you shouldn't work here](https://www.dropbox.com/scl/fi/rsy73d1itjqqy1rwb8wox/Culture-Video.mp4?rlkey=nileibsbvmooe7uhfpuml3a2r&e=2&st=9kvtl6my&unfurl=slack_gen&dl=0) – Radical Transparency from our CEO

## About the Role

We are looking for a highly creative and execution-focused Shortform Creative Lead to own and scale our short-form content strategy across platforms such as TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and emerging social channels.

This role sits at the intersection of content strategy, creative direction, storytelling, and audience growth. You will be responsible for identifying trends, developing content concepts, directing shoots, overseeing editing, and ensuring our content consistently drives engagement, reach, and business results.

The ideal candidate understands platform algorithms, social media psychology, viral content mechanics, and how to transform ideas into high-performing short-form videos. Over time, this person will become the primary creative partner responsible for directing and coaching our founder, Dan, on camera.

Candidates who have successfully built their own social media audience or personal brand are highly valued, though this is not a requirement.

## Responsibilities

Content Strategy & Ideation

- Develop and execute a high-volume short-form content strategy across multiple social platforms.

- Research trends, audience behavior, platform updates, and viral content formats.

- Generate fresh content ideas aligned with company goals, brand positioning, and audience interests.

- Build content calendars and campaign concepts designed to maximize reach and engagement.

Creative Direction

- Lead creative planning and execution for short-form video production.

- Direct on-camera talent and eventually take ownership of directing Dan during content shoots.

- Create compelling hooks, storytelling frameworks, and content structures that retain viewer attention.

- Continuously test new formats, messaging angles, and creative concepts.

Video Production & Editing

- Shoot, edit, and optimize short-form content for platform-specific performance.

- Collaborate with editors or personally edit content when required.

- Ensure videos meet high standards for pacing, storytelling, visual quality, and audience retention.

- Maintain consistent publishing workflows and production efficiency.

Audience Growth & Performance

- Analyze content performance metrics and audience insights.

- Optimize content based on watch time, retention, engagement, and conversion data.

- Stay ahead of platform algorithm changes and adapt strategies accordingly.

- Contribute directly to audience growth, brand awareness, lead generation, and revenue-driving initiatives.

## Team Collaboration

- Work closely with marketing, content, and leadership teams to align content with broader business objectives.

- Collaborate on campaign launches, product promotions, and brand-building initiatives.

- Help establish and document creative processes, content frameworks, and best practices.

## Qualifications

Required

- 3+ years of experience creating, producing, or leading short-form content initiatives.

- Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and current short-form content trends.

- Demonstrated expertise in video editing, storytelling, and content optimization.

- Deep understanding of social media algorithms, audience retention, and growth strategies.

- Experience developing content concepts from idea through final publication.

- Strong communication and creative leadership skills.

- Ability to thrive in a fast-paced, high-output content environment.

## Preferred

- Experience managing or growing social media accounts with measurable audience growth.

- Personal social media presence or audience (5,000+ followers is considered a strong asset).

- Experience directing founders, executives, influencers, or on-camera talent.

- Familiarity with analytics tools and performance reporting.

- Experience working in creator-led, media, education, coaching, or personal brand businesses.

## About Martell Ventures

## Company Overview
- **One-liner**: Martell Ventures is an AI-first venture studio that co-founds new AI-native software companies with experienced operators, providing distribution, playbooks, infrastructure, and capital.
- **Entity Type**: Private (Venture Studio – not a fund or accelerator)
- **Headquarters**: Kelowna, British Columbia, Canada
- **Founded**: Not publicly available (studio launched in recent years; 15 companies built in 13 months as of mid-2025)
- **Founders**: Dan Martell (Founder & CEO of Martell Media / Martell Ventures); Roddy Awad (Managing Partner)

## Core Business
- **Primary industry**: AI Venture Studio – incubating and co-founding B2B SaaS companies for SMBs
- **Target customers**: Experienced operators (founders, CEOs, CTOs, founding engineers) who want to build AI-first products for small and mid-size businesses
- **Mission / Purpose**: “Become the global leader in AI-powered SMB innovation.” [ventures.danmartell.com](https://ventures.danmartell.com/)

## Products & Services
- **Venture Studio (Co-founding Partnership)**: Martell Ventures co-founds ventures with operators who have already achieved $100K MRR and a tech team. The studio provides equity partnership, a proprietary AI infrastructure stack (23 apps, 26 APIs, 91,000+ lines of automation), 350+ documented growth playbooks, and access to a 10M+ owned audience across social channels. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI Infrastructure (The Stack)**: An internal “AI OS” that includes tools like an AI CTO activated by voice, designed to accelerate product development from day one. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Distribution Layer**: Ventures gain access to Dan Martell’s 10M+ followers across YouTube, Instagram, TikTok, Facebook, and LinkedIn for co-creation and go-to-market. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Playbooks**: 350+ playbooks documented across 20 years of operating SaaS companies (three exits, 70+ angel investments including Intercom, Udemy, xAI). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Market Standing
- **Valuation / Market Cap**: Not disclosed (studio targets $25 billion in enterprise value across its portfolio in the long term) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Key Metric**: Total ventures launched – 15 companies in 13 months (as of mid-2025) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Notable Investors / Partners**: Not a fund; Martell Ventures is operator-partnered. Dan Martell has personally invested in Intercom, Udemy, and xAI. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Signals**: Rapid studio output (15 ventures in 13 months); minimum traction requirement of $100K MRR for co-founders; global founder applications accepted (not limited to Canada). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Competitive Advantages
- **Operator co-founders, not advisors**: Martell Ventures takes equity and works alongside founders long-term, unlike accelerators that offer only a 3-month program and demo day. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI-first infrastructure from day one**: All ventures are built on a custom AI stack (voice-activated AI CTO, 23 apps, 26 APIs) rather than bolting AI onto existing products. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Owned audience of 10M+**: Distribution is built into the studio model, not purchased as ads. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **350+ documented playbooks**: Based on 20 years of operating SaaS companies and coaching hundreds of founders to $1M–$50M ARR. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Strategic Focus
- **Current priorities**: Continue co-founding AI-native SMB software companies at high velocity. Focus on operators who have already achieved product-market fit ($100K MRR) and are ready to rebuild from AI-first principles. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Direction**: Scale the studio model globally, expand the AI OS, and deepen the playbook library. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Why Work Here
- **Culture**: High-performance, no politics, direct communication. “Move fast, make decisions, own the outcome. No red tape.” [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Remote / Hybrid Policy**: Some roles are fully remote (e.g., Performance Marketing Manager, Marketing Virtual Assistant in LATAM); others require in-studio presence in Kelowna, BC (e.g., Automation & AI Engineer, Business Lead, Shortform Creative Lead). [danmartell.com/careers](https://www.danmartell.com/careers/) and [greenhouse.io](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)
- **Perks**: Health benefits (full coverage), unlimited PTO, annual stipend for learning and growth, paid test project during hiring, real ownership and upside (equity + cash) for co-founders. [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Engineering Culture**: AI-first engineering mindset; founding engineers work with LLMs, agents, and modern AI tooling to ship products inside 60 days. [danmartell.com/careers](https://www.danmartell.com/careers/)

## Sources
1. [ventures.danmartell.com](https://ventures.danmartell.com/)
2. [danmartell.com/cofounder](https://www.danmartell.com/cofounder/)
3. [danmartell.com/about](https://www.danmartell.com/about/)
4. [danmartell.com/careers](https://www.danmartell.com/careers/)
5. [greenhouse.io - Jobs at Martell Ventures](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)

## Other roles at Martell Ventures

- [Executive Assistant](https://feeny.ai/job/executive-assistant-martell-ventures-kelowna-2v1k6qcbmk9z) — Kelowna, Canada
- [Head of Revenue](https://feeny.ai/job/head-of-revenue-martell-ventures-kelowna-5hrkryz56a2a) — Kelowna, Canada
- [Senior Sales Representative](https://feeny.ai/job/senior-sales-representative-martell-ventures-kelowna-nbbzjeczqw2h) — Kelowna, Canada
- [YouTube Content Strategist](https://feeny.ai/job/youtube-content-strategist-martell-ventures-kelowna-yrejbswb0et8) — Kelowna, Canada
- [Automation & AI Developer](https://feeny.ai/job/automation-ai-developer-martell-ventures-kelowna-6145aczdzhxd) — Kelowna, Canada
- [Talent Pool](https://feeny.ai/job/talent-pool-martell-ventures-kelowna-j8hbxdmvaxmm) — Kelowna, Canada