---
title: 'Snr Brand & Marketing Manager at Bosa Properties Inc.'
canonical: 'https://feeny.ai/job/snr-brand-marketing-manager-bosa-properties-inc-vancouver-w7w497qqynh7'
type: 'job'
last_seen: '2026-11-11'
---

# Snr Brand & Marketing Manager at Bosa Properties Inc.

- **Company:** Bosa Properties Inc.
- **Location:** Vancouver, Canada
- **Compensation:** $122k–$167k
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-11
- **Apply:** https://job-boards.greenhouse.io/bosapropertiesinc/jobs/5474552008

## Job description

## About The Company

Bosa Properties Inc. (“BPI”) is an end-to-end real estate company offering human-centered solutions for property development and management. Based out of Vancouver, Canada, our team of in-house experts work across residential, commercial and master-planned projects, with a growing residential portfolio that includes more than 22,000 homes that are built or under development, and an income portfolio that includes 5.5 million square feet of retail, industrial, office and rental properties under management.

We are an organization of high achievers and believe what is created in community is always better than what is created in isolation. We set high expectations and support you in achieving excellence. We are building a trusted community to collaborate, learn from each other and deliver results.

#LI-Hybrid

## About The Role

## What You'll Do

Defining the Brand

Brand Strategy & Management

- Stewarding the long-term positioning, narrative and strategic priorities of the Bosa Properties brand and its project and sub-brands, in partnership with the Senior Director, Brand & Marketing.
- Translating brand strategy into clear frameworks, including positioning, messaging architecture, tone of voice and visual standards, that teams and partners can apply with confidence.
- Identifying opportunities to differentiate our properties through brand-led experiences, programming and partnerships that strengthen customer connection, advocacy and loyalty
- Shaping project-level brand platforms for new communities, ensuring each has a distinct identity while strengthening the corporate brand.
- Guarding brand consistency and quality across every Bosa Properties touchpoint.

Content & Storytelling

- Owning the brand storytelling calendar at a strategic level, ensuring clarity of intent and alignment to brand and business objectives across projects and audiences.
- Leading the development of brand and marketing content that brings our communities, design, people and partners to life.
- Driving a compelling content and distribution strategy that expands reach, engagement and brand impact across owned, earned, social and paid channels.
- Briefing and directing internal creative teams and agencies to produce work that is on brand, on strategy and built for each channel.
- Building partnership and influencer initiatives, from brand collaborations and sponsorships to community, cultural and creator partners, working with internal teams and partners to create content and experiences that extend our reach, reinforce our positioning and deliver against clear objectives and success measures.

Bringing the Brand to Market

Integrated Marketing Planning

- Leading integrated marketing planning, translating brand positioning, customer insights and business priorities into coordinated plans that support project launches, leasing and sales objectives, customer engagement and long-term brand growth
- Distilling complex business requirements into clear marketing blueprints, including objectives, target audiences, channel mix, messaging, timelines, KPIs and success measures.
- Owning briefing for key initiatives, ensuring clarity, consistency and alignment with brand positioning and business goals.

Measuring & Leading the Work

- Defining how brand, content, partnership and campaign performance are measured, and using results and market insight to optimize plans.
- Championing the customer through a deep understanding of our purchasers, renters and prospects, and their journey with us.
- Managing budgets, scopes of work and timelines across agencies, vendors, partners and internal teams, with channel and investment recommendations grounded in performance data and customer insight.

## What You Bring

- 10+ years of relevant marketing experience, including experience mentoring colleagues and leading cross-functional teams.
- Proven experience managing a brand, or a portfolio of brands, from positioning through to day-to-day expression.
- A track record of building content and storytelling programs that grew reach, engagement and brand equity.
- Experience working with brand partners, influencers or content creators to develop compelling content and collaborative marketing initiatives is an asset.
- Proven experience owning integrated marketing planning for complex initiatives or portfolios, with the ability to connect strategy to execution through clear frameworks, briefs and plans.
- Experience managing budgets, scopes of work, and agency, vendor and partner relationships.
- A strong analytical and insight-driven mindset, with experience defining success measures and optimizing performance.
- Strong understanding of the digital marketing ecosystem, including how brand, content, social, search and paid media work together to drive awareness, engagement and conversion.
- Excellent communication and creative judgment, with the ability to bring clarity to ambiguity and align diverse stakeholders.
- Experience in real estate, hospitality, lifestyle or design-led brands is an asset.

Our salary ranges and bonus percentages are determined by job family and level. Base salary is determined by a combination of factors including, but not limited to, education and training, years of relevant experience, and internal equity.

Salary $121,788—$167,484 CAD

## Who You Are

- Trustworthy: You lead with trust when interacting with your team and other departments. You proactively build trust by demonstrating credibility, empathy, and sincerity.
- Humble: Unpretentious and self-aware, you take responsibility for your mistakes. You know that egos are barriers to doing our best work and always learning.
- Community focused: You believe what is created in community is always better than what is created in isolation and excellence is created through collaboration.

How To Apply

We value your interest in Bosa Properties. While we can only respond to shortlisted applicants, we will keep your information on file and consider you for future opportunities as they come available.

You belong here! If your experience and interests match with some of the above, we want you to apply. We are dedicated to building a diverse community, where everyone belongs.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

## About Bosa Properties Inc.

## Company Overview
- **One-liner**: Bosa Properties Inc. is a fully integrated real estate development, construction, and asset management firm based in Vancouver, Canada, with over 35 years of experience building residential, commercial, and master-planned communities.
- **Entity Type**: Private (bootstrapped; no external funding rounds disclosed)
- **Headquarters**: Vancouver, British Columbia, Canada
- **Founded**: 1993 (based on LinkedIn data)
- **Founders**: Not publicly available (the company is associated with the Robert Bosa Foundation, but individual founders are not named on official materials)

## Core Business
- **Primary Industry**: Real estate development, construction, and asset management
- **Target Customers**: B2B (commercial tenants, institutional partners), B2C (home buyers and renters), and enterprise clients seeking office, industrial, and retail space
- **Mission**: “Imagine, plan and build extraordinary places where people can thrive.” The company places humans at the centre of its work and aims to build sustainable, long-term value in the communities it serves.

## Products & Services
- **Residential Development**: Design and construction of condominiums, townhomes, and master-planned communities. Over 10,000 homes delivered, 7,000 condo units in pipeline, and 20,000+ homes built or under development.
- **Commercial Properties**: Management of a 5.5 million sq ft portfolio including retail centres, industrial facilities, and Class A office buildings across British Columbia. Currently 6M sq ft under construction and 3M sq ft in development.
- **Rental Properties**: A growing pipeline of 5,000 rental homes in desirable Greater Vancouver neighbourhoods, offering long-term flexibility for tenants.
- **Hotel Properties**: Development and operation of hotels designed for elevated stays and long-term value (specific hotel names not disclosed in available materials).
- **Property Management**: In-house management services for both residential and commercial assets, including leasing, operations, and customer relations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual revenue of approximately **$4.4M** (USD) based on LinkedIn estimates. Note: This figure likely reflects management and service fees rather than total project revenue, which is not publicly reported.
- **Notable Investors/Partners**: Not publicly listed; the Robert Bosa Foundation is the primary philanthropic vehicle.
- **Growth Signals**:
  - 6 million sq ft currently under construction and 10 million sq ft in pre-construction
  - 7,000 condo units and 5,000 rental homes in pipeline
  - Recognised as an environmentally friendly builder by the Canadian Mortgage and Housing Corporation (CMHC)
  - Aiming for net-zero energy buildings and a 40% reduction in embodied carbon by 2030

## Competitive Advantages
- **Deep local expertise**: Over 35 years of integrated experience in development, construction, and management within British Columbia.
- **Vertical integration**: In-house teams handle everything from land acquisition and design to construction and long-term asset management, enabling quality control and faster decision-making.
- **Sustainability leadership**: Early commitment to net-zero energy and carbon reduction goals, aligned with CMHC standards, differentiates the company in a traditionally resource-intensive industry.
- **Scale of portfolio**: 5.5M sq ft of commercial space under management and a residential track record of 20,000+ homes provides financial stability and market visibility.

## Strategic Focus
- **Sustainability**: Achieve net-zero energy buildings and reduce embodied carbon emissions by 40% by 2030.
- **Human‑centered design**: Prioritise community needs and customer experience over “spreadsheet-driven” decisions.
- **Expansion**: Continue to grow the commercial and rental portfolios while advancing large-scale master-planned projects in desirable Vancouver-area markets.
- **Philanthropic impact**: Through the Robert Bosa Foundation, support local non-profit partners to amplify community strengths.

## Why Work Here
- **Culture**: Emphasises “achieving more together” with trust at the core. Employees describe a collaborative environment focused on high achievement and personalised support.
- **Employee ratings**: 4.1/5 on LinkedIn (55 reviews) with strong scores for compensation (4.1), culture (4.1), and career growth (4.0). Work-life balance rated 3.9.
- **Work model**: Not explicitly stated as hybrid or remote; roles are likely office-based in Vancouver and Surrey, BC, given the nature of real estate development.
- **Career development**: Opportunities across finance, marketing, operations, project management, and technical roles. The company hires from top local firms (Deloitte, Onni, Axiom Builders, Colliers) and sees alumni move to leading builders like Axiom and Mosaic Homes.
- **Notable perks**: Not detailed in available materials, but the human-centred approach and commitment to building thriving communities suggest a supportive work environment.

## Sources
1. [Bosa Properties – About Us](https://bosaproperties.com/en/about)
2. [Bosa Properties – Careers](https://bosaproperties.com/Careers)
3. [Bosa Properties – Greenhouse Job Board](http://job-boards.greenhouse.io/bosapropertiesinc)
4. [Bosa Properties – LinkedIn Company Page](https://ca.linkedin.com/company/bosa-properties)
5. [Bosa Properties – Main Website](https://bosaproperties.com/)

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