--- title: 'Snr. Manager, Email & Lifecycle Marketing (Remote) at KnowBe4' canonical: 'https://feeny.ai/job/snr-manager-email-lifecycle-marketing-remote-knowbe4-remote-3qk2wsvsb9z3' type: 'job' last_seen: '2026-09-09' --- # Snr. Manager, Email & Lifecycle Marketing (Remote) at KnowBe4 - **Company:** KnowBe4 - **Location:** Remote - **Work type:** remote - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/knowbe4/jobs/8778299002 ## Job description KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense. Remote positions open in the US office only. The Senior Manager, Email & Lifecycle Marketing owns the strategy, execution, and optimization of KnowBe4's email and lifecycle marketing programs across the full customer and prospect journey. This role is responsible for driving pipeline contribution, customer engagement, retention and churn prevention, and upsell through best-in-class email programs that are data-driven, personalized, and continuously improved. The ideal candidate combines strong strategic thinking with hands-on execution, a deep understanding of B2B buyer journeys, and a bias for testing and measurement. This role will work in lockstep with our Customer Success organization, our Product organization, our Sales organization and in close collaboration with many marketing teams: Product Marketing, Revenue Marketing, Marketing Operations, Content, and Design. Deep and regular alignment with Customer Success, Sales and Revenue Operations is required to ensure lifecycle programs are contributing to reducing churn, driving customer expansion, and new business pipeline and bookings targets. Responsibilities: - Own and evolve KnowBe4's email marketing strategy across prospect, trial, customer onboarding, adoption, renewal, and expansion lifecycle stages. - Build post-sale customer lifecycle and nurture programs, in deep collaboration with Customer teams, across onboarding, adoption, engagement, expansion, retention and win-back, that improve customer onboarding, product adoption, and retention metrics. - Design platform expansion and feature-adoption campaigns based on customer needs, product usage and unused capabilities. - Partner with our RevOps function on customer health scoring and expansion-signal detection. - Use product usage, engagement and customer health signals to identify expansion opportunities. - Develop and execute multi-touch nurture programs that progress prospects through the funnel and accelerate pipeline velocity. - Leverage generative AI to scale and sharpen program performance, by applying AI-driven tools across content generation, subject line testing, send-time optimization, and dynamic personalisation to increase output quality and speed without sacrificing brand voice. - Innovate and stay ahead of emerging capabilities and bring a point of view on where AI creates genuine lift versus noise. - Collaborate in campaign planning, segmentation, personalization logic, and execute A/B testing frameworks to continuously improve open rates, CTR, and conversion. - Partner with Marketing Operations to ensure marketing automation workflows (HubSpot or Marketo) are scalable, trackable, and aligned to CRM data strategy. - Define and own email marketing KPIs — pipeline influenced, MQL-to-SQL conversion, churn contribution, unsubscribe rate — and report performance to leadership. - Ensure compliance with CAN-SPAM, GDPR, CASL, and other applicable email regulations across all global sends. - Manage a team of email marketing specialists and/or contractors; provide coaching, feedback, and career development support. - Brief, review, and approve all email creative and copy before deployment. - Maintain a testing roadmap and document learnings to build institutional knowledge. - Ensure all sends are properly tracked and attributed in Salesforce and HubSpot. - Participate in vendor and tool relationships relevant to email infrastructure and deliverability, with Marketing Operations. Minimum Qualifications: - BA/BS or equivalent working experience. - 10+ years of experience in B2B SaaS marketing organizations, ideally in Cybersecurity. - 8+ years of experience in email marketing and customer lifecycle marketing, ideally in leadership and management roles. - Experience scaling programs across multiple geographies and languages. - Experience successfully partnering with a Customer Success organization to deliver a lifecycle program. - Superior written and verbal communication skills. - Advanced proficiency in marketing automation platforms, particularly HubSpot & Marketo (workflows, smart lists, lead scoring, reporting). - Data segmentation and list management strategy — building dynamic, behavioural, and firmographic segments that drive relevance at scale. - Familiarity with CDP or data enrichment tools (e.g. Clearbit, ZoomInfo) to support personalisation and segmentation. - Board strategic and commercial thinking: able to connect email program decisions to pipeline, bookings, and retention and revenue outcomes. - Cross-functional influence: able to align stakeholders across Marketing, Sales, CS, and Ops without direct authority - Analytics and reporting: proficient in Google Analytics, Looker, or equivalent BI tools; able to build dashboards that connect email performance to pipeline and revenue outcomes. - People leadership: coaches and develops team members; gives direct, constructive feedback and creates space for growth The base pay for this position ranges from $140,000 - $160,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above. Application deadline: 10/1/2026.  This is our good-faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified. Our Fantastic Benefits We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit [www.knowbe4.com/careers/benefits](http://www.knowbe4.com/careers/benefits). Note: An applicant assessment and background check may be part of your hiring procedure. Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation. No recruitment agencies, please. ## About KnowBe4 ## Company Overview - **One-liner**: KnowBe4 provides a cybersecurity platform that helps organizations manage human and AI agent risk through security awareness training, phishing simulation, and AI-driven defense agents. - **Entity Type**: Private (taken private by Vista Equity Partners in 2024) - **Headquarters**: Clearwater, Florida, United States - **Founded**: 2010 - **Founders**: Stu Sjouwerman ## Core Business - **Primary industry**: Cybersecurity (Human Risk Management, Security Awareness Training, AI Agent Security) - **Target customers**: B2B, serving over 70,000 organizations worldwide, ranging from SMBs to large enterprises - **Mission**: "To enable your employees to make smarter security decisions, every day." ## Products & Services - **Security Awareness Training**: A comprehensive library of training content designed to educate employees on recognizing and resisting phishing, social engineering, and other cyber threats. - **Phishing Simulation (AIDA)**: AI-powered phishing simulation platform that uses generative AI to create realistic, targeted phishing templates for testing and training employees. - **Cloud Email Security (Egress)**: An adaptive, AI-driven cloud email security platform acquired in 2024 to block phishing, malware, and social engineering attacks before they reach the inbox. - **AIDA (Artificial Intelligence Defense Agents)**: A suite of AI-native security agents that automate and enhance human risk management, including agents for automated training, template generation, knowledge refreshers, policy quizzes, and orchestration. - **Agent Risk Manager**: A governance layer for AI agents, providing visibility, threat detection, and control over AI agent activity within an organization. - **SecurityCoach**: A real-time security coaching product that provides immediate feedback to users when risky behavior is detected. - **KnowBe4 HRM+**: An integrated human risk management platform combining AI, training, and security products. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (taken private by Vista Equity Partners in 2024; prior to that, it was publicly traded on NASDAQ: KNBE). - **Key Metric**: Trusted by more than 70,000 organizations worldwide. - **Notable Investors/Partners**: Vista Equity Partners (current owner), Microsoft (collaboration announced June 2025). - **Growth Signals**: - Completed a successful IPO in 2021, then taken private by Vista Equity Partners in 2024. - Acquired Egress (cloud email security leader) in 2024. - Launched AIDA (AI Defense Agents) suite, with 8 agents released by April 2026. - Established a dedicated Enterprise AI (EAI) division in 2024. - Expanded to 11 countries: UK, Netherlands, Germany, UAE, South Africa, Australia, Singapore, Japan, Brazil, France, and India. - Named to the Inc. 500 list five times. ## Competitive Advantages - **Market Leadership**: Trusted by over 70,000 organizations, making it the largest platform for security awareness training and human risk management. - **Pioneer in Digital Workforce Security**: First to market with a unified platform securing both human users and AI agents, addressing the emerging "agentic AI" threat landscape. - **AI-First Innovation**: Dedicated Enterprise AI (EAI) division and a suite of proprietary AI Defense Agents (AIDA) that provide a significant technological moat. - **Comprehensive Platform**: End-to-end solution covering training, phishing simulation, email security, and AI agent governance, creating a sticky ecosystem. - **Radical Transparency Culture**: A unique internal culture of open communication, including daily company-wide CEO updates. ## Strategic Focus - **Securing the AI Workforce**: A major strategic pivot to become the "pioneer of digital workforce security," securing both human employees and AI agents. - **AI Innovation**: Continued investment in the AIDA platform and the Enterprise AI division to automate and enhance human risk management. - **Platform Expansion**: Deepening the integration of acquired assets (Egress) and building a unified, comprehensive security platform. - **Global Growth**: Expanding international presence across 11 countries and growing the customer base beyond 70,000 organizations. ## Why Work Here - **Award-Winning Culture**: Consistently ranked a "Best Place to Work" by Fortune Magazine and The Tampa Bay Times for over a decade, with specific accolades for women, millennials, and technology. - **Radical Transparency**: The CEO hosts a daily 5-20 minute company-wide meeting to update all employees on company happenings, good or bad. Monthly "Lunch with the CEO" events randomly select 10 employees. - **Hybrid & Remote Options**: Offers a hybrid work environment with remote work options, a relaxed dress code, and a "no door policy" encouraging open communication. - **Global Exposure**: Offices in 11 countries (US, UK, Netherlands, Germany, UAE, South Africa, Australia, Singapore, Japan, Brazil, France, India) providing opportunities for international collaboration. - **Professional Development**: Tuition reimbursement up to $5,250/year, certification bonuses up to $5,000/year, leadership skills training, and a strong history of internal promotion. - **Generous Benefits**: Fully paid medical insurance, 3.5% 401k matching, 8-weeks fully paid parental and adoption leave, open PTO, and a relaxed dress code ("If you don’t get arrested on your way to work, you are good!"). - **Diversity & Inclusion**: Active Employee Resource Groups, community outreach, scholarships for underrepresented talent, and diverse hiring events. - **Fun Perks**: Unlimited snacks, game rooms, end-of-month celebrations, and regular social events (movie nights, beach days, boat cruises). ## Sources 1. [knowbe4.com](https://www.knowbe4.com/about-us) 2. [knowbe4.com](https://www.knowbe4.com/careers) 3. [knowbe4.com](https://www.knowbe4.com/careers/benefits) 4. [knowbe4.com](https://www.knowbe4.com/careers/job-openings) 5. [knowbe4.com](https://www.knowbe4.com/) ## Other roles at KnowBe4 - [Onboarding Consultant](https://feeny.ai/job/onboarding-consultant-knowbe4-sao-paulo-7qf267ya4sdy) — São Paulo, Brazil - [Manager, Customer Onboarding](https://feeny.ai/job/manager-customer-onboarding-knowbe4-sao-paulo-jv8kvrreqbcv) — São Paulo, Brazil - [Snr. 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