--- title: 'Social and Content Manager at Tactacam' canonical: 'https://feeny.ai/job/social-and-content-manager-tactacam-remote-kjr1nhn4nhny' type: 'job' last_seen: '2026-09-08' --- # Social and Content Manager at Tactacam - **Company:** Tactacam - **Location:** Remote - **Work type:** remote - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/tactacam/jobs/4356400009 ## Job description Company Overview: Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. With over 1,000,000 active customers, we continue to push the boundaries of technology, design, and functionality. Our team is passionate about developing cutting-edge products, and we offer exciting opportunities for career growth in a dynamic, fast-paced environment. Job Overview: We are looking for a Social & Content Manager who can help turn that mission into a growing, engaged social community.This person will be equal parts content creator, community builder, platform strategist, and performance-minded marketer. You will own Defend’s organic social presence across platforms, create content that feels native to each channel, engage directly with our customers and prospects, and use performance data to continually improve what we publish. This is not a role for someone who simply schedules finished assets. We are looking for someone who can spot an opportunity, pick up a camera or phone, create the content, publish it, engage with the audience, study the results, and make the next piece better. Responsibilities: ## What You’ll Own - Organic Social Strategy and Calendar - Own Defend’s organic social strategy and content calendar across platforms, including Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and emerging channels. - Develop a distinct approach for each platform based on audience behavior, platform culture, and the types of content most likely to perform. - Build a balanced content calendar that supports brand awareness, education, engagement, product launches, partnerships, customer stories, promotions, and broader business priorities. - Maintain an organized production and publishing schedule while remaining flexible enough to respond to trends, cultural moments, breaking conversations, and real-time opportunities. - Establish recurring content series and recognizable formats that audiences will associate with Defend Content Creation - Concept, shoot, edit, write, and publish platform-native social content. - Create content quickly and efficiently using a phone, lightweight production tools, existing brand assets, customer footage, field footage, and larger campaign productions. - Develop strong hooks, captions, thumbnails, titles, calls to action, and storytelling approaches tailored to each platform. - Translate product features and technical information into clear, compelling content that demonstrates why Defend matters in the real world. - Capture authentic content from jobsites, farms, businesses, trade shows, events, customer locations, partnerships, and internal company moments. - Partner with Defend’s Brand Director and Creative team on larger campaigns while independently producing the high-volume, fast-turn content social channels require. - Identify opportunities to repurpose long-form videos, campaign assets, customer stories, demonstrations, and educational content into multiple social formats. Community Engagement - Serve as the day-to-day voice of Defend across comments, direct messages, mentions, tags, reviews, and relevant online conversations. - Build genuine relationships with customers, prospects, tradespeople, business owners, partners, creators, and brand advocates. - Respond in a way that reflects Defend’s voice: confident, practical, helpful,approachable, and never overly corporate. - Proactively participate in relevant conversations rather than waiting for audiences to come to the brand. - Identify highly engaged customers and community members who could become advocates, content contributors, beta testers, creators, or featured customer stories. - Coordinate with Customer Experience and Support when questions or concerns require additional assistance. - Recognize and appropriately escalate sensitive customer issues, misinformation, reputational risks, or emerging negative conversations. Performance, Testing, and Optimization - Build a clear measurement framework for Defend’s organic social channels. - Monitor content performance daily and report meaningful insights weekly and monthly. - Evaluate which topics, formats, hooks, creators, posting times, calls to action, and content series are working—and which are not. - Develop and maintain an ongoing testing roadmap across creative formats, messaging, frequency, timing, and platform strategy. - Use performance insights to make quick decisions and continuously improve the content calendar. - Look beyond vanity metrics to evaluate engagement quality, audience growth, watch time, completion rate, shares, saves, sentiment, website traffic, assisted conversion, and content efficiency. - Share actionable insights with Brand, Creative, Performance Marketing, Product, E-commerce, and Customer Experience teams. - Identify organic content that shows potential for paid amplification and partner with the Performance Marketing team to develop additional variations. Social Listening and Audience Insights - Monitor social conversations, competitor activity, platform trends, customer questions, industry news, and cultural moments relevant to Defend’s audiences. - Identify emerging content opportunities before they become part of the standard marketing calendar. - Track recurring customer questions, objections, use cases, and language that can inform broader marketing and product decisions. - Provide a consistent feedback loop between the social community and internal Defend teams. - Help the organization better understand what customers care about, how they describe their problems, and what motivates them to act. How Success Will Be Measured Success in this role will include: - Consistent growth of Defend’s qualified and engaged social audience. - Improved engagement quality, reach, watch time, shares, saves, and content completion rates. - Increased production of timely, platform-native content. - A stronger and more recognizable Defend brand voice across social channels. - Faster, more thoughtful engagement with customers and community members. - Development of repeatable, high-performing content series. - Increased organic website traffic and measurable contribution to customer acquisition. - Clear documentation of what content is working, why it is working, and how those insights are being applied. - Strong collaboration between Social, Brand, Creative, Performance Marketing, Product, E-commerce, and Customer Experience. - Meaningful customer and market insights generated from social conversations. ## What You Bring - Demonstrated experience managing social media and creating content for a consumer, lifestyle, outdoor, security, technology, construction, agricultural, or similarly relevant brand. - A portfolio that demonstrates your ability to personally create engaging social content—not only manage agencies or approve finished work. - Strong knowledge of Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and the different content behaviors of each platform. - The ability to shoot and edit high-quality short-form video quickly using a phone and modern editing tools. - Strong writing skills and the ability to adapt tone, structure, and messaging by platform. - A deep interest in social analytics and a habit of using performance data to guide creative decisions. - Excellent judgment when engaging publicly with customers, responding to criticism, or escalating sensitive issues. - Strong organizational skills and the ability to manage a proactive calendar while responding to fast-moving opportunities. - Comfort working directly with customers, tradespeople, creators, partners, executives, and internal subject-matter experts. - Curiosity, resourcefulness, and a willingness to test ideas without waiting for perfect conditions. - An understanding that great social media requires both creative instinct and disciplined execution. Requirements: - Naturally notice content opportunities everywhere. - Understand that what works on TikTok may not work on LinkedIn—and do not simply repost the same asset across every platform. - Would rather make and test five strong ideas than spend weeks perfecting one. - Enjoy talking directly with customers and learning how they think. - Can move comfortably between creative brainstorming, content production, community engagement, scheduling, and analytics. - Care about business performance as much as views and follower counts. - Are willing to get out from behind a desk and capture the environments, people, and real-world problems Defend exists to serve. - Want to help shape the voice, personality, and community of a growing brand. Comprehensive Benefits Package: Our benefits include Medical, Dental, and Vision coverage to ensure your well-being. Plan for the future with our 401k plan, and take time off to recharge with PTO. We've got you covered with Disability Insurance and Life Insurance too! Location Limitations: Please note at this time, we are not accepting applications from candidates based in Alaska (AK), Connecticut (CT), Delaware (DE), Massachusetts (MA), New Mexico (NM), and South Dakota (SD) Equal Opportunity Employer: Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist. ## About Tactacam ## Company Overview - **One-liner**: Tactacam designs and manufactures cellular trail cameras, security cameras, and smart bird feeders for outdoor surveillance and wildlife observation. - **Entity Type**: Private (Privately Held) - **Headquarters**: Decorah, Iowa, United States - **Founded**: 2013 - **Founders**: Tara Peel (Co-Founder & COO) and others (names not fully public) ## Core Business - Primary industry/industries: Outdoor Technology, Consumer Electronics, Cellular Camera Systems - Target customers: B2C (hunters, outdoor enthusiasts, homeowners, bird watchers) and B2B (retail partners, property managers) - Mission or purpose statement: To enrich outdoor experiences by redefining the landscape of cellular camera technology. ## Products & Services For each major offering: - **[REVEAL Cellular Trail Cameras]**: Award-winning, best-selling line of cellular trail cameras for wildlife monitoring and hunting. Includes the flagship REVEAL Ultra model, named "Best Overall" trail camera by Field & Stream (2025). - **[Defend 4G Security Cameras]**: Cellular-based surveillance cameras for property security, rated five stars by customers. Designed for off-grid or remote locations. - **[FeatherSnap Smart Bird Feeders]**: A smart bird feeder line that captures photos and videos of birds, named one of Oprah’s Favorite Things. ## Market Standing - **Valuation**: Not publicly disclosed (private company) - **Key Metric**: Revenue not publicly disclosed; company serves over 1.5 million customers worldwide. - **Notable Investors/Partners**: Not publicly disclosed (private). Key retail partners include major outdoor retailers (e.g., Cabela's). - **Growth Signals**: - Named to the Inc. 5000 list of America's Fastest-Growing Private Companies in 2024 and 2025. - Ranked #25 on Inc.’s list of the Midwest’s Fastest-Growing Private Companies in 2025. - Employee headcount grew 17% YoY to 295 employees. - Named one of Fast Company's Top 100 Workplaces for Innovators (2025). - Co-Founder Tara Peel named to Inc.’s 2025 Female Founders 500 list. ## Competitive Advantages - **Integrated Ecosystem**: End-to-end cellular camera technology combining hardware, app development, and proprietary cellular connectivity, creating a sticky user experience. - **Brand Recognition**: Award-winning REVEAL brand is the best-selling cellular trail camera line, with strong brand loyalty among outdoor enthusiasts. - **First-Mover & Scale**: Early entrant (2013) in the cellular trail camera space, now serving over 1.5 million customers with a growing portfolio of brands. - **Multi-Category Expansion**: Successfully expanded from hunting cameras to security cameras and smart bird feeders, diversifying revenue streams. ## Strategic Focus - **Product Innovation**: Continuing to launch feature-rich products like the REVEAL Ultra cellular trail camera with advanced power accessories. - **Geographic Expansion**: Growing presence in international markets (Costa Rica, Vietnam, UK) and expanding retail distribution. - **Brand Portfolio Growth**: Actively building and acquiring complementary brands (REVEAL, Defend, FeatherSnap) to capture adjacent outdoor tech markets. - **Talent Acquisition**: Aggressively hiring across engineering, product, sales, and operations to support rapid growth (12 active job postings as of mid-2026). ## Why Work Here - **Culture**: Described as "innovation, collaboration, and adventure" with a focus on pushing boundaries in outdoor technology. Employees report a spirit of camaraderie and dedication to exceptional products. - **Remote/Hybrid/Office Policy**: Remote-friendly and flexible. Many roles are listed as remote (e.g., Brand Director, Revenue Operations Manager), while others are based in Billings, MT or Decorah, IA (HQ). Hybrid options likely available. - **Growth Opportunities**: Company explicitly emphasizes "abundant opportunities for upward advancement" and empowering employees to grow personally and professionally. - **Awards & Recognition**: Fast Company's Best Workplaces for Innovators (2025) – a strong signal for engineering and product talent. - **Perks**: Not fully detailed, but the company highlights "cutting-edge technology" work and a dynamic, fast-paced environment. - **Engineering Culture**: Tech stack includes modern tools (GitHub, MySQL, etc.) and roles span embedded engineering, QA, product ownership, and software development. ## Sources 1. [tactacam.com (Careers Page)](https://www.tactacam.com/tactacam-careers) 2. [LinkedIn (Tactacam Company Profile)](https://www.linkedin.com/company/tactacam) 3. [Greenhouse (Tactacam Job Board)](http://job-boards.greenhouse.io/tactacam) 4. [tactacam.com (Homepage)](https://www.tactacam.com/home/) 5. [tactacam.com (Newsroom)](https://www.tactacam.com/newsroom) ## Other roles at Tactacam - [IT Help Desk Technician](https://feeny.ai/job/it-help-desk-technician-tactacam-billings-anqvks4788yv) — Billings, MT - [Warehouse Technician](https://feeny.ai/job/warehouse-technician-tactacam-decorah-d4wp7abs8k0s) — Decorah, IA - [Account Executive](https://feeny.ai/job/account-executive-tactacam-remote-a9dj1m13p5r7) - [Regional Sales Director](https://feeny.ai/job/regional-sales-director-tactacam-remote-j1g6g39nbzrc) - [Product Leader, Internal Products & AI Platforms](https://feeny.ai/job/product-leader-internal-products-ai-platforms-tactacam-billings-qrgvd43j55de) — Billings, MT