---
title: 'Social & Content Coordinator - Local at ZURU'
canonical: 'https://feeny.ai/job/social-content-coordinator-local-zuru-auckland-q0zmvtps9bq4'
type: 'job'
last_seen: '2026-09-11'
---

# Social & Content Coordinator - Local at ZURU

- **Company:** ZURU
- **Location:** Auckland, New Zealand
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/zuru/011e00f4-faa8-4543-9506-364af36f5ffa

## Job description

## ZURU CREATIVE

Welcome to ZURU Social & Content Creative - where strategy, storytelling, technology, craft & creativity collide to fill feeds around the world with the best thumb-stopping, fomo-inducing, culture-defining ideas for our brands. We're building the best internal creative agency in the world and we need the people who actually make it happen.

## WHAT YOU'LL DO:

- Support global organic content planning across key social platforms including TikTok, Instagram, and YouTube.
- Help manage day-to-day global social channels, scheduling posts and assisting with community engagement and responses.
- Create organic social content to brief, contributing to brand affinity and conversion goals.
- Coordinate the Creator Studio process — preparing briefs, tracking approvals, and helping manage rollout under guidance.
- Assist with always-on content production, keeping workflows and timelines on track.
- Provide support to paid content development by gathering assets and coordinating with Digital and Brand teams.
- Coordinate content localisation with local markets, collating copy, creator, and influencer inputs.
- Pull together regular performance reporting, compiling data and surfacing initial insights.
- Monitor trends, sentiment, and competitor activity, flagging relevant findings to the wider team.
- Support brand planning, influencer concepts, and global activations as directed.
- Collaborate cross-functionally and assist with marketing operations tasks as needed.

## Skills & Experience

Exceptional organisation — you keep dozens of moving pieces on track without dropping a single one. Deadlines, asset versions, market handoffs: all under control. A sharp eye for detail — you catch the typo, the wrong logo, the off-brand crop, the missed subtitle before anyone else does. Coordination instinct — you're a natural at keeping creators, regional teams and brand leads aligned and moving in the same direction. Native to social — you've grown up on TikTok, Instagram and YouTube, you instinctively know how content behaves on each, and you're confident spotting what's working and what isn't. Localisation awareness — you get that a post built for one market needs care to land in another, and you're eager to learn what makes each region tick. AI curiosity — you're already playing with AI tools to work faster and smarter, and keen to make them part of how you operate.

Mindset & Energy Culturally switched-on — you live online, you know what's trending, and you bring that instinct to the work. Detail-obsessed — "close enough" isn't in your vocabulary. You take pride in getting it exactly right. Reliable and proactive — you follow through, flag problems early, and chase the answer rather than waiting to be told. Growth-hungry — you're at the start of your career and hungry to learn, absorb feedback fast, and level up quickly. Team-first energy — you make the people around you more organised and less stressed just by being in the mix.

## WHY ZURU

Freedom — Real Ownership, Responsibility and Trust. Scale — Global Canvas: Real markets, real audiences across dozens of countries. The content you help coordinate reaches millions. Culture & Growth Opportunities — Best-In-Class Team: You'll learn alongside people who are obsessive about culture, craft and ambition — inside a global company that backs big thinking and invests in people early in their careers.

## #LI-PK1

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

## Other roles at ZURU

- [External & Internal Audit Manager](https://feeny.ai/job/external-internal-audit-manager-zuru-auckland-826rn8x2zejv) — Auckland, New Zealand
- [Marketing Graduate - Toys](https://feeny.ai/job/marketing-graduate-toys-zuru-auckland-grxfvr9wwwj3) — Auckland, New Zealand
- [Paid Media Graduate](https://feeny.ai/job/paid-media-graduate-zuru-auckland-9hgt23vdf5g9) — Auckland, New Zealand
- [Social & Content Manager - Pet & Confectionary](https://feeny.ai/job/social-content-manager-pet-confectionary-zuru-auckland-znzp7ktjatym) — Auckland, New Zealand
- [Talent Acquisition Director](https://feeny.ai/job/talent-acquisition-director-zuru-shenzhen-pxwb10gsdxgr) — Shenzhen, China
- [Business Analyst](https://feeny.ai/job/business-analyst-zuru-bentonville-nca0kv8wgmhc) — Bentonville, United States
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